Smart Meetings

NOVEMBER 7, 2024

Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events. Holograms as Speaker Catcher “The No.

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Event Marketer

MAY 9, 2022

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Embrace corporate-wide event strategies.

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Event Marketer

JUNE 14, 2021

Breaking down the psychology of event engagement. Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make the difference between an event that falls a little flat or one that wraps leaving everyone with all the feels.

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Event Marketing Marketing Food and Beverage Travel 358

Event Marketer

AUGUST 11, 2022

Erin McElroy, Head of Innovation for Global Events, IBM. In our inaugural episode of Event Peeps, we discuss how the industry is doing and feeling in a mid-year update on the back-to-live with Erin McElroy, head of innovation for global events within IBM’s event and experience marketing group.

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Prestige Events Magazine

MAY 23, 2023

Marketing now demands tech, data science, and behavioural science Marketers must adapt event strategies to foster a culture of belonging We’re all in the powerful business of distinction What do King Charles III and Ozzy Osborne have in common? Hambley added: “The global event space has been transformed over the past few years.

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Event Marketer

OCTOBER 18, 2024

The 2024 NACS Show, a global event for the convenience store industry, brought together over 26,000 attendees to the Las Vegas Convention Center, Oct. Bourbon-glazed fried chicken with fluffy biscuits, Barbie Jelly Belly and Orange Cream Coke… it was enough to convert any health-food addict into a convenience store connoisseur.

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EventMB

JANUARY 24, 2024

Skift Take: Through its acquisition of MGME, InteleTravel is looking to leverage its leisure travel experience to grow in the meetings and incentives market. Andrea Doyle Read the Complete Story On Skift Meetings

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Global Events Travel Meetings Marketing 214

Smart Meetings

JANUARY 10, 2025

One of our biggest challenges is global competitionother countries are stepping up their game, investing heavily in tourism infrastructure and marketing, reported Dixon. as the ultimate destination for leisure, business events, and cultural experiences, he concluded. Department of Commerce, he said. truly extraordinary, he said.

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Event Marketer

OCTOBER 11, 2021

After nearly 18 months, the industry gathers in-person to gain insights into a new chapter of events. These were among the key themes that emerged during the 19 th annual Experiential Marketing Summit, Oct. The two discussed YouTube’s pivot into digital events and how hyper-personalization continues to guide strategy for 2022.

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Prestige Events Magazine

NOVEMBER 12, 2024

Element is a market-leading prize, reward and incentive specialist with more than 15 years’ experience in delivering promotions, activations and reward programmes for leading global brands in FMCG, entertainment, finance, technology and telecoms. We want to establish a global offering with a presence in each key market.

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Travel Entertainment Global Events Marketing 264

Event Marketer

JULY 26, 2021

Storytelling has always been the beating heart of experiential marketing. The most memorable events immerse attendees into a story, make them part of the story and send attendees home feeling like they have a better understanding of the story the brand is trying to tell. It’s that connective tissue that holds your event together.

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Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Event Marketing Marketing Social Media Fashion 62

Endless Events

MAY 14, 2021

As event planners were thrust into the throes of virtual events in early 2020, confusion and fear were the first things to settle in. And now that it seems as if the worst of the pandemic is behind us, everything shifts radically once more for the events industry. Global Events & International Event Planning.

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SpotMe Blog

AUGUST 30, 2021

One of the trends to emerge from the COVID-19 pandemic is the increased popularity and prevalence of global events. Virtual events became the norm when people were no longer able to meet in person for conferences, trade shows, and other events. What Are the Benefits of a Global Event? Increased attendance.

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Event Marketer

JULY 11, 2024

Indeed, what we’ve learned over the years is that cultural waves of change and market forces are often felt first by b-to-b event and trade show marketers. We asked our 2024 honorees for their takes on the future of events and trends to watch. How do you connect with those three generations in one event?

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Event Marketer

FEBRUARY 22, 2024

The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. Bleisure’ is influencing how your event attendees are booking travel. percent increase in hotel rates.

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Event Marketer

SEPTEMBER 28, 2021

For the first time in nearly two years, event professionals will have the opportunity to raise a glass with their peers in the flesh at the 19th annual Experiential Marketing Summit. Among EMS’s slate of A-list instructors is keynoter Alex Sapiz, vp-global events at Cisco, who takes the stage Oct. Taking place Oct.

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Picatic by Eventbrite

APRIL 20, 2020

Since the beginning of worldwide shelter in place orders due to coronavirus (COVID-19), we’ve admired the global event marketing community’s heart and ingenuity. Whether you promote multi-day festivals, cozy club shows, or yoga workshops, no event has been untouched during this crisis.

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Smart Meetings

NOVEMBER 26, 2024

Designing accessible events topped almost all meetings industry event agendas in 2024, but few planners understand what is required to make everyone feel welcome even as equal access moves from the desired to the required column in their job descriptions. Let’s learn more. It’s ugly and scary. Nobody wants to offend anyone.

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Prestige Events Magazine

MAY 16, 2023

Global events agency emc3 hosted a groundbreaking event at The Hemlock in San Francisco, focusing on transforming experiences through AI and emerging technologies. The event also delved into how to gain data-driven insights to stay ahead of the curve, identify prospects, and optimise and improve customer journeys.

