Picatic by Eventbrite

MARCH 15, 2022

Logo placements aren’t enough to increase sponsorship revenue this year. To win more valuable brands, you’ll need to offer sponsorship benefits like these.

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Sponsorships Events 370

Picatic by Eventbrite

DECEMBER 23, 2022

Before you start contacting your sponsors, you'll want to consider parting ways with a longstanding tradition: tiered sponsorship levels.

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Sponsorships Events 370

Picatic by Eventbrite

MARCH 24, 2022

Sponsorship is a multi-billion dollar industry, and its annual growth has surpassed advertising and other forms of marketing, including public relations, direct marketing, and promotions.

Sponsorships 370

Sponsorships Trade Shows Advertising Marketing 370

Picatic by Eventbrite

NOVEMBER 18, 2022

Attracting corporate sponsorship for your event can significantly increase your fundraising ability. One common way to do that is by providing sponsorships for charity events. One common way to do that is by providing sponsorships for charity events. So, how […].

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Sponsorships Events 368

Picatic by Eventbrite

DECEMBER 19, 2022

To attract big brands, your event’s sponsorship packages need to stand out. Here's ten that will.

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Sponsorships Events 370

Event Marketer

APRIL 17, 2024

Along for the ride was Wendy’s, the Official Hamburger of March Madness and the Official Breakfast of March Madness, which signed on in 2017 and, since then, has been growing its experiential programming around the sponsorship every year. Agencies: The Marketing Arm (experiential); VML (social content); Spark (media buying); Ketchum (p.r.).

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Sponsorships Social Media Sports 2024 317

Picatic by Eventbrite

MARCH 22, 2022

To win quality sponsors that invest more dollars in your event, you’ll need to write a compelling sponsorship proposal.

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Sponsorships Events 305

Prestige Events Magazine

DECEMBER 10, 2024

This exclusive celebration aims to showcase exceptional mentors, mentees, corporate, agency and suppliers that have had a profound impact on the growth and development of talent within the events and hospitality sector. These awards are open to all genders, and all organisations across the sector, including inhouse corporate event teams.

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Sponsorships 2025 Social Media Hospitality 263

Event Marketer

JUNE 13, 2024

“This was more than just an event; this was a movement.” More on Women’s Sports: Adidas Pulls a Bait and Switch by Highlighting Women’s Sports at the Men’s World Cup Sports Sponsorship Update: How Brands are Driving Measurable Change for Women’s Sports Fans from all walks of life stopped by e.l.f.’s Cosmetics e.l.f. When e.l.f.

Sponsorships 336

Sponsorships Sports Education Marketing 336

Event Marketer

JANUARY 3, 2025

Each event will feature tailgate games and food prepared by local chefs, including chef Stacey Weber, who oversees culinary operations for the Arizona Cardinals, and chef Rocco Whalen, owner of Fahrenheit Restaurants. The brand will host additional events in New Orleans for Super Bowl LIX that will be announced soon.

Sponsorships 264

Sponsorships Sports Entertainment Venues 264

Event Marketer

JULY 27, 2021

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. Now, as vaccines continue to roll out and stadiums, arenas and ballparks gradually return to full capacity, brands are looking ahead to what sports sponsorships will look like in a post-pandemic world.

Sponsorships 354

Sponsorships Sports Food and Beverage 2021 354

Eventmobi

SEPTEMBER 29, 2022

Bruce Rosenthal, founder of the Partnership Professional Network, explains what you need to know now about structuring association sponsorship programs to win. Sponsors have expressed concerns like: “Recognition is probably the least important driver of sponsorship value.” “Our Download our Sponsorship Strategy Guide!

Sponsorships 273

Sponsorships Education Banking Social Media 273

Event Marketer

APRIL 17, 2024

A multipronged sponsorship spanning almost a decade has led the luxury sports fashion brand to bank some annual traditions while bringing forward new experiences this year for tennis fanatics under its Le Club Lacoste membership program. Lynch says Lacoste sees the Miami Open as a global event, with the U.S. Agency: Factory 360.

Sponsorships 305

Sponsorships Apparel Retail Fashion 305

Event Marketer

JANUARY 31, 2022

Activating in the great outdoors is serving as a pandemic-proof strategy for brands looking to connect with consumers face-to-face, and sponsorship activations at the X Games Aspen, Jan. The post Get a Quick Overview of Sponsorship Activations from X Games Aspen appeared first on Event Marketer. Agency: In-house.

