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4 Ideas to Improve Conference Exhibits

PCMA Convene

In the July-August Convene issue, editors asked event professionals from around the world to share their sacred cows — those event practices or traditions that they think are out-of-date and need to be overhauled or replaced — and their solutions. Expo Halls “The waste is a real issue when it comes to traditional trade shows.

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Pumping New Life Into Associations’ Online Revenue Streams

PCMA Convene

The ASH Virtual Booth was open for business throughout the event. Reed, FASAE, CMP, ASH’s chief event strategy officer. Reed started his career in hotel sales, and that background, he said, has enabled him to look at the revenue component of ASH’s events through a different lens. How did ASH meet its sponsors’ objectives?

2020 98
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American Institute of Architects Convention Becomes Better by Design

PCMA Convene

The annual conference was a good solid performer, but a pretty conventional show — mostly male, mostly white, mostly older, with many exclusive events,” said Kathron Compton, AIA’s senior vice president for brand and engagement. “It It felt typical of every conference I’d ever attended.”. Compton said.

2013 40