The Castle Group

NOVEMBER 1, 2023

If social media and marketing are a part of your job, chances are you’ve worked with influencers at some point to promote a product or service for your company or client. If working with influencers is new territory, we’ve outlined its importance and highlighted the benefits of influencer marketing below!

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Attendease

SEPTEMBER 22, 2023

Foster interactions by featuring interactive polls, Q&A sessions, and social media hashtags throughout your event. This includes venue costs, marketing, speaker fees, and logistics. Social media metrics can offer valuable information about your event’s broader impact.

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Social Media Financial Sponsorships Events 396

Attendease

MAY 25, 2022

Event websites are an extremely powerful marketing tool for promoting your upcoming events. They provide potential attendees with detailed information about the event while educating and entertaining them along the way. The clearer you can display this information, the better! Make social sharing easy. Use videos.

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Event Marketer

MARCH 28, 2022

Welcome to the world of “granfluencers,” a collection of senior social media stars that have absolutely no time for your ageist attitude. So how did the 60-plus crew infiltrate a marketing medium that has by all accounts been dominated by Gen Z and millennials since its inception? Now, put down your needlework.

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Attendease

AUGUST 6, 2024

Here are some top tips for building a realistic budget for your fundraiser event: Identify all potential expenses , including venue rental, catering, decorations, entertainment, and marketing costs. Use a mix of informative posts, engaging visuals, and compelling calls-to-action to capture your audience’s attention.

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Social Media Sponsorships Retail Venues 370

Attendease

MAY 9, 2023

Corporate event marketing has become a critical component of customer acquisition. Despite the unique advantages of corporate events, marketing them can be challenging. Despite the unique advantages of corporate events, marketing them can be challenging. Fortunately, corporate event marketing doesn’t need to be daunting.

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Eventmobi

AUGUST 21, 2024

In exchange, the event organizer helps promote awareness of the sponsor by including their branding in marketing and event materials. Alignment of Values and Goals Ideally, your sponsor won’t just partner with you for the marketing perks. In-kind: The sponsor will donate goods or services to your event, instead of providing funds.

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Eventmobi

JUNE 4, 2024

It also applies to how your association presents itself in writing—like the informational content on your registration form. This cohesion allows for a seamless transition between the informational page about the event and the form, as well as other parts of your site where first-time attendees might look to learn more about your association.

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Attendease

AUGUST 16, 2022

The first marketing resource you should consider in this process is your university’s event portal/ website. As your online information hub, this platform is one of your most valuable digital assets for publicizing your events and boosting registrations. What information will you ask for on your registration page? .

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Attendease

DECEMBER 12, 2019

Event websites continue to be an extremely powerful marketing tool for promoting your upcoming events. They provide potential attendees with detailed information about the event, educating and entertaining them on the way. Video marketing has been in a lot of demand in the past few years. Make social sharing easy.

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Attendease

JANUARY 17, 2020

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020.

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Attendease

NOVEMBER 18, 2021

Here are a few key things Anthony Vade made note of around value: Information delivery is no longer enough. While you might think that the sharing of information through presentations and workshops is what your audience wants to pay for, remember that information is now widely accessible and free thanks to the internet.

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Attendease

DECEMBER 27, 2023

Event planners offer a more customized experience for attendees with all the information they gather. Effective Event Promotion Using Social Media Social media continues to be an indispensable tool in the promotion of events. Data is vital for customizing user experiences.

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Social Tables

FEBRUARY 17, 2022

Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. Whether you’re just getting started on TikTok or are brushing up on TikTok event marketing techniques, we have ideas for every skill level. Event marketing made simple. Try Tiktok Paid Ads.

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Event Marketing Marketing Social Media Advertising 179

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending. What Are Event Marketing Strategies?

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Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. It was a lively and informative session with some firecracker questions.

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Event Marketing Marketing Social Media Events 157

Eventmobi

SEPTEMBER 21, 2023

Have you ever felt overloaded by colorful ads, marketing emails, notifications, and promotional posts? Modern marketing can feel impersonal and unconvincing when it all blurs together. If you’re wondering how to get into experiential marketing, read on to understand the benefits of this strategy and examples of it at play.

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Marketing B2C Ecommerce Social Media 195

Planning Pod

FEBRUARY 14, 2023

Consumers are savvier than ever, and they want to get to know the people and brands they’re working with, which means seriously elevating your social media presence. Shaun Gray, owner of Shaun Gray Events , is a perfect example of what to do when it comes to social. Shaun with his “garden disco” grooms!

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Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

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Marketing Social Media Sponsorships Advertising 195

IMG

JANUARY 16, 2024

Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! The world of event marketing is a bit like a roller coaster – thrilling, dynamic, and always changing.