Sponsorships 340

Sponsorships Automotive Sports Travel 340

Event Marketer

FEBRUARY 14, 2022

Sponsored interviews, digital takeovers, diversity-focused events and panels, and the debut of the brand’s own four-part film set the scene. It also hosted the networking experience and panels that comprised the festival’s eighth annual Latino Filmmakers Network event.

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Sponsorships 2022 2021 Marketing 331

Event Marketer

FEBRUARY 26, 2024

Nick Kelly, VP-Sponsorships, Verizon Verizon customers can win seats in the brand’s Hotspot section at MetLife Stadium. With hockey season in full swing, Verizon announced the renewal of a multiyear sponsorship with the NHL on Feb. Event Marketer: What is Verizon most excited about with this NHL partnership renewal?

Sponsorships 297

Sponsorships Wireless Sports 2024 297

Event Marketer

FEBRUARY 19, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. THE CALI VIBES FESTIVAL WAS A TOTAL SMOKESHOW Music festivals and weed go hand in hand, but a cannabis brand has never served as a presenting sponsor of a major U.S.

Sponsorships 290

Sponsorships Wireless 2024 Advertising 290

Event Marketer

OCTOBER 31, 2023

Over the last four decades, the brand has perfected a successful formula for the event held annually in Queens, NY, with core elements that resonate with attendees, including the Chase Lounge, an indoor hospitality area for Chase customers with tournament tickets, and the outdoor Chase Terrace, introduced last year.

Sponsorships 321

Sponsorships Food and Beverage 2023 Sports 321

Event Marketer

DECEMBER 11, 2023

Its mobile tour is rolling into sporting events in nine markets, with 14 “tentpole stops” and surprise mid-week jaunts also on the agenda. Giveaways, fragrance and grooming product sampling, MVP-inspired photo ops and meet-and-greets with local celebrity athletes are all part of the event program, which runs through mid-December.

Sports 299

Sports Sponsorships Wireless 2023 299

Event Marketer

SEPTEMBER 12, 2024

Among “cheeky” headlines on the sponsorship: “Mick Jagger Hints He May be Ready to Embrace Old Age by Letting America’s Biggest Organization for the Elderly Sponsor the Rolling Stones’ Upcoming Tour” ( The Daily Mail ) and “The Rolling Stones’ Boomer Superfans Crashed AARP’s Website.” ( The Philadelphia Inquirer ).

Sponsorships 282

Sponsorships Negotiating Social Media Travel 282

Event Marketer

MARCH 27, 2024

But at this year’s event (March 14-17), with a refreshed corporate positioning—Old School Grit, New World Ideas—and the tournament’s 50 th anniversary on tap, the financial services company took the opportunity to reimagine how it engaged fans and clients on and off the course.

Sponsorships 289

Sponsorships Hospitality Sports Financial 289

Event Marketer

APRIL 11, 2022

They say everything’s bigger in Texas, and to celebrate the 90 th anniversary of the Houston Livestock Show and Rodeo—and its 30 th year sponsoring the event—Coca-Cola took the adage to heart and trotted into the event with a new 3,500-square-foot, Texas-style Ice House activation. 28-March 20), kick up their boots and stay awhile.

Sponsorships 353

Sponsorships Apparel Sustainability Sports 353

Picatic by Eventbrite

MARCH 1, 2021

Working your way to the decision maker at your target sponsor starts with a simple, well-worded email.

Sponsorships 365

Sponsorships Events 365

Event Marketer

APRIL 10, 2023

The appeal is evident: “Picklers” represent a broad demographic for brands to connect with, and as more dollars are being poured into the sport every day, it’s likely that sponsorship—and engagement—opportunities will only get better from here. The Carvana Court activation at PPA events aims to engage pickleball fans of all abilities.

Sponsorships 246

Sponsorships Sports Social Media Marketing 246

Prestige Events Magazine

FEBRUARY 24, 2025

– Brand to Launch S Guide as part of wider ESG Conversation Lime Venue Portfolio will be bringing a Kitchen Disco concept to International Confex (26-27 February) as it looks to continue a conversation with event organisers around ESG, and specifically around social and community impact programs at events.

