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ION, a TV network known for its crime and justice procedural programming, recently underwent a rebrand, that not only updated its color palette and key art, but also added a slate of women’s sports. Pivoting from sports to crime dramas, ION developed two interactive experiences. Hosted from 8 a.m.
Endorsements of female athletes is an evergreen marketing strategy, but womens sports is embarking on a new, more experiential era as the teams, leagues and individual players that once played to limited audiences find new fans, larger audiences and a fresh crop of passionate investors. She raced with the support of e.l.f.
CSE , a leading logistics and management firm for major sportingevents, has extended its partnership with British Athletics , following a successful 25-year relationship with the sporting body.
UKEVENTS, the umbrella organisation of the UK’s events industry, is pleased to announce the findings of its anticipated UK Events Report 2024. Key findings from the report include: Corporate events such as conferences, trade shows, exhibitions and product launches, generating £33.6
by Simon Hainsworth, Corporate SportingEvents When athletes or business people come together for a sporting or corporate event, theyre not just creating opportunities for people inside the stadium or conference hall to win. The big names Overall, the value of the business events industry is estimated to be 61.65
Eyes of the world on the West Midlands during epic month of top-class tournaments, including badminton, kabaddi and esports Sportingevents anticipated to deliver 5.8 March promises to be a momentous month for sport in the West Midlands, with three major events in quick succession.
ALTEC LANSING The industry is progressively making concerted efforts to support neurodiverse attendees through event touchpoints like tranquility lounges and sensory kits. While these elements have often been relegated to b-to-b events, audio electronics brand Altec Lansing is taking the strategy to the field. 28 in Tucson.
Copper Box Arena, one of London’s most versatile event venues, has announced a new strategic partnership with Addison Lee, the leading private hire and courier service in London. ” “This partnership underscores our mission to connect Londoners with the city’s best experiences,” said Jonathan Hughes, Partnerships Lead at Addison Lee.
The live events industry has faced monumental challenges over the past few years, but one critical issue has persisted for decades: the absence of a dedicated designation for our industry within the federal NAICS (North American Industry Classification System) code. What Is the Live Events Industry?
Digital sports platform Fanatics brought its wide-ranging ventures across merchandising, trading cards, collectibles, special events and more to life with the inaugural Fanatics Fest , Aug. The post Photos: Inside the Inaugural Fanatics Fest for Sports Superfans in New York City appeared first on Event Marketer.
Gregg Dukofsky, Interactive Entertainment Group TOP TECH TRENDS YOU’RE BETTING ON FOR 2025 Looking ahead to 2025, three main trends are reshaping the event landscape: mixed reality, gamification, and robotics. Gamification has evolved beyond simply adding a game to an event. HOW ARE YOUR EVENT EXPERIENCES EVOLVING?
An estimated 40,000 people representing more than 6,200 brands and 1,000-plus exhibitors attended the event, held this year Jan. SPORTS AT CENTER STAGE A host of NRF 2025 exhibitors presented their products and services in the context of sports fandom.
Deboards company allows planners to create virtual event spaces as well as customized experiences. In addition to travel, we extend our virtual touring capabilities across numerous sectors such as news, healthcare, education, sports, events, and real estate. In news, we enable virtual access to significant events and locations.
The Scottish Event Campus (SEC) has announced the appointment of Dominic McKay as its new Chief Executive. The venue will also welcome the British Society for Haematology, the Energy Networks Association and the European Academy of Clinical Allergology and Immunology among many other conferences and corporate events that are key to the city.
A conference can be a full-contact sport. To get the most out of the time invested, the trainer/event designer needs to be thoughtful about how the agenda is structured to deliver content and experiences on offer. The post Event Attendee Energy Optimization Survey appeared first on Smart Meetings. 22nd, 2024!
Greg Wamsley, Mosaic North America, and Alyson Walker, Wasserman The Event Peeps Podcast returns with part two of our look back on one of the years biggest events, the Paris 2024 Olympic and Paralympic Games. Air Canada is a real connector of sport, culture and people. Listen here: Have an idea for an episode of Event Peeps?
Its business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38 th annual event, March 7-15, may mark the end of an era for the tentpole. Early results showed that 3,500 people stopped by during the two-day event. Also on tap at the event: interactive elements, like custom embroidery and live fashion sketches.
Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in event technology and planner success. In their current role, Cat leads initiatives that help event professionals maximize their technology investments while delivering exceptional attendee experiences.
The 74 th annual NBA All-Star Game and its new mini tournament format received some harsh criticism , but when it came to brand activations and events hosted over the weekend, fans gave rave reviews. A More Machine Amex-branded vending machine was also on-site, dishing out prizes to fans who answered sports-themed trivia questions correctly.
From historical buildings like Ashburton Hall to contemporary buildings and state-of-the-art iconic sports facilities like Lee Valley White Water Centre and the National Cycling Centre in Manchester – our portfolio is as broad as it is unique. 3/ From a client perspective, what does Dan Le Grange bring differently to the mix?
When you’re resurrecting one of the biggest scandals in sports history, it’s a “go big or go home” kind of moment. And that was FX’s approach when it unveiled a “Courtside Club” fan exhibit to bring to life the real events behind its limited series “Clipped” about disgraced NBA coach Donald Sterling.
Our Fan Village plays a vital role in making the Monaco E-Prix not just a race, its about creating space for new generations to fall in love with Formula E, said Agustin Delicado, VP, Event Operations, Formula E. Together, were proving that high-impact experiences can be responsible, accessible and truly inclusive.
