Attendease
DECEMBER 13, 2023
Events are a critical channel for healthcare organizations to engage with their key audiences. From large-scale medical conferences to intimate seminars, events enable healthcare event planners to strengthen relationships, generate leads, and position their brands as thought leaders. What are the demographics of potential attendees?
Velvet Chainsaw
AUGUST 2, 2016
Trade show organizers who have re-imagined their expo floors into a solutions-based destination rather than one of a hard-sell shopping place are winning at delivering attendee value. How has the value of CEUs evolved for your trade show or conference? The way we buy has evolved for both the B2B and B2C sectors.
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Core-apps
DECEMBER 5, 2018
If you’re in the know, you already heard a bit of buzz on augmented reality or AR as a new tool in trade show exhibits. To help you stay on the up and up, it’s important to know a few ways you might encourage your trade show exhibitors to leverage AR to attract their target audience and elevate the overall quality of your event.
Core-apps
MAY 14, 2018
Sponsorships are critical to the success of association events, especially within healthcare. To say getting healthcare attendees on the show floor is a challenge is an understatement. This is the perhaps the biggest challenge facing healthcare event organizers,” said Smyth. 1) Create Sponsored “Must-Visit” Areas.
Ins'Tent
JANUARY 13, 2020
Trade shows! . We’ve gathered the top expos in the country from all fields, so get your calendar out and get ready to start planning your trade show calendar. . This grand event has previously hosted more than 52,000 healthcare professionals with over 1,600 technical exhibits and demonstrations of new technology.
Event Marketer
MAY 20, 2024
It wasn’t until Keri Ibbitson took what she thought was a step back early in her career did she discover everything that marketing is in the corporate world, and the impact of trade shows and events on a brand’s overall success. Event Marketer: What trade show industry trends have your attention?
PCMA Convene
JULY 3, 2017
These are interesting times for trade shows. Earlier this year, the Center for Exhibition Industry Research (CEIR) reported that the industry finished last year on a down note — with the performance of B2B shows declining in the final quarter of 2016 after 25 consecutive quarters of year-over-year growth.
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