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Three Professors Weigh in on How Experiential Marketing Degree Programs are Taking Shape

Event Marketer

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

Marketing 246
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4 Insider Tips on How to Make Your Event Successful

Eventinterface

No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. FOCUS ON STRONG, FUTURE-LOOKING CONTENT.

Insurance 207
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Case Study: CLHIA Amps up Attendee & Sponsor Engagement at Virtual Conference

Eventmobi

Canadian Life and Health Insurance Association (CLHIA) is the national trade association representing Canada’s life and health insurers. Attendees included employees and leadership from life and health insurance providers, while the event’s major sponsors were data and analytics providers and software vendors. About CLHIA.

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What Meeting Professionals Can Learn from the Metaverse

Smart Meetings

Smart Meetings asked Liesl Leary-Perez, vice president of corporate marketing with the virtual and hybrid event platform Hubilo , for lessons that will make all engagements more, well, engaging. An event platform is an insurance policy,” said Leary-Perez with a wink. People pay attention.

Meetings 279
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How to select the right speaker

Eventinterface

Selecting the right speakers can make or break your meeting. The good ones see themselves as part of the larger event team and will share their wealth of experience to insure your overall success. Mountain Time, presented by Orvel Ray Wilson,CSP standing-ovation keynoter, best-selling author, elite speaker coach.

Speakers 100
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36 Ways to Bolster Your Covid Contingency Plan

Smart Meetings

The venue was perfect and the speakers top-notch. Speakers want to present remotely, and attendees and sponsors are starting to drop off. The fact is your event deserves to be successful despite all the uncertainties in the market. The fact is your event deserves to be successful despite all the uncertainties in the market.

Speakers 246
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Introducing the 2021 Event Planning Playbook

Event Farm

During the virtual session, the speakers shared their candid thoughts and approach to the different components within the playbook, and below is the recap of the discussion. Pay extra attention to indemnification and insurance policies. Missed Part III of the Pandemic Compliance and Safety at Live Events panel?

2021 306