Event Marketer

APRIL 10, 2023

But for brands, the post-pandemic sports sponsorship landscape is a whole new ball game. In a word, sports sponsorship has become more intentional. Indeed, one size does not fit all, and activation strategies that are designed with a “marketing to the masses” mentality are falling short, marketers say.

Sponsorships 130

Sponsorships Sports Insurance Entertainment 130

Event Farm

MAY 5, 2021

Pay extra attention to indemnification and insurance policies. Because legal expenses are a concern, insurance is now 30-40% more expensive even though it doesn’t cover epidemics. Ryan suggested using your event safety plan and protocol as a marketing tactic—a differentiator for your events. Gaining attendee confidence .

2021 306

2021 Event Planning Insurance Transportation 306

Event Marketer

MARCH 18, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover mountaintop skincare at the Kiehl’s Ski Lounge, sexy 3D printing and St. where executives from both brands, music and marketing industry insiders, and artists gathered to mark the occasion and scoop up some ice cream floats.

Apparel 298

Apparel 2024 Insurance Retail 298

Event Marketer

DECEMBER 26, 2023

Marketers who have that age as a target cannot ignore this audience and should probably start working to understand them and get that relationship going sooner rather than later.” Alyson Griffin, Head of Marketing, State Farm From a viral 2011 commercial to a revival in 2020, Jake from State Farm is a household name and internet sensation.

Insurance 278

Insurance 2011 Sports Marketing 278

Eventmobi

SEPTEMBER 17, 2021

More than any other marketing channel, face-to-face experiences solidify a sense of community and help sustain them in the long run. TED Talks are a perfect example of an event brand that has built a robust market for on-demand video content, long after the live event is over. Strengthen Your Messaging & Marketing Strategy.

2021 325

2021 Event Technology Social Media Technology 325

Eventmobi

JUNE 12, 2023

Secure sponsors Securing sponsorships requires some thoughtful pre-planning. This process looks like creating a targeted sponsorship proposal, offering multiple sponsorship packages, and building the genuine connections that’ll make sponsors bite. You can save money while bringing in attendees (and special guests!)

2023 195

2023 Sponsorships Insurance Event Apps 195

PCMA Convene

APRIL 28, 2020

You are seeing the focus on virtual, and also seeing meeting planners having to create an “insurance policy” for their associations by potentially producing digital and live meetings simultaneously. As for pricing sponsorships: This appears to be the Wild, Wild West right now. Easier said than done?

Sponsorships 123

Sponsorships Contracts Trade Shows Meeting Planning 123

Eventmobi

MAY 17, 2023

This could mean earning a certain amount of revenue, getting 20 attendees per a certain amount of marketing dollars, or any other metric that brings you closer to your annual goals. And that’s where knowing how to measure event sponsorship ROI is crucial. What is a good ROI for an event? So you want them coming back.

Sponsorships 195

Sponsorships Social Media Financial Event Apps 195

Smart Meetings

SEPTEMBER 23, 2021

The fact is your event deserves to be successful despite all the uncertainties in the market. All-in-one platforms are like an insurance policy on your event. Ensure the show will go on, even if market conditions change on short notice. Get deeper customer insights to improve marketing and event outcomes. In Summary.

Speakers 246

Speakers Travel Technology Insurance 246

Eventmobi

NOVEMBER 2, 2023

We’ll cover everything from budgeting and marketing to finding sponsors and speakers to reporting and analytics. Marketing plan Your marketing plan outlines how you’ll reach and persuade your audience to attend your conference. Examples include advertising, management fees, registration, sponsorship, etc.

Conference 195

Conference Sponsorships Speakers Advertising 195

Planning Pod

APRIL 12, 2020

As former marketing boss once told me, “If your product claims to be everything to everybody, then it’s really nothing to nobody.”. Attendee needs, preferences and aspirations Attendee problems, concerns and pain points Ethnographic details (buying motivations and habits; marketing data) Geographic details.

Food and Beverage 206

Food and Beverage Social Media Insurance Entertainment 206

Eventsforce

JANUARY 21, 2021

. #7 Covid-19 and Event Insurance – What You Need to Know. Many are also having to deal with the financial consequences of cancelling and rescheduling events – which adds another level of burden especially when it comes to dealing with insurance cover. Read more. #8 8 Nine Most Commons Mistakes with Virtual Events. Read more. #10

Insurance 130

Insurance 2020 2021 Tech 130

Stova

JUNE 1, 2023

Insurance Business Success Story "My events team as well as other teams that manage our events across the business are all really impressed and excited about the Stova system." Staff also use the marketing tool to send out personalized and informative invitations to delegates.

