Event Marketer

APRIL 17, 2024

John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. We’ve been evolving the Miami Open [activations] over the years,” says John Lynch, trade marketing manager at Lacoste North America. “The

Sponsorships 305

Sponsorships Apparel Retail Fashion 305

Attendease

SEPTEMBER 6, 2023

The COVID-19 pandemic accelerated the adoption of hybrid and virtual events. This led to a quick shift in how to approach one’s virtual event marketing strategy. Event organizers knew they had to adapt quickly or businesses would crumble.

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Event Marketer

FEBRUARY 14, 2022

Sponsored interviews, digital takeovers, diversity-focused events and panels, and the debut of the brand’s own four-part film set the scene. It also hosted the networking experience and panels that comprised the festival’s eighth annual Latino Filmmakers Network event. We wanted to bring our own story to Sundance,” Humphrey says.

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Event Marketer

NOVEMBER 7, 2024

Coca-Cola Southwest Beverages partnered with the corporate sponsorship team to create a race-themed environment that engaged fans from around the world with the iconic brand. Talks Miami Grand Prix, Hydration Inspiration The post Inside Coca-Cola’s Evolving Formula 1 US Grand Prix Sponsorship Strategy appeared first on Event Marketer.

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Event Marketer

JANUARY 31, 2022

Activating in the great outdoors is serving as a pandemic-proof strategy for brands looking to connect with consumers face-to-face, and sponsorship activations at the X Games Aspen, Jan. Agency: The Marketing Arm. The post Get a Quick Overview of Sponsorship Activations from X Games Aspen appeared first on Event Marketer.

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Event Marketer

FEBRUARY 19, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. ANA further reports that the ethnic diversity of the advertising and marketing industries declined from 32.3 fest—until now, that is. population.

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Event Marketer

FEBRUARY 26, 2024

Nick Kelly, VP-Sponsorships, Verizon Verizon customers can win seats in the brand’s Hotspot section at MetLife Stadium. With hockey season in full swing, Verizon announced the renewal of a multiyear sponsorship with the NHL on Feb. Event Marketer: What is Verizon most excited about with this NHL partnership renewal?

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Event Marketer

DECEMBER 23, 2024

ALTEC LANSING The industry is progressively making concerted efforts to support neurodiverse attendees through event touchpoints like tranquility lounges and sensory kits. While these elements have often been relegated to b-to-b events, audio electronics brand Altec Lansing is taking the strategy to the field. 28 in Tucson.

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Event Marketer

DECEMBER 11, 2023

Its mobile tour is rolling into sporting events in nine markets, with 14 “tentpole stops” and surprise mid-week jaunts also on the agenda. Giveaways, fragrance and grooming product sampling, MVP-inspired photo ops and meet-and-greets with local celebrity athletes are all part of the event program, which runs through mid-December.

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Event Marketer

OCTOBER 31, 2023

Over the last four decades, the brand has perfected a successful formula for the event held annually in Queens, NY, with core elements that resonate with attendees, including the Chase Lounge, an indoor hospitality area for Chase customers with tournament tickets, and the outdoor Chase Terrace, introduced last year.

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Sponsorships Food and Beverage 2023 Sports 321

Event Marketer

APRIL 11, 2022

They say everything’s bigger in Texas, and to celebrate the 90 th anniversary of the Houston Livestock Show and Rodeo—and its 30 th year sponsoring the event—Coca-Cola took the adage to heart and trotted into the event with a new 3,500-square-foot, Texas-style Ice House activation. 28-March 20), kick up their boots and stay awhile.

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Sponsorships Apparel Sustainability Sports 353

Event Marketer

SEPTEMBER 12, 2024

Among “cheeky” headlines on the sponsorship: “Mick Jagger Hints He May be Ready to Embrace Old Age by Letting America’s Biggest Organization for the Elderly Sponsor the Rolling Stones’ Upcoming Tour” ( The Daily Mail ) and “The Rolling Stones’ Boomer Superfans Crashed AARP’s Website.” ( The Philadelphia Inquirer ).

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Sponsorships Negotiating Social Media Travel 282

Event Marketer

MARCH 27, 2024

But at this year’s event (March 14-17), with a refreshed corporate positioning—Old School Grit, New World Ideas—and the tournament’s 50 th anniversary on tap, the financial services company took the opportunity to reimagine how it engaged fans and clients on and off the course.

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Sponsorships Hospitality Sports Financial 289

Event Marketer

APRIL 10, 2023

The appeal is evident: “Picklers” represent a broad demographic for brands to connect with, and as more dollars are being poured into the sport every day, it’s likely that sponsorship—and engagement—opportunities will only get better from here. The Carvana Court activation at PPA events aims to engage pickleball fans of all abilities.

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Sponsorships Sports Social Media Marketing 246

Event Marketer

OCTOBER 30, 2024

Night markets originated in China over 1,000 years ago, but they’re far from ancient history. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. The large-scale events, which typically take place from 6 p.m. to anywhere between midnight and 2 a.m.,

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Marketing Entertainment 2024 Sponsorships 289

Event Marketer

MARCH 25, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover cash showers, glitter-filled toilets and Fab Daddy, the mascot that wants you to get “f*d up.” Presented as live ticketed events from July 27 to Aug. But wait, there’s more. with a gem of a campaign—the 60 th Diamond Celebration.

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Sponsorships Insurance Sports Banking 289

Event Marketer

FEBRUARY 20, 2024

No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore. To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship?