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Venues Banking Sponsorships Education 255

Event Marketer

DECEMBER 17, 2024

According to Julie Smolyansky, president and ceo at Lifeway Foods, the brand has doubled its business over the last five years, and continues to invest in events to help maintain that trajectory. Julie Smolyansky, CEO, Lifeway Foods Event Marketer: Tell us about Lifeways origins and introducing kefir to a U.S.

Food and Beverage 279

Food and Beverage Marketing Sponsorships Transportation 279

Event Marketer

MARCH 25, 2024

Presented as live ticketed events from July 27 to Aug. The agenda includes a series of nationwide live events and activations curated specifically for fans that will take place April through December. 11, the showings will give consumers a chance to view select hours of the network’s daytime coverage of the Games.

Sponsorships 289

Sponsorships Insurance Sports Banking 289

Event Marketer

FEBRUARY 20, 2024

No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore. To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship?

Sponsorships 264

Sponsorships 2024 2023 Sports 264

Event Marketer

MARCH 21, 2022

The brand wasn’t an official NBA All-Star sponsor, but its recently-inked, multi-year experiential partnership with the Chicago Bulls as the team’s Official Shopping Partner validated its presence in Cleveland, and presented the perfect platform for activating the new sponsorship. marketing at Klarna.

Sponsorships 321

Sponsorships Fashion Retail Sports 321

Event Marketer

NOVEMBER 14, 2024

We did earlier in the year with a big event for our upfront, and we realized that we hit our trades and our clients, but we really needed to reach our fans… Having Sue and Megan tied into our campaign of ‘Watch greatness every day’; they’re doing amazing things and breaking boundaries, and that’s the message we wanted to send with this activation.”

Sports 312

Sports Sponsorships Advertising 2024 312

Event Marketer

APRIL 3, 2023

So as the event’s final matches approached, the brand unveiled a set of three murals on the shores of Doha dubbed the “Beach Club Billboard” to underscore its commitment to ensuring equity and access for female athletes, and remind sports fans that “the game has two halves.” 18 in Qatar. It doesn’t get bigger for us.”

Sponsorships 264

Sponsorships Sports Social Media Contracts 264

Event Marketer

JANUARY 20, 2025

For early movers in the event community, its an exciting time to align and activate with a growth industry and support the sports figures and franchises who have been there all along, but are finally getting the kind of visibility they deserve. The post The Rise of Women’s Sports Activations appeared first on Event Marketer.

Sports 246

Sports Sponsorships 2024 Fashion 246

Event Marketer

DECEMBER 2, 2024

CBS’s Comfy Blue Sofa Tour has been on the road this fall promoting a slate of programming, but the network’s hit action-drama, “Tracker,” warranted standalone events of its own. End-to-End Programming The key to the success of CBS’s sleepover events was the programming. 2-3), and New York’s Catskill Mountains (Oct.

Sponsorships 278

Sponsorships Sports Events Entertainment 278

Event Marketer

APRIL 10, 2023

Consumers’ interest in the sport is booming—and that translates to big-time sponsorship opportunities for brands who take the time to understand who the fans are and how to speak to them authentically. So we tapped two brands that jumped on sponsorships early to find out what they’ve learned. But it’s a four-day event.”

Sponsorships 246

Sponsorships Sports 2023 2021 246

Event Marketer

OCTOBER 2, 2023

Beats, Cleats & Eats took place within the broader fan event (from July 15-16) on the Transit Pier, serving as a destination that highlighted key facets of North American soccer culture, from food to music to art, and spoke to its diverse fan base. Fans at nearby watering holes were also invited to engage with Coke during All-Star Week.

Sports 328

Sports Sponsorships Retail 2023 328

Event Marketer

JANUARY 23, 2025

24-27 is offering three levels of activations, content and special events. Attendees will be able to customize their own beanie and attend panel discussions, networking events and dinners.

2025 289

2025 Sponsorships 2024 Marketing 289

Picatic by Eventbrite

JANUARY 25, 2021

Securing online event sponsorship is more important than ever, but it can be a little trickier than finding sponsors for an in-person event. Although there are plenty of benefits to virtual sponsorship such as a wider reach, sponsors may only be used to the idea of crucial face time with a potential client.

Sponsorships 370

Sponsorships Events Marketing Event Planning 370