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Event Tech Industry Forecasters: Q&A with Interactive Entertainment Group

Event Marketer

Gregg Dukofsky, Interactive Entertainment Group TOP TECH TRENDS YOU’RE BETTING ON FOR 2025 Looking ahead to 2025, three main trends are reshaping the event landscape: mixed reality, gamification, and robotics. Mixed reality is emerging as a game-changer for engaging tech-savvy attendees. WHAT MAKES YOUR USE OF TECHNOLOGY UNIQUE?

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How Topgolf Teed up a Product Launch with an Engagement-rich ‘Nightclub’

Event Marketer

Known for its tech-driven golf driving range game at more than 100 venues around the world, along with yummy bar food offerings and party packages, the brand stepped outside its comfort zone to host a buzzy launch experience with a cast of sponsors at its El Segundo, CA, location on July 31—creating a nightclub to launch the golf club.

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Trade Show Industry Updates: News, Data, Trends

Event Marketer

Over half (54 percent) consider sustainability highly important in their 2025 planning, with 47 percent having established clear sustainability goals and action plans and also focusing on DE&I practices, waste management, and eco-friendly food and beverage options.

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Nine High-tech Solutions to Explore in the COVID-19 Era

Event Marketer

Take for example the shift expected in food and beverage experiences, and how solutions once considered more spectacle than strategic, like Makr Shakr’s robot bartender, will come into play. HIGH-TECH SANITIZATION. The post Nine High-tech Solutions to Explore in the COVID-19 Era appeared first on Event Marketer.

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Hospitality Predictions and Insights for 2025 from Michael Dominguez 

Smart Meetings

Read More : Event Tech: Audiovisual Staffing AV remains a costly line item for planners. F&B Products in Demand As of January 2025, food costs are up 18%, compared to 2019. Despite these challenges, Dominguez ended on a positive note: Those are the underlying conditions telling you food costs will stay elevated.

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The Brief: ‘Overnightmares’ and Boring Phones

Event Marketer

One turn of the key, and a curated beverage bar magically appears. During Barry Can’t Swim’s dj set at the ADE opening event, Heineken implemented tech that delivered a message via infrared lighting, which was invisible to the naked eye, but appeared when fans held their phones up to record the performance.

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New Realms, New Ideas: Virtual Reality Tech Is Transforming Events, Experiences

Smart Meetings

a multimedia design and tech company, to map out best practices for putting the technology to work in the conference center, and he shared experiences developed alongside event organizers who understood the possibilities. Ford at 2020 Essence Festival; Photo credit: Bluewater Tech. But what does it take to access VR tech?

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