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Sponsorships 2024 2023 Sports 264

Picatic by Eventbrite

JANUARY 25, 2021

Securing online event sponsorship is more important than ever, but it can be a little trickier than finding sponsors for an in-person event. Although there are plenty of benefits to virtual sponsorship such as a wider reach, sponsors may only be used to the idea of crucial face time with a potential client.

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Event Marketer

MARCH 21, 2022

The brand wasn’t an official NBA All-Star sponsor, but its recently-inked, multi-year experiential partnership with the Chicago Bulls as the team’s Official Shopping Partner validated its presence in Cleveland, and presented the perfect platform for activating the new sponsorship. marketing at Klarna.

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Event Marketer

OCTOBER 2, 2023

Bria Washington, Manager-Sports Marketing, Coca-Cola During the two-day activation, Coke distributed 8,100 samples of products from across its portfolio. I didn’t want it to just be a solo JLab activation within a Coke footprint,” says Bria Washington, manager-sports marketing at Coca-Cola. “It Coca-Cola and the U.S.

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Sports Sponsorships Retail 2023 328

Event Marketer

APRIL 3, 2023

So as the event’s final matches approached, the brand unveiled a set of three murals on the shores of Doha dubbed the “Beach Club Billboard” to underscore its commitment to ensuring equity and access for female athletes, and remind sports fans that “the game has two halves.” 18 in Qatar. It doesn’t get bigger for us.”

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Sponsorships Sports Social Media Contracts 264

Eventmobi

AUGUST 21, 2024

No matter what type of organization you work at, if you host events to further your goals, you probably know about corporate sponsorships. This type of help from businesses can provide crucial support in the following forms: Financial: The most widely-known type of sponsorship is a company donating money to fund an event.

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Corporate Events Sponsorships Social Media Financial 318

Picatic by Eventbrite

JUNE 14, 2022

Marketing used to make Prashant Kakad uncomfortable — he thought hawking his own events was self-centered. He creates events that “feel safe, inclusive, and joyful,” and marketing is “a means to the end, the end being able to […]. But then Kakad, a DJ and the founder of Jai Ho!

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Marketing Events Sponsorships Event Marketing 370

Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

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Sports Sponsorships 2023 Social Media 246

Event Marketer

DECEMBER 17, 2024

According to Julie Smolyansky, president and ceo at Lifeway Foods, the brand has doubled its business over the last five years, and continues to invest in events to help maintain that trajectory. Julie Smolyansky, CEO, Lifeway Foods Event Marketer: Tell us about Lifeways origins and introducing kefir to a U.S.

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Event Marketer

APRIL 10, 2023

Consumers’ interest in the sport is booming—and that translates to big-time sponsorship opportunities for brands who take the time to understand who the fans are and how to speak to them authentically. So we tapped two brands that jumped on sponsorships early to find out what they’ve learned. But it’s a four-day event.”

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Sponsorships Sports 2023 2021 246

Attendease

MARCH 5, 2024

That’s why your healthcare website can be an effective tool for raising awareness of your organization’s offerings, including your event opportunities. Healthcare audiences are already used to receiving healthcare information online, making your website a natural place to spread awareness of upcoming events. Ticket information.

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Healthcare Social Media Sponsorships Hospitality 393

Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

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Marketing Food and Beverage Sponsorships Tech 348

Attendease

JANUARY 16, 2024

Running an event is a costly experience. Even for small events, costs can ramp up quickly and out of budget if you are not prepared for issues that might pop up. With event costs rising yearly, you will want to bring in revenue from as many channels as possible. This is where sponsorship tiers come into play.

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Attendease

FEBRUARY 15, 2024

Event sponsorship can make or break the success of a corporate event. For corporate event planners, identifying and securing event sponsors is an essential yet challenging undertaking. This article will explore proven techniques and strategies for how to get sponsors for an event. Provide event details.

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Event Marketer

MAY 2, 2024

Events are impactful. Events are revenue-generating. Events are memorable. Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Eliminate random acts of marketing,” Griffin said. It’s not a one-size-fits-all,” said Conk.

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Event Marketer

APRIL 18, 2024

The Indio, CA-based event at the Empire Polo Club, hosted this year April 12-14 and April 19-21, features headlining performances by No Doubt, Lana Del Ray, Tyler, The Creator and Doja Cat; a new blockchain-based scavenger hunt dubbed Coachella Quests; and a new stage that’s home to extended sets.

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Event Marketer

NOVEMBER 30, 2022

Event marketers today are grappling with the rising cost of event services, extensive shipping delays and labor shortages. And while there’s a general sense of optimism, the majority of event marketing budgets are not expected to be fully reinstated to 2019 spend levels until next year, or even 2024 for some organizations.

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Event Marketer

JANUARY 13, 2025

These are just some of the pop artists shaking up the sponsorship landscape through unconventional brand partnerships that reimagine what a celebrity endorsement looks like (hint: it looks a lot more experiential). Pop-up Performances Designed for Fansand Social Pop artist events have the power to generate massive social media impact.

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Sponsorships Retail Social Media Marketing 130

Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Events are strategic, challenging, memorable, engaging, bold, exhilarating, and, most importantly, impactful. Kerry Lamont, manager-shows and events at Bombardier told EM.

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2024 Marketing Trade Shows Sponsorships 264

Picatic by Eventbrite

MARCH 19, 2021

Well, the same goes for your event, and this is where event branding comes in. When it comes to attracting your desired attendees, event marketing and branding go hand in hand. You might be using a mix of marketing methods, but if […].

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Marketing Event Marketing Sponsorships Events 343

Event Marketer

DECEMBER 27, 2021

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. GOING LOW-KEY.

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