Planning Pod

MAY 15, 2020

When most people think of the challenges of planning virtual events , their mind usually jumps to all the event technology they must quickly learn and put into action. So why are attendees so distracted when attending a virtual event? Or other less productive diversions presenting themselves (gaming, social media posting, etc).

Entertainment 167

Entertainment Social Media Events Marketing 167

Planning Pod

MAY 24, 2024

In today’s competitive market, event businesses like yours need every advantage to attract and convert leads. Standard customer demographics like budget, event type, and aesthetic are a good starting point, but consider going deeper with modern data. One powerful (and oft-misunderstood) tool at your disposal?

Consulting 88

Consulting Corporate Events Marketing Social Media 88

Social Tables

OCTOBER 6, 2018

Today, planners are racing to adapt to trends that make conferences and events more engaging and dynamic than ever before. While the shifts are plentiful, there are five that stand out from the fold when it comes to modern event design. Events became the professional development pipeline for that generation.”

Meetings 157

Meetings 2016 Trade Shows Social Media 157

Social Tables

OCTOBER 6, 2018

From more engaging, holistic experiences to the the bold new expectations of “bleisure,” event planners and suppliers are racing to adapt in an industry that’s as dynamic as it’s ever been. While the shifts are plentiful, there are five that stand out from the fold when it comes to modern event design.

Meetings 158

Meetings 2016 Trade Shows Social Media 158

GatherHere

DECEMBER 17, 2018

Close to half the world’s population (more than 3 billion people, in fact) are active on some type of social media. So, it’s easy to see why businesses, particularly places that host private events, are using these online tools to amp up their marketing strategy and reach new audiences.

Social Media 35

Social Media Marketing Events Venues 35

EventTechBrief

AUGUST 13, 2018

Nexus Data Group based in Newport Beach, California built The Nexus, which “connects and dynamically activates event data,” says founder and president Norm Gritsch. The emails link to the sessions and exhibitors of the event and the clickthrough paths are tracked providing more insight into attendee preferences.

Trade Shows 153

Trade Shows Social Media Consulting Marketing 153

Eventsforce

DECEMBER 9, 2020

Good event content has always been invaluable for attendees. And it seems with virtual events, even more so – a new poll by Eventsforce shows that 70% of organisers are spending more time and money producing high quality sessions and presentations so that they can engage more effectively with people online. Let’s take a look.

Social Media 107

Social Media Speakers Banking Education 107

PCMA Convene

AUGUST 31, 2020

There’s a meme on social media about food delivery being “a combination of my 3 favorite things: 1. The number of participants at this year’s virtual event was roughly triple the attendance at the 2019 live event — more than 1,700 attendees and more than 30 exhibitors. Illustration by Carmen Segovia). Not moving.

Social Media 98

Social Media 2018 2019 Conference 98

webMOBI

JUNE 19, 2018

That’s why downloadables like ebooks, white papers, and other forms of digital content such as social media posts, blogs, and newsletters serve as the backbone for […]. The post Innovative B2B event marketing ideas appeared first on WebMobi.

B2B 63

B2B Event Marketing Marketing Social Media 63

Social Tables

OCTOBER 6, 2017

Today the competition for event sponsorship dollars is greater than ever. Event producers find themselves under immense pressure to creatively put together new and fresh sponsorship proposals. The social media difference. Be sure to add social media sponsorship benefits to all your sponsorship proposals.

Sponsorships 68

Sponsorships Social Media Speakers Insurance 68

Eventory

JULY 12, 2018

Reading Time: 6 minutes Bear in mind, that the event doesn’t end when the last visitors leave the venue. And partners will be grateful for a thank you email with the detailed post-event report. The platforms for event organizers gather all kinds of data. What is important enough to be put in the post-event summary report

Trade Shows 113

Trade Shows Social Media Advertising Events 113

PCMA Convene

AUGUST 29, 2019

Consider these strategies to attract Gen Z to your events. Social Media — What we’ve seen from working with those in their teens and early 20s is that they prefer different platforms. We also use instant messenger and social media to answer live FAQ so that Gen Z attendees always have the information they need while on site.

