Event Marketer

MAY 23, 2024

“You have to show up where your customers are and not expect, especially in the insurance category, for them to come to you.” Alyson Griffin, Head of Marketing, State Farm Stepping into a fan convention can be like entering a new world. How does an insurance company like State Farm engage Gen Z?

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MeetingsNet

MAY 12, 2023

Especially for autumn events in the Southeast and winter events in the Midwest, planners should understand the current market for cancellation coverage. As a result, it’s best for meeting planners to obtain cancellation insurance right after they sign their venue contracts for events set to happen in a destination’s storm season.

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Insurance Trade Shows Contracts 2023 105

Smart Meetings

AUGUST 30, 2024

This includes roles like event technology specialists, event registration specialists, meeting and event planners, event marketing roles, and marketing specialists. Event Marketing Roles : Specialists who promote and market events to target audiences. SM What types of freelance meeting planner roles are most in demand?

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Meetings Insurance Financial Contracts 233

Event Marketer

JULY 27, 2022

The average millennial’s eyes glaze over when insurance is the topic of conversation, so to make the subject more appealing and meet younger generations where they are, State Farm launched the Gamerhood Challenge, a digital + live gaming competition packed with obstacles that served as “insurable moments.”

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Insurance Marketing Education Event Marketing 246

Prestige Events Magazine

MARCH 11, 2024

Leading London events venue, The QEII Centre , has strengthened its director team with the appointment of Elena Gurgul as Sales and Marketing Director and EeLain Ong as Finance Director. With the addition of the two new hires, the senior leadership team for the world-renowned meetings and exhibitions centre is now 60 per cent female.

Financial 260

Financial Insurance Airlines Contracts 260

Eventinterface

APRIL 24, 2018

Traditional marketing techniques no longer work. Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls!

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Marketing Conference Apparel Consulting 154

Eventsforce

NOVEMBER 29, 2021

The world of insurance today can be a jungle for many event professionals. At the same time, new trends like hybrid events are posing new challenges for insurance companies too. As a savvy event professional, you know how important it is to get insurance for your hybrid event. Does Hybrid Event Insurance Exist?

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Insurance Events Financial Event Tech 98

Smart Meetings

FEBRUARY 4, 2025

The supplies we need are regulated by insurance. Additionally, of late there have been insulin shortages and the disaster took place in January when many peoples insurance deductibles kicked in. T1D is a chronic auto-immune disease that renders the pancreas unable to produce insulin. In most cases we get 30 days exactly.

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Insurance Retail 2006 Travel 130

Event Marketer

OCTOBER 19, 2022

A follow-up conversation with S tate Farm and iHeartMedia on the challenges and opportunities of marketing in the metaverse. For an insurance brand, that’s not the case. Marketers love to have complete control, but when you’re taking a leap into the metaverse, you need to give up control and collaborate.

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Insurance Retail Marketing Event Marketing 306

Eventsforce

OCTOBER 7, 2019

Event insurance helps organisers protect their events against unexpected situations which would otherwise leave them subject to hefty costs, potential lawsuits and loss of business. Have a look at what she had to say: What type of insurance do you need for organising an event? Again, this is where insurance can help.

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Insurance Venues Events Consulting 89

Smart Meetings

FEBRUARY 4, 2025

The supplies we need are regulated by insurance. Additionally, of late there have been insulin shortages and the disaster took place in January when many peoples insurance deductibles kicked in. T1D is a chronic auto-immune disease that renders the pancreas unable to produce insulin. In most cases we get 30 days exactly.

Insurance 130

Insurance Retail 2006 Travel 130

Eventsforce

MAY 12, 2020

Many are also having to deal with the financial consequences of cancelling and rescheduling events – which adds another level of burden especially when it comes to dealing with insurance cover. So what are some of the critical things organisers need to understand about event insurance in the current climate? Force Majeure: What is It?

Insurance 89

Insurance Contracts Financial Events 89

Event Marketer

MARCH 18, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover mountaintop skincare at the Kiehl’s Ski Lounge, sexy 3D printing and St. where executives from both brands, music and marketing industry insiders, and artists gathered to mark the occasion and scoop up some ice cream floats.

