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The Brief: Ketchup Insurance and Firehouse Takeovers

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover ketchup insurance, frozen firehouses and a new culinary conference. NBC MARKETERS ARE HONORING 25 YEARS OF ‘SVU’: THESE ARE THEIR STORIES Superfans of “Law & Order: Special Victims Unit”—we have a Code Blue.

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Flight Cancellations by the Thousands—Does Your Travel Insurance Cover the Cost?

Smart Meetings

Read More : How to Prepare for the Next Crisis: Event Insurance Tips. Travel insurance may be the answer. The insurance provider will reimburse the traveler for “reasonable meals and accommodations” over the course of the delay. Read More : 4 Trends Rocking Financial and Insurance Incentives. Since Oct.

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Tips and Takeaways from the 20th Experiential Marketing Summit

Event Marketer

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Hyper-target markets.

Marketing 360
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EMS 2024: 12 Top Takeaways from the 22nd Annual Experiential Marketing Summit

Event Marketer

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.

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Government-backed cancellation insurance “critical” for UK festival comeback

Event Industry News

A government-backed cancellation insurance, which European markets including Germany already have in place, and maintaining the cut in VAT for the hospitality sector are two other vital elements in protecting the UK festival map. Insurance is the most critical factor. We need that safety net.”

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Event insurance: An event business’s secret to standing out in today’s crowded market

Planning Pod

While exceptional service and stunning spaces continue to be essential to setting your business apart, there’s one often-overlooked factor that can give you a significant edge: event insurance. It demonstrates proactive risk management By offering or requiring event insurance, you showcase your commitment to risk management.

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Three Professors Weigh in on How Experiential Marketing Degree Programs are Taking Shape

Event Marketer

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

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