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Creative experiential agency Identity, part of the Human Network, has released its latest whitepaper, Shaping the Future of Immersive Experiences , designed for brand leaders, event buyers, and CMOs. Michael Gietzen, CEO, the Human Network, said: The future of events is about deeper audience connection.
Fullard brings extensive industry expertise to Identity, having most recently served as Associate Director of News and Content at Davies Tanner, where he played a key role in developing policy for the UK events industry through The Business of Events, an independent think tank for the sector.
Download the whitepaper to see how adoption has increased and attitudes have changed over the last six months. The post Real Event AI: A WhitePaper on the State of Generative AI in the Meetings and Events Industry appeared first on Smart Meetings. Only 4% said they are worried about the implications.
As event planners increasingly rely on digital tools, the risk of cyberattacks grows. Our latest whitepaper, 'Cybersecurity - A Critical Challenge for Event Planners', delves into the pressing cybersecurity challenges and offers practical solutions to sa
Gleanin, the leading referral marketing platform for exhibitions, will be launching their whitepaper on ‘The Future of Event Registration’ at Event Tech Live 2018, held on the 7 & 8 November 2018 at Old Truman Brewery, London. Findings include: Mobile-optimised Registration Is Increasingly Important.
Having an emcee at your event was a nice-to-have prior to 2020. Talk to any meeting owner who has managed a large virtual event this past year using a skilled emcee and he or she will tell you it made all the difference. With the dawning of hybrid events, the importance of having an experienced weaver becomes critical for success.
20-24 during the 2025 World Economic Forum (WEF) in Davos, Switzerland, the event included multiple panel discussions featuring a range of voices who shared their neurodivergent perspectives on some of this years core WEF themes. You (OK, we) might call the event the balm diggity. Hosted by NODI and held Jan. More of this, please.
Armed with some insight into how attention spans work, what spikes peoples energy and what stifles it, planners can discover a more efficient way to do events; a formula, even, for ensuring that everyone involved gets the most bang for their buck. Plus, check out the recent whitepaper on attendee energy. Experts David T.
In 2023, Smart Meetings released a stream of multimedia resources for planners to learn about sustainability in the world of events. We know attendees want the events they take part in to make a positive impact, and that they don’t want to contribute to excess carbon emissions. We know sustainability is important.
In the face of doubt, however, business travel has emerged with critical and pivotal strategies for recovery in its pocket and a renaissance of travel in its sights, as evidenced by American Express Global Business Travel (GBT)’s whitepaper, “ Why Business Travel Is the Center of the New Company Culture.”
Cvent CEO Reggie Agarwal recently stated that the event industry has reached a staggering $1.6 The intersection of these two industries presents a unique opportunity for us as event professionals to enhance our offerings and maximize return on investment (ROI) by integrating wellness into event strategies.
Delivering keynote presentations for multiple global events and authoring a whitepaper, “Tackling Global Warming by Creating markets for Climate Business,” are just a few of her accomplishments. She has served as an ardent steward of climate-positive business.
Travel and meeting risk trainer offers insights for the future The news Friday morning that an update from the software protection company CrowdStrike crashed travel, emergency, hospital and banking systems all over the globe, was a reminder of the risks of planning events in a highly networked world.
Travel and meeting risk trainer offers insights for the future The news Friday morning that an update from the software protection company CrowdStrike crashed travel, emergency, hospital and banking systems all over the globe, was a reminder of the risks of planning events in a highly networked world.
Travel Association believes professional meetings and events (PME) suffer from being lumped in with other gatherings—and is working to change that. Relying on the most current travel-sector data from The Ohio State University and Tourism Economics, U.S. 001 percent, to be precise. What’s to Be Done. According to U.S.
More than 2,000 meetings industry folks gathered at Gaylord National Resort and Convention Center for the launch of Business Events Industry Week , a concentration of events designed to illustrate the Power of Purpose exercised when people come together. — SmartMeetings (@SmartMeetings) March 25, 2022. The Power of Purpose.
Incorporating wellness into events authentically, rather than as a mere marketing strategy, requires thoughtful planning and a genuine commitment to the health and well-being of participants. Below are practical and affordable tips to embed wellness into your events genuinely, steering clear of “ wellness washing.”
New Intent is a new organization designed to promote diversity, equality and inclusion (DEI) and environmental advocacy by working with destinations, event strategists and the event supply chain. “I According to a company press release, New Intent will create educational sessions, whitepapers and knowledge sharing.
Hybrid events—whether they are conferences, expos or training courses—are meetings that can be accessed in person at a physical location, or remotely via an online platform. But just as we had to learn new skills to master hybrid work, we must evolve our approach to event planning and execution for success in the hybrid era.
The experience gave me a new appreciation for hybrid events and made me a true believer in what we recommend to sustain the health of annual meetings: engage your participants—members and even non-members—by making it easy for them to share either in person or online. In my opinion, the perfect hybrid meeting.
The whitepaper, developed in partnership with Marriott International, looks at how meeting professionals can shift from delivering knowledge to helping people connect in a more meaningful way with content and each other. “The The change in mood in the U.S., It will be a moment of coming together,” she said.
The National Outdoor Events Association (NOEA) and GL events have released the industry’s first ever WhitePaper concerned with the future of outdoor events. Areas covered by the paper […]. Areas covered by the paper […].
How can event organizers keep attendees coming back so they stay engaged year round? Some will say that the idea of an event community is a pipe dream. Combine the best event technology with a solid community management strategy, and you have the winning formula. Why an Event Community Is Good for Your Event Budget.
Smart Meetings chatted with Amy Kramer, innovation leader for Martiz ; Nick Borelli , an instructor at PCMA Event Leadership Institute and marketing director with Zenus Inc.; Kramer agreed, “We sit on so much data and when you can connect different parts and pieces of data that surround an event. And always review.
The results of the 2023 Annual Events Industry Salary Survey show that the majority of employees in the industry (55%) would like to work a four-day week. The whitepaper dissects these findings and highlights trends, with comment from prominent industry employers and spokespeople.
The whitepaper uses three innovation pillars as a framework to help business events professionals reengineer the industry: business models, delegate experience, and talent and capabilities. Case-study examples from around the world are provided to illustrate those constructs. Business Models. Delegate Experience.
There has been a lot of talk about what the future of events holds. However, the definition of events in these predictions tends to omit the exhibition format. From that experience, we realised our vision for the future of events applies to exhibitions too. People could view our latest ebook, our whitepaper and our brochures.
A new report released by Green Tourism, Visit Belfast and the Global Destination Sustainability Movement shows Belfast’s transition to become a premier sustainable tourism destination – and how other cities can learn from its approach A whitepaper released at the UKinbound Annual Convention in Belfast reveals how a pioneering partnership between Green (..)
That is why we cornered Cvent Senior Vice President of Sales Brian Ludwig at Cvent Connect in San Antonio to ask what he saw as the future of event technology—and what meeting profs can do now to prepare for it. But I’m going to propose these five events, and here’s the ROI that I believe it can deliver.’
Event tech native Nick Borelli: AI will remove the drag stuff so you can produce A+ events Nick Borelli, director of marketing for the ethical facial analytics company Zenus Inc., has good news for meeting professionals. AI is not just one more thing they have to learn to do their jobs. “It
Based on our deep analysis of dozens of shows, the former are the event business models being disrupted most. In-booth education, whitepapers, and solution-based demos will be valued greater than a chance to win Alexa. From our view, most industry mega-shows continue to thrive. This means that helping is valued over selling.
IMEX 2022 concluded its 11 th American run Thursday following a thunderous return with over 12,000 people in attendance at Mandalay Bay Convention Center in Las Vegas, a 45% increase over last year’s event due to pandemic travel restrictions. More than 1,600 people participated in MPI education over the course of the event.
The author of “Intentional Event Design” joined the IMEX team in June after leaving SITE Global where she was head of events for more than three years, to pursue a. Ask yourself: ‘What is the content we aren’t seeing at other events? A Focused Approach. “We We are always planning for next year,” Endean said. Tahira Endean.
These are some of the questions posed in the new AIM WhitePaper “Promoting and Selling an Exhibition: Innovative Ideas to do it with success” which AIM Group International has just realised and shares on the market. The WhitePaper can be downloaded for free from the AIM Group International website.
Archibald, senior business events manager at Visit Scotland. When it comes to engaging, Scheiderer says, “[Destination organizations] can help point you towards resources that can help you in that measurement conversation, and really help you impact the community as a whole, which is their goal, along with the success of your event.”
Survey of 516 Planners Shows 54% Charge A Flat Fee; 53% Earn $5K or Less Per Event The Event Leadership Institute (ELI) today released its 2016 Planner Pricing Report: How & How Much, Independent Planners Charge, which breaks down the results of a survey of 516 independent corporate and social event planners.
The good news is that meeting professionals are busy planning events of all types again. 11-13 will inform a whitepaper that will be released during the event and featured on SmartMeetings.com. Powered by Smart Meetings and IMEX Group.
Always keep your circles open,” he says, noting the tendency of attendees to gather in small cliques following presentations and activities during conferences and events. Download “Pathways to Clarity” a joint IMEX, Smart Meetings WhitePaper outlining the state of the meetings industry. MeetSmart pic.twitter.com/xqcrSdu6ls. —
In order to do this, you will need to be able to write press releases, email marketing campaigns, weekly blog posts, technical content such as whitepapers and case studies, as well as award applications and newsletters. Other interesting questions: Experience in content generation for the event industry Knowledge of Spanish.
The Derse whitepaper “The Big Rethink” suggests that hybrid strategies are “the next frontier for event marketers.” The whitepaper cites Event Marketer’s 2021 Experiential Marketing Forecast report in which 70 percent of brands plan to offer hybrid experiences in 2021.
There simply aren’t enough cars to meet corporate demand,” says Sesilia Kalss, senior consulting manager of Global Business Consulting for American Express Global Business Travel (GBT) in the company’s latest whitepaper, Business Travel in 2022.
Throughout our 20 years we have been known primarily for event management (not surprising really, as our name suggests), but during this time we have also delivered other marketing services to complement our event delivery. Services include, live, virtual and hybrid event management, marketing campaign planning and implementation.
Two online courses: Managing mental health and stress for eventprofs and Designing and delivering mentally safe events are being launched to support the mental health of the industry re-opening. Claire Fennelow, Executive Director of EVCOM and Lisa Hatswell, Managing Director of Unique Venues of London are also endorsing the courses.
Exclusive Collection has launched its insights into the next generation of delegates and event attendees. CHANGING THE CONFERENCE NARRATIVE With the voice of the delegate more and more prevalent at events; one-way learning is waning in favour of conversation and experience-based practices that shape understanding and deepen knowledge.
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