The Brief: Mechanical Gator Rides and ‘Wonka’s’ Bitter Taste
Event Marketer
MARCH 4, 2024
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover syrup fountains, the “Fyre Festival of kids events” and the inaugural Florida Man Games. FLORIDA MAN’ GET HIS OWN GAMES The typical “ Florida man ” is like a living, breathing urban legend that wreaks havoc on society—and endlessly entertains us.
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