Insurance 40

Insurance Financial Travel Sponsorships 40

Stova

JUNE 1, 2023

Insurance Business Success Story "My events team as well as other teams that manage our events across the business are all really impressed and excited about the Stova system." Staff also use the marketing tool to send out personalized and informative invitations to delegates.

Insurance 40

Insurance Financial Travel Sponsorships 40

Eventinterface

AUGUST 1, 2017

Planners now need to be marketers, product managers, negotiation and contract specialists, security experts, digital media and technical whizzes. Sponsorship and increasing event revenue in the age of technology. Most events require sponsorship support to be produced. Event marketing for all generations. WORKSHOP 1.

Event Planning 100

Event Planning Sponsorships Meetings Insurance 100

Eventtia

JUNE 2, 2023

An event, as we know, can involve many different moving parts, so by planning early, you’ll get more options for different elements of the event: venue options, speakers/talents options, sponsorship options, marketing options, and so on. The more options you have, the higher the chance you’ll be able to pull it off, period.

Sponsorships 91

Sponsorships Insurance Social Media Food and Beverage 91

Socio Events

NOVEMBER 9, 2022

Whether it’s marketing to attendees and driving registration or establishing a budget and securing a venue, event planners need to navigate a host of responsibilities—each one as important as the last. Before moving forward, it’s best to have a complete budget you can use to estimate potential ROI from ticket sales and sponsorships.

Event Planning 96

Event Planning 2023 Sponsorships Insurance 96

SmartMeetings

APRIL 3, 2020

Meetings in the financial and insurance sector require outside-the-box thinking. The economy was humming along before the coronavirus hit, but even then the majority of meeting planners in the financial and insurance industries were keeping their budgets in neutral. Financial and insurance meetings in the U.S. Content Matters.

Financial 95

Financial Insurance Meetings Food and Beverage 95

Event Marketer

FEBRUARY 13, 2024

Navy blue signage around the lounge thanked the military members for their service and promoted USAA’s “all-pro lineup” of insurance and banking products. The post Our Report from Super Bowl LVIII: Brands Hit the Jackpot with Experiential appeared first on Event Marketer. Downs broke down scenes from the series.

Food and Beverage 325

Food and Beverage Sports Hotels Apparel 325

Event Leadership Institute

MAY 26, 2021

Jennifer Savica, vice president and head of corporate events at New York Life Insurance Company, will share how her team thrived during the pandemic and how in-house teams can pivot to stay relevant in uncertain times. Creative OmniChannel Sponsorship Solutions that Deliver Value. Destination Management and Kapow! Events Management.

Trade Shows 98

Trade Shows Sponsorships Speakers Corporate Events 98

PCMA Convene

MARCH 21, 2018

Each year, along with the numbers we collect for the annual Meetings Market Survey , we ask respondents open-ended questions, including this one: What’s on your wish list? . A more streamlined marketing campaign. To exceed my budget goals in revenue and sponsorship. Increase sponsorship and attendance.

Sponsorships 32

Sponsorships Insurance Contracts 2019 32

PCMA Convene

DECEMBER 3, 2018

To get a sense of what to expect in the new year, I caught up with David Haas, director of digital marketing services at Freeman. Retail brands, insurance companies, and banks have been using chatbots for years,” Haas said. Events like Marketing Nation Summit are turning up the volume on their voices.

2019 104

2019 Event Tech Tech Insurance 104

Event Industry News

SEPTEMBER 11, 2020

Steered by co-founder Peter Deitz (pictured) and team, the company has already shaken up the worn corporate gifts market with a sustainable alternative. We are unique in building the market for non-material presents.”. Using Unwrapit to shape a sponsorship package is like taking out an insurance plan for these uncertain times.

Sponsorships 64

Sponsorships Insurance Social Media 2021 64

SmartMeetings

NOVEMBER 20, 2019

A webinar by Skyline Exhibits aimed to answer that, hosted by Sofia Troutman, senior digital marketing and product innovation manager, and Jon Althoff, senior director of global marketing. Make sure you know who you’re inviting and/or marketing to. Sponsorship. More : 8 Essentials for a Killer Sponsorship Strategy.

Social Media 68

Social Media Sponsorships Speakers Contracts 68

Eventtia

APRIL 1, 2022

While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. Key Challenges to Planning and Marketing a Hybrid Event. What is a Hybrid Event?

