Remove Insurance Remove Sponsorships Remove Trade Shows
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Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

Do you need to find new monetary sources for conferences, conventions and trade shows? While sponsorships have been prevalent for a long time, further information about the popularity of digital and print options might surprise you. Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19.

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EMS 2024: 12 Top Takeaways from the 22nd Annual Experiential Marketing Summit

Event Marketer

Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy. If I need to be the mom that runs out at 5 on the dot, then so be it. Carve time for ideation. Think long-term.”

2024 317
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Three Professors Weigh in on How Experiential Marketing Degree Programs are Taking Shape

Event Marketer

While Baringer went to school for sports marketing, intending to work for a professional team, he didn’t expect a health insurance company to be his way into the world of sports partnerships and events. Graduates can go on to work on themed experiences presented in trade shows, pop-ups, attractions, retail, dining, museums and virtual worlds.

Marketing 246
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In Person Events: How to Plan for Success in 2023

Eventmobi

Trade shows are