Apparel 298

Apparel 2024 Insurance Retail 298

Smart Meetings

DECEMBER 13, 2018

Insurance has become prohibitive, so having this Affordable Care Act option available is important to our members,” he said. A town-hall meeting at the conference identified other resources MPU could help secure, including limited liability insurance and streamlining IATA, CLIA and other travel agent certifications.

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2019 Meetings Insurance Negotiating 223

Event Marketer

DECEMBER 26, 2023

Marketers who have that age as a target cannot ignore this audience and should probably start working to understand them and get that relationship going sooner rather than later.” Alyson Griffin, Head of Marketing, State Farm From a viral 2011 commercial to a revival in 2020, Jake from State Farm is a household name and internet sensation.

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Insurance 2011 Sports Marketing 278

Smart Meetings

MARCH 19, 2024

Consider international travel insurance, not only for health (especially emergency evacuation services) but also to cover your airline tickets, accommodations and personal belongings. Vietnam also requires proof of Vietnam travel health insurance. Don’t speak the language where you’re going? There may be other considerations as well.

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Travel Insurance Airlines Consulting 246

Smart Meetings

APRIL 15, 2022

Capturing the content produced at an event and leveraging for ongoing communication was one of the marketing strategies being stressed in many of the sessions. An Enhanced Event Marketing and Management Heart. Read More : Hybrid Events: What Cvent Says You Need to Know. People have to find ways to do more with less people.”.

Event Tech 264

Event Tech Tech Meetings Insurance 264

Eventmobi

JULY 29, 2022

Canadian Life and Health Insurance Association (CLHIA) is the national trade association representing Canada’s life and health insurers. Attendees included employees and leadership from life and health insurance providers, while the event’s major sponsors were data and analytics providers and software vendors. About CLHIA.

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Conference Insurance 2020 Tech 195

Eventinterface

JANUARY 22, 2017

Andy Perez, a Los Angeles based marketing and public relations consultant who has created more than 1,000 events in his career joins EPN and Event TALK. Preparing for an event, what are the key items or areas you want to review to insure a first-class attendee experience? Sometimes PR means damage control.

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Insurance Consulting Retail Tourism 189

Eventinterface

SEPTEMBER 20, 2017

No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. He specializes in experiential marketing and event productions.

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Insurance B2C Social Media B2B 207

SmartMeetings

OCTOBER 28, 2020

The financial and insurance industry is based on relationships, and the more you can engage your clients, the more you can strengthen the relationship. Communication : From marketing to registration and post-event communication , your messaging must be timely and consistent.

Insurance 85

Insurance Financial Meetings Food and Beverage 85

Event Marketer

JANUARY 20, 2023

“We do in-depth research each year of the fans and our members, and we get a pulse on the community of what their wants and needs are around the Army-Navy game,” says James Rini, lead marketing manager at USAA, which provides insurance, banking, retirement and investment services for military families. “So,

Sponsorships 246

Sponsorships Insurance 2009 2022 246

Smart Meetings

AUGUST 2, 2024

Richardson takes on the role of director of sales, marketing & events. She is an expert in crafting successful sales and marketing strategies in the luxury hospitality sector and has a proven track record of driving revenue growth and fostering strong client relationships.

Hospitality 246

Hospitality Hotels Insurance Corporate Events 246

Event Industry News

AUGUST 6, 2021

As the economy reopens with the lifting of Covid restrictions, getting the right kind of insurance is acting as a barrier for some events organisers. The scheme will see the government act as a ‘reinsurer’ – stepping in with a guarantee to make sure insurers can offer the products events companies need.

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Insurance Government Sports Financial 72

Event Farm

MAY 5, 2021

Pay extra attention to indemnification and insurance policies. Because legal expenses are a concern, insurance is now 30-40% more expensive even though it doesn’t cover epidemics. Ryan suggested using your event safety plan and protocol as a marketing tactic—a differentiator for your events. Gaining attendee confidence .

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2021 Event Planning Insurance Transportation 306

Smart Meetings

DECEMBER 1, 2022

Muhly is director of sales, events and marketing for Hyatt Regency Portland at the Oregon Convention Center. Before working in sales and marketing, he spent 15 years in food and beverage roles with Hyatt. She comes from nearby destination organization Visit Dana Point, where she worked as director of sales and marketing.