Event Marketing 62

Event Marketing Marketing 2022 Social Media 62

PCMA Convene

MARCH 7, 2017

In addition to data about quantifiable things like the size, frequency, costs, and types of meetings, our Annual Meetings Market Survey also captures a wealth of data in the form of comments in response to a series of open-ended questions. We have also increased the cost of our sponsorships and added new a la carte options. •

Food and Beverage 67

Food and Beverage 2017 Risk Management Insurance 67

Hubilo Blog

MARCH 7, 2022

Key services offered: Start Up Services Meeting & Event Planning Technical Solutions Membership Services Operations Management Compliance & Certification Marketing & Planning Financial Management & Administration PR and Social Media Association Transition. They are known for offering exceptional world-class customer service.

Management 98

Management Financial Government Consulting 98

Planning Pod

AUGUST 16, 2022

You may want to understand the level of expertise your attendees already have on the subject and what they hope to learn from the event to help tailor your presentation or curriculum, as well as contact information to send them event updates, training documents, webinar links or event location, and optional marketing follow-ups.

Food and Beverage 103

Food and Beverage Insurance Apparel Trade Shows 103

Event Industry News

FEBRUARY 7, 2022

You’ll be supported by the Growth Director and marketing team to develop lead generation campaigns, build awareness in the sector and produce related content for industry press. Conducting remote and on-site customer meetings to include initial pitch presentations and demos with marketing qualified leads. Delivering on revenue targets.

Management 72

Management Insurance Trade Shows Sponsorships 72

Eventtia

OCTOBER 20, 2022

Dates Attendees Location/venue Target audience Unique Value Proposition (UVP) Marketing plan Event agenda (schedule) Revenue model Team roles and responsibilities Develop an event budget. Equipment rental and related costs Licences and permits Insurance costs Establish your event team. Securing event sponsorships.

Event Planning 62

Event Planning Sponsorships Food and Beverage Social Media 62

Event Leadership Institute

DECEMBER 3, 2020

For the past 31 years, KPMG has hosted its Annual Insurance Industry Conference in New York. Attendees rely on the KPMG-sponsored event for insights into issues affecting the insurance industry, regulation updates, market trends, and growth strategies. Attendees could visit, explore the vendor’s resource library, or chat. “We

Insurance 83

Insurance Speakers Contracts Conference 83

Eventtia

APRIL 18, 2022

Whether you can serve alcohol, accessibility concerns, whether you’ll need to get additional insurance, can you bring your own catering, etc. Marketing and promotion tools. Marketing coordinator. Creating a marketing plan and responsible for all things related to promoting the event. Marketing plan.

Social Media 62

Social Media Sponsorships Speakers Contracts 62

Event Industry News

FEBRUARY 4, 2022

We are looking for people full of commercial and creative marketing ideas. Conducting remote and on-site customer meetings to include initial pitch presentations and demos with marketing qualified leads. Creating weekly/monthly forecasts on revenue/target management and end of month reports on revenue and market performance.

Insurance 59

Insurance Trade Shows Sponsorships Management 59

Maritz Global Events

NOVEMBER 4, 2019

While sponsorships have been prevalent for a long time, there are other ways to generate more revenue, including digital and print options that might surprise you. Research Finds Sponsorships are Still Relevant. Also, 83 percent of exhibitors have purchased at least one sponsorship in the last two years. Commit to Sponsorships.

Sponsorships 45

Sponsorships Trade Shows 2006 2012 45

Eventtia

MAY 11, 2022

Despite the name, event planning doesn’t stop at the planning phase of the event but rather encompasses all phases of the event cycle, including securing event sponsors, venue rental, marketing/promotion, building brand awareness, and post-event evaluation, among others. Nowadays, there are a wide variety of events we can plan and host.

Social Media 62

Social Media Insurance Event Planning Speakers 62

Guidebook

MAY 16, 2023

This includes details most people never consider, such as recruiting speakers for the event and marketing the event. Before we get to event management, let’s back up a little and focus on event marketing. After all, it’s the marketing that gets people to the event. With so much going on, how can you keep up with everything?

Event Planning 78

Event Planning Social Media Airlines Contracts 78

Planning Pod

AUGUST 16, 2022

You may want to understand the level of expertise your attendees already have on the subject and what they hope to learn from the event to help tailor your presentation or curriculum, as well as contact information to send them event updates, training documents, webinar links or event location, and optional marketing follow-ups.

Food and Beverage 78

Food and Beverage Insurance Apparel Trade Shows 78