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The Market Shifts That Led to Commission Cuts

Velvet Chainsaw

It’s even tougher for those independent meeting companies that survive on commissions. Only time will tell what impact these reductions will have on these chains’ market share. In my opinion, the two underlying market shifts that led to making this move are: Growing cost of sales beyond commissions; and.

Marketing 231
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14 Must-Attend Hospitality Conferences for Industry Professionals in 2022

Social Tables

Hospitality professionals saw the industry undergo tremendous changes in 2021. Many hospitality conferences and conventions were virtual or hybrid events , while others were forced to cancel altogether. As a result, many industry professionals are wondering what to expect from the top hospitality conferences of 2022.

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The Crisis of Connection

Velvet Chainsaw

There has never been a more important rally call for the work we do: to design meetings to welcome and accept people as they are and consciously bake in opportunities to expose them to people not like them. To obtain true belonging, real connection and real empathy requires meeting real people in real spaces in real time.

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Post-event marketing explained.

Expo Pass

Post-event marketing can wait for a day. Good… Now let’s talk marketing. In this article, we’ll break down everything you need to know about post-event marketing and how to keep people excited about your event (long after it ends). Plan virtual meet-ups and networking sessions. Sound good? Let’s get to it!

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How Hot is the Meetings Market, and Where is It Hottest?

MeetingsNet

Knowland’s report on year-over-year events growth says Nashville’s meetings scene jumped more than 30 percent in September. Knowland, a data-as-a-service provider for the hospitality industry, has some of the answers. Its meeting-volume report for September was released October 5, and it shows growth for the events industry is strong.

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Getting the Most Out of Event Email Marketing: A Mini Guide

Attendease

Event email marketing is one of the most powerful online strategies you can use to promote events. By sending well-crafted marketing emails you can regularly check-in with your audience, increase registrations , secure sponsorships and speakers, and grow your brand visibility. Let’s begin! Curiosity: “Lineup for ABC conference is out!”

Marketing 195
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Creative Ways Meetings Properties Are Addressing Staffing Issues

EventMB

Skift Take: From an original TV series showcasing their workplace culture to covering commuting costs for new hires, hotels are using innovative strategies to position themselves as employers of choice in the midst of a historically tight labor market. Maria Lenhart Read the Complete Story On Skift Meetings.

Meetings 212