Food and Beverage 245

Food and Beverage 2014 Consulting Insurance 245

Event Marketer

APRIL 21, 2021

One of the world’s largest music festivals, 53-year-old Summerfest, presented by American Family Insurance, is in the books for three consecutive weekends in September. The post Ticker: Regular Updates on Events Taking Place in Person appeared first on Event Marketer. .” Read more here. Summerfest: Sept. Read more here.

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2020 2022 2021 Insurance 331

Eventory

APRIL 5, 2018

Reading Time: 6 minutes It all started with passing samples of products on the streets… Experimental, engaging marketing has gone from the edge to the great player in marketing. Check out our picks of the best event marketing campaigns to get inspired and implement the brand new event marketing strategy to your company.

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Event Marketing Marketing 2017 2018 113

Event Marketer

AUGUST 29, 2024

School buses are among the experiential marketing industry’s earliest rides. Capturing those feelings of back-to-school excitement and nostalgia was central to choosing the school bus around which to anchor the tour, says Christine Whitehawk, marketing communications manager at IKEA U.S. “At Beep, beep. And for the most part, they are.

Insurance 264

Insurance 2002 Marketing Fashion 264

Smart Meetings

JANUARY 4, 2019

Still, some high-demand hotels are unlikely to negotiate on AV or other services, especially during peak demand periods in supplier markets with high occupancy rates, so it is important to leverage all the power you have. Insurance coverage. That is when many hotels will make concessions on AV services to prevent losing a customer.

Negotiating 206

Negotiating Hotels Contracts Food and Beverage 206

Event Marketer

OCTOBER 11, 2023

Anytime you put an eyepatch on something, people love it,” said Janna Ossinsky, marketing manager for Tura. To promote its Premier Edge plan and other offerings, health insurance company VSP Vision launched a scavenger hunt not just around its rather large footprint but also the entire showfloor, turning attendees into active participants.

2023 289

2023 Fashion Trade Shows Insurance 289

Event Marketer

MARCH 25, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover cash showers, glitter-filled toilets and Fab Daddy, the mascot that wants you to get “f*d up.” IBOTTA’S CLOUD INSTALLATIONS ARE MONEY IN THE BANK If there’s one thing everyone loves, it’s free money.

Sponsorships 289

Sponsorships Insurance Sports Banking 289

Smart Meetings

NOVEMBER 15, 2023

Financial & Insurance Conference Professionals (FICP) brought 700 thought leaders together at JW Marriott Marco Island Beach Resort in Florida to prepare meeting professionals for whatever comes next with a call to reflect, discover and recharge.

2023 263

2023 Negotiating Insurance Financial 263

Smart Meetings

NOVEMBER 15, 2022

Koleen Roach, director of meetings and conference management at Securian Financial Group, led a panel of veteran explainers during Financial and Insurance Conference Professional ’s 2022 Annual Conference at Omni Boston Hotel at the Seaport. By the Numbers. Jeff Calmus. Tell a Story.

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Financial Insurance Medical Meetings Contracts 245

Smart Meetings

JANUARY 11, 2022

Smart Meetings asked Liesl Leary-Perez, vice president of corporate marketing with the virtual and hybrid event platform Hubilo , for lessons that will make all engagements more, well, engaging. An event platform is an insurance policy,” said Leary-Perez with a wink.

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Meetings Insurance Fashion Travel 279

Event Farm

OCTOBER 25, 2021

3: Safety marketing. By marketing your safety tactics in your FAQ, emails, and social posts, you alleviate concerns and give attendees the confidence that the event is safe to attend. #4: Attendees expect to see up-to-date information on your safety policies and your plan to deal with the situation as it unfolds. 4: Refund policy.

Food and Beverage 312

Food and Beverage Insurance Contracts Entertainment 312

Event Industry News

MARCH 27, 2024

Specialist event insurance is a crucial component to protect against unforeseen circumstances that could jeopardise the success of an event. Whether you’re planning a festival, running a stall, or organising an exhibition, having the right insurance cover is an essential item in your […]

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Insurance Events Event Design Event Marketing 59