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Attendease

JANUARY 3, 2024

That’s where event marketing comes into play Strategically promoting your event to appeal to target audiences can boost your RSVPs and, potentially, your return on investment (ROI). However, effective event marketing campaigns require careful planning and adherence to proven best practices. Interests and values.

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Event Marketing Marketing Social Media Event Management 195

Attendease

AUGUST 20, 2024

Consideration Now that your target audience is aware, it’s time to nurture them with more detailed information so they can evaluate if your event is a good fit. With bigger events like conferences , the awareness and consideration phases are more extensive as you’re marketing to a wider audience.

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Social Media Event Management Travel Management 369

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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Event Marketing Marketing Social Media Advertising 148

Eventmobi

JULY 9, 2024

Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. Social media is their preferred form of entertainment.

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Eventmobi

JANUARY 7, 2025

But they only succeed if you get your target audience through the door, making effective event marketing particularly emailcrucial to your success. In this guide, well review how to harness email marketing leading up to your event. High-quality subject lines for pre-event marketing emails are: Personalized. Action-oriented.

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Social Media 2014 Entertainment Marketing 195

Expo Pass

OCTOBER 6, 2021

Post-event marketing can wait for a day. Good… Now let’s talk marketing. Between Zoom, social media, and email, everyone everywhere is literally just a click away. Give people thoughtful discussion topics, and keep it informal and short. Sound good? And how can you make sure that you have an impact?

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Event Marketing Marketing Social Media Speakers 156

Attendease

JANUARY 13, 2020

According to a survey of B2B marketers, 83% of event marketers prioritize lead quality over quantity - which has been an increasing trend every year. Spread the word through social media channels, the company blog, and a targeted email campaign. Email Marketing. Pre-Event Campaign. Event Websites.

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B2B Social Media Event Marketing Events 307

Attendease

JUNE 20, 2023

Landing pages fulfill promises made in your other content—such as a marketing email, online advertisement, or targeted search engine results—and often serve as the first step for visitors to become potential attendees. Modern software will let you publish more relevant information as the details are solidified. There’s a better way!

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Corporate Events Event Technology Technology Speakers 317

SpotMe Blog

JULY 25, 2021

Marketing and sales events. You can leave the content up as long as you like, so busy attendees can access it at any point — and can even come back to it in the future for reference or for other marketing purposes. 5) Social Media Marketing World. 5) Social Media Marketing World. Trade shows.

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Social Media 2021 Trade Shows Marketing 279

Attendease

FEBRUARY 26, 2020

These campaigns thrive on social media where donors can help spread the word. Look to your board members, volunteers, people with social media clout, your event planning committee, and any honored guests coming to your event like community leaders. Online Marketing. Define your program. Event schedule.

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Social Media Events Marketing 2020 284

Eventmobi

AUGUST 5, 2024

After a volunteer signs up, send quick confirmation messages and keep them informed before the event. Post on social media to bring attention to your conference and its need for volunteers. Leverage features in your community app like event announcements, push notifications, and discussion groups to keep members informed.

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Conference Event Apps Social Media Marketing 287

Eventmobi

MAY 9, 2019

Additionally, phones are a good way to gather data about the market and provide personalized customer service at the same time. Although this particular tip might sound obvious, wrong content can really damage your event’s marketing campaign. Tip 4: Increasing user engagement through social media. Tip 6: Use live polling.

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Event Apps Social Media Marketing Events 230

Expo Pass

MAY 18, 2022

Events need marketing. But how can event marketing actually boost attendance and revenue? Also, what’s the best way for organizers to connect with attendees when there are so many different types of content and media channels? Why is event marketing important? This is a fact. Let’s get to it! How to promote an event.

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Event Marketing Marketing Social Media Advertising 144

Eventmobi

APRIL 14, 2023

Are you including your event speakers in your marketing plan? To get the most out of our event speakers, you need an event marketing strategy that equips them with the right information, tools, and resources to draw their network to your event. Here are 8 tips to engage event speakers and facilitators in pre-event marketing.

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GEVME

JULY 6, 2020

To effectively do this, use social media and email marketing. But in general, social media alone can do an excellent job of effectively announcing your event. . Make sure your images’ size and format are compatible with social media sites like Facebook and Instagram. Social Media Monitoring.

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Eventmobi

SEPTEMBER 28, 2023

In this article, we’ll touch on what a member directory is, how it can help your association, what type of information should you include in a membership directory, how you can create one, and several platform options for you to choose from. Sharing contact information Your member directory is, at its core, a list of members.

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Social Media 2023 Management Advertising 221

Eventmobi

JUNE 19, 2024

We would have them actually upload them in the app and then we get all their photos immediately… So we cut out social media completely and just focused on having people engage more in the app and share their experiences.” They can also be a rich source of information about their own demographic.

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