Social Media 65

Social Media 2018 Event Apps Events 65

Bizzabo

MAY 7, 2018

billion people, it naturally seems like it would be an ideal place to promote an event, and because there are so many people using Facebook, it sometimes feels like reaching people shouldn’t be a problem. Organizers and marketers must learn how to promote an event on Facebook, before buzz can be generated and registrations can be increased.

Advertising 103

Advertising Social Media Marketing Event Marketing 103

Hubilo Blog

DECEMBER 4, 2018

Regardless of whether you’re planning a small or large scale event, you are probably considering or have already decided on having a mobile event app. But do not worry, in this section, we’ll cover how to market your event app and get a 100% adoption rate. Are you still stuck in the 20th Century?

Event Apps 74

Event Apps Marketing Social Media Tech 74

SmartMeetings

MAY 21, 2018

Email—a great invention, though it occasionally can feel like the bane of an event professional’s existence as we try to meet deadlines and separate the must-reads from the deletes. For example, you can use one email for personal correspondence, one for white papers and one for social media.

Social Media 61

Social Media Meetings Tech Technology 61

Social Tables

JULY 25, 2018

More than ever before, guests are searching for more than just a “traditional” meeting — they want personalized event experiences that will engage them on multiple levels. Personalized event agendas and experiences take priority. Multiple, customizable, and interactive options for event-goers is key. Make it holistic.

2017 125

2017 Food and Beverage Entertainment 2018 125

SpotMe Blog

OCTOBER 23, 2023

But when it comes to gauging the effectiveness of HCP event engagement, the benchmarks are less clear-cut. Given that events often represent the most significant investment in your omnichannel portfolio, relying on guesswork may not be a good idea. To watch the event on demand and download the slides, register for our free content hub.

Healthcare 130

Healthcare Events Marketing Education 130

MPG Event Marketing

DECEMBER 1, 2017

The best events succeed because of two kinds of quality content. The most obvious is the presentations made by your speakers, experts and sponsors at the event itself. But just as important for event marketers is having quality content to help attract an audience in the first place. The soft sell will beat the hard sell.

Marketing 60

Marketing Social Media Speakers Banking 60

MPG Event Marketing

DECEMBER 1, 2017

The best events succeed because of two kinds of quality content. The most obvious is the presentations made by your speakers, experts and sponsors at the event itself. But just as important for event marketers is having quality content to help attract an audience in the first place. The soft sell will beat the hard sell.

Marketing 60

Marketing Social Media Speakers Banking 60

Eventory

NOVEMBER 12, 2018

Defining your audience for the event is crucial for many reasons. How to define your target audience to kickstart the event planning process? Defining your audience: why is it so important for event planning process? Defining your audience: why is it so important for event planning process? How to target your audience?

Event Planning 66

Event Planning Social Media Marketing Venues 66

PCMA Convene

MARCH 25, 2019

But health-care event organizers face a unique challenge when demonstrating to exhibitors the value of their participation. But we’re not selling a tangible product that people are coming to and purchasing at these events. ATS and RSNA may be frontrunners in this tech among medical events. “We

Medical Meetings 89

Medical Meetings Meetings Education Consulting 89

SmartMeetings

MAY 10, 2021

According to a recent white paper by Ezra , the professional coaching app, months of working from home has resulted in psychological effects a lot of people simply weren’t prepared for. Not only do social activities benefit our moods, but they help our thinking and memory, as well.”. It is about social proof,” she said.

Venues 105

Venues Travel Airlines Meetings 105

Ins'Tent

MAY 5, 2022

Yes, hybrid events have become the new “best of both worlds” movement! Organizers have the ability to retain the crucial human elements of social meetings and at the same time, leverage the unique benefits of pulling in a virtual audience. Who is the event for? . Why will they find the event appealing? .

Sponsorships 52

Sponsorships Social Media Events Tech 52

Endless Events

APRIL 3, 2023

In today’s episode of the Event Tech podcast , Will and Brandt share some of the latest AI technology news, their thoughts on how you should embrace the fast-growing technology, and what they’d like to see from it moving forward. He compares it to the naysayers of social media ten years ago. I think about it in the same way.

Technology 62

Technology Social Media Event Tech Tech 62

ePly

FEBRUARY 13, 2024

Events provide a powerful medium that allows small businesses, corporations, non-profits, and associations to create meaningful connections with their audiences. While conferences and annual get-togethers are common events organizations use for these purposes, many different types are also effective. What is event ROI?