Fans can stop by for themed activities, exclusive merch, giveaways, surprise experiences, special events like Family Sundays, a Gaming Wall where they can face off in MLB the Show , an opportunity to compare the batting swings and stances of their favorite Mets players, and a chance to view a collection of rare Mets memorabilia.
The All-Party Parliamentary Group for Events (APPG) held its first Parliamentary Dinner of the new Parliament last night at the House of Commons, bringing together key figures from across the UK events sector and senior political stakeholders. For more information on the APPG for Events, visit: www.appgevents.com
CBS’s Comfy Blue Sofa Tour has been on the road this fall promoting a slate of programming, but the network’s hit action-drama, “Tracker,” warranted standalone events of its own. End-to-End Programming The key to the success of CBS’s sleepover events was the programming. 2-3), and New York’s Catskill Mountains (Oct.
By uniting The Bulb’s award-winning ESG model with Trivandi’s proven strategy, design and delivery expertise, we will raise the bar for sustainability standards across the events, venues, destinations and organisations we serve. My team and I are delighted to be part of the Trivandi family and can’t wait to see what the next chapter brings.”
The Business of Events , the leading Think Tank and Advocacy Network for the business events sector, has announced a stellar line up of politicians, policymakers and leading industry figures for its signature Global Policy Forum, which this year is sponsored by RX Global. The programme can be viewed here.
World Kabaddi is delighted to announce bookmaker Paddy Power as the competition’s Title Sponsor at the launch event which welcomes around 200 West Midlands partners and stakeholders to enjoy an exhibition kabaddi match. Expect banter, big hits, and breathtaking entertainment – this is sport, Paddy Power style.”
For the 25 th anniversary of “SVU” this year, NBC flipped the script and leaned into events to give back to the fandom and provide new avenues for connecting with the legacy IP. Stay Current on Pop Culture The “SVU” events attracted a demographic that skewed younger, and that made it important for NBC to understand current pop culture trends.
Expansion positions Trivandi at the forefront of sustainable and innovative major event delivery Trivandi has announced the acquisition of Brisbane-based Cutler Synthesized Projects, a specialist event overlay company with experience across multiple Olympic Games, FIFA World Cups and international sportingevents.
When Coca-Cola became the official soft drink, non-sparkling water and sports drink provider of Austin, TX-based Circuit of the Americas (COTA) in the summer of 2023 , the brand was on a three-month time crunch to prepare its trackside activation for the Formula 1 United States Grand Prix. It’s interesting because the U.S.
It is estimated that millions of events take place annually, including large-scale festivals, sporting competitions, conferences, concerts, local fairs, and more. The UK events industry produces a huge amount of waste annually – over 100,000 tonnes of waste per year which mostly ends up in landfill or being incinerated.
Lucky for you, these new and renovated properties offer a beautiful cabin setting rich with fun recreation, decadent dining and gorgeous gathering spaces to give your event that complete once-in-a-lifetime feel. The Clubhouse, in addition, features and an expansive new deck, perfect for outdoor events.
by Simon Hainsworth, Managing Director of Corporate & SportingEvents [CSE] Whether the focus is badminton or business, each new year sees a plethora of sportingevents and conferences take place across the globe.
Each event will feature tailgate games and food prepared by local chefs, including chef Stacey Weber, who oversees culinary operations for the Arizona Cardinals, and chef Rocco Whalen, owner of Fahrenheit Restaurants. The brand will host additional events in New Orleans for Super Bowl LIX that will be announced soon.
Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX on Feb. The booths main event was a purple pedal bar topped with a canopy in the shape of a football. Partners: Allied Sports, experiential; ASV Inc., Morial Convention Center, Feb.
The PS Events Group is urging fellow event organisers to prioritise Emotional Value as a critical factor in event evaluation and is encouraging clients to recognise its significance in shaping the long-term impact of events. We see events like films, or your favourite Netflix binge-watch.
An influential group of cross-party MPs will examine the business events sector and propose recommendations to the Government as part of a specialised Culture Media and Sport Select Committee inquiry. A session is planned for later this year, where the industry will be invited to give evidence.
Adding to the action was an LED truck that drove a popular circuit around Chicago to drive awareness of the partnership and intrigue in the event. To infinity and beyond… ( Partners: Event Strategy Group; Fivestone) THIS TRACK AND FIELD EVENT IS MORE GOOD NEWS FOR WOMEN’S SPORTS Step aside, New York City Marathon.
Refract Seattle 2024 was the largest yet, in the festival’s sixth year—and it’s a shining example of an opportunity for business meetings and events, from citywides to VIP groups, to get connected with the locale of their chosen destination in an unforgettable way. We just want people to know who we are.
Experiential events agency Identity has helped to deliver the official VE Day Bank Holiday procession in London, marking eight decades since the end of the Second World War in Europe. I’m grateful to the team at Identity for their work and support to make this event a success.”
The All-Party Parliamentary Group for Events (APPG) will hold its first Parliamentary Dinner of the new Parliament next week. Other guests will include representatives from the Department for Culture, Media & Sport, the Department for Business and Trade, VisitBritain, ICC Wales and industry Think Tank, The Business of Events.
The nationwide trek, activated in partnership with furniture brand Lovesac, has been rolling into fairs, festivals, sportingevents and landmarks—and stopping traffic in between with a 20-foot-long by 8-foot-high blue sofa installation. Fall TV matters to us so much, and it’s a big event that we’re trying to build toward.
Set in the iconic Esso Great Hall , surrounded by the gleaming Stanley Cup and walls lined with hockey history, their wedding combined romance with an unmistakable reverence for the sport that brought them together. Vendors Featured in this Article 17 Reviews Hockey Hall of Fame Venue 96 Reviews Designed Dream Event.
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