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Event Marketer

FEBRUARY 21, 2025

EM sat down with Stacey Gromlich , senior director-audience engagement and global events at Siemens, for a deeper dive into the brands robust approach to measurement and the insights that informed its exhibit program. The post Three Ways Siemens Leverages Data for High-Performance Exhibits appeared first on Event Marketer.

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Prestige Events Magazine

OCTOBER 6, 2023

Award-winning global events agency, emc3, hosted an intimate dining experience for marketing and events professionals at Zuma Boston, located in the Back Bay neighbourhood of the city in September to celebrate the launch of their new online community. Daniel Curtis, CSO, emc3.

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Event Marketer

FEBRUARY 26, 2025

And that makes it critical for conference organizers to ensure that their first-time attendees are set up for successparticularly as a tidal wave of newcomers continues to flood the b-to-b event landscape. Some people self-select and give us that survey information, says Trevor Drewry, head of experiential marketing at Webflow.

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Prestige Events Magazine

AUGUST 1, 2024

IBTM World is the leading global event for the business events and experiences industry. Designed by event planners, for event planners, IBTM World brings together over 12,000 exhibitors, buyers and attendees to do business, learn from inspirational speakers, and network with peers.

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Event Industry News

JANUARY 28, 2021

GES is excited to announce an interactive Global Event Tracker covering key trade show cities and event attendance for the past 90 days. The tracking tool displays event information in an at-a-glance format where tradeshows and events are happening and is updated twice a month. GDP last year.

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Global Events Trade Shows Events Marketing 94

Smart Meetings

NOVEMBER 30, 2022

The acquisition of IME Connect follows the merger of Miami-based A-Plus Meetings & Events and Utah-based Columbus Travel into M-Plus Global Events earlier in 2022. The way companies join forces at this point in the recovery may not follow traditional models of hostile takeovers and mass mergers. Newest Acquisition.

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Meetings Global Events Contracts Travel 264

Prestige Events Magazine

SEPTEMBER 12, 2023

In Response to Continued Demand, the Agency Has Filled a Key International Growth Role with Matt Culverhouse Opus Agency , a global experience agency and member of The Opus Group network , announces the hiring of Matt Culverhouse as Director of Strategic Accounts and Growth for our Europe, Middle East, and Northern Africa markets.

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Event Marketer

FEBRUARY 2, 2024

Starting as an event coordinator in the health care sector, Sara Gorlick discovered an unexpected passion for planning events and conferences. Now, almost 20 years later, Gorlick is vp-events at Rakuten, where she has worked for 14 years. I think as event planners, you’re always trying to improve upon your last event. “I

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Event Apps Global Events Tech Conference 279

Event Marketer

JUNE 20, 2024

Hosting the first-ever corporate keynote event at Sphere Las Vegas as part of HPE Discover, June 17-21, is just the beginning for the Hewlett Packard Enterprise team. Indeed, the most unique venues in the world require a unique approach to the marketing and communications around an event. Agency : i4D Events (global events AOR).

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Entertainment Venues Global Events Marketing 306

EventMB

AUGUST 22, 2019

This is a sponsored post by Maritz Global Events. More information about Event Manager Blog’s sponsored posts. It’s no secret that event planners are experiencing more pressure than ever to apply the hottest marketing trends to their own industry. What’s […].

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Global Events Marketing Event Management Events 195

SpotMe Blog

MARCH 9, 2023

It hosts 1,000+ events in different countries every year. And every business unit has its own way of doing things, including its own event request form and approval process. Plus, it’s almost impossible to track events on a global scale. What is an event request form? You work for a huge enterprise.

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Global Events Food and Beverage Management Events 130

Event Marketer

JULY 11, 2024

Still, Sundance isn’t the only festival (possibly) on the move; it joins a growing list of big events and conferences that are set to relocate or expand to new cities. Cargill Philanthropies. This news follows last year’s successful showing in the Asia-Pacific region for the weeklong, inaugural SXSW Sydney , returning Oct.

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Prestige Events Magazine

JULY 16, 2024

The Business of Events (TBOE) has today announced its partnership with Marketing Manchester and Manchester Central to host the very first TBOE North of England Advocacy Forum. This landmark event, set to take place on 23rd January 2025, will be hosted in the heart of Manchester, at Manchester Central.

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Marketing Government 2025 2024 147

Prestige Events Magazine

SEPTEMBER 13, 2024

Identity is a full-service live events agency with over 20 years of experience delivering large-scale global events, including COP26, the G7 and NATO Summits, working closely with clients to create impactful experiences. In 2023, the Emirate recorded 1.22

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Tourism 2023 Sustainability Financial 264

Prestige Events Magazine

AUGUST 27, 2024

An exciting addition to this year’s event, titans of industry will engage with delegates on the power of AI, the importance of audience collaboration, the value of brand-building, the merits of harnessing key data, and the benefits of developing a marketing strategy around face-to-face interaction.

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Event Marketer

JANUARY 16, 2024

Stacey Gromlich, Senior Director-Audience Engagement and Global Events, Siemens Designing a brand experience that influences and inspires has always been a passion for Stacey Gromlich, senior director-audience engagement and global events at Siemens Digital Industries Software. Social is huge for us.

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Event Marketer

AUGUST 21, 2023

Jessica Blake, Senior Director-Global Events, Confluent Creating an event for the industry, as opposed to only your customers, is a power move that requires a nuanced approach. They need to come to this event and see it as the data streaming event, where they can learn from anyone who’s in this community,” Blake says.

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