Social Media 62

Social Media Event Marketing Sponsorships Events 62

Bizzabo

AUGUST 27, 2018

Learn how to increase your productivity and get more out of your events in this guide to event marketing automation. In either case, marketing automation isn’t just for demand generation marketers who sit around thinking about increasing white paper downloads, or driving demo requests. What is event marketing automation?

Event Marketing 65

Event Marketing Marketing 2018 Events 65

The Castle Group

OCTOBER 10, 2023

Every marketer has a story to tell—and a host of marketing channel options to tell it: website, email marketing, social media, public relations, events, video, advertising, sponsorships, blogs, whitepapers, podcasts, webinars, speaking engagements, proposal and presentations, listings and directories, etc. Add to employee pages?

Marketing 52

Marketing Social Media Sponsorships Advertising 52

Stova

OCTOBER 26, 2023

Networking is the cornerstone of successful business events. While planning a networking event is rewarding, the job also poses challenges. Networking for 2024 Evolution of Networking In the past, networking and education were the twin engines powering successful business events. How do you facilitate meaningful connections?

2024 52

2024 Social Media Event Apps 2030 52

Socio Events

AUGUST 23, 2021

In-person events have always stood strong. But even though digital techniques have made their way into numerous marketing campaigns, in-person events remained an integral component of marketing strategy. Virtual Events Have Changed The Events Industry. Will virtual events fully replace in-person events?

Sponsorships 52

Sponsorships Speakers Travel Event Management 52

Management Events

AUGUST 5, 2024

You can also partner with industry networks and influencers to reach a wider audience by co-creating content together – from articles to social media posts. Create hyper-personalized content – like targeted white papers and interactive case studies – to address your target’s unique pain points while highlighting your solution’s ROI.

B2B 52

B2B Marketing Tech Social Media 52

Eved

JULY 3, 2017

Chief Imaginator at the Event Nerd, former Special Event Magazine”30 Under 40” recipient, and award winning event producer. The Event Nerd is a passionate advocate for bringing new technology into event experience, and covers everything from conference coverage to event marketing to everyday tech and words of wisdom.

Consulting 40

Consulting Tech Event Tech Social Media 40

PCMA Convene

FEBRUARY 28, 2017

But turning a conference with tens of thousands of participants into an event that speaks directly to each individual attendee is no easy task. “As For this, more events are focusing on the mobile devices in attendees’ pockets, looking to unlock their power to personalize. PROXIMITY FUELS PERSONALIZATION.

Meetings 40

Meetings 2016 Trade Shows Technology 40

Bizzabo

MAY 14, 2018

Each month we interview an events professional that is doing something amazing. She has been frequently named a Top Marketer and is dedicated to providing event attendees with an incredible experience. In this Event Heroes spotlight we discuss: Growing an annual conference. Letting data drive the event marketing process.

Marketing 50

Marketing Conference Speakers Social Media 50

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing? Why is Event Marketing Important?

Event Marketing 40

Event Marketing Marketing 2023 Social Media 40

Stova

MARCH 16, 2023

The Complete Guide to Event Audience Engagement The meeting and event industry is constantly changing as improvements in technology make it easier for planners to engage with attendees. But what hasn’t changed is the importance of keeping your attendees engaged throughout your event lifecycle to increase ROI.

2023 40

2023 Event Apps Social Media Technology 40

Certain

OCTOBER 14, 2016

Increasing audience engagement is crucial for continuously hosting successful events. According to David Saef, EVP of Marketworks, “Events are a critical component of any brand’s marketing strategy because face-to-face is the best way to engage a brand’s current and prospective customers” ( Hubspot ). Publish a Blog Post.

Social Media 37

Social Media Events 2016 Speakers 37

Expo Logic

DECEMBER 27, 2019

The EPA has called out the meetings and events industry as one of the most wasteful today. The typical conference attendee will throw away over 4 pounds of waste per day, according to Event Manager Blog. What Is Green Event Planning? While exact stages and operations will vary, green event planning tenets cover: Transportation.

Event Apps 36

Event Apps Food and Beverage Transportation Sustainability 36