Pumping New Life Into Associations’ Online Revenue Streams
PCMA Convene
MAY 29, 2021
Convene spoke with Reed in late February to learn how he and his team reengineered the annual meeting not as a short-term strategy but to make it a sustainable enterprise — and a more valuable experience for all participants — for the coming years. It’s been a big challenge to make physical trade shows succeed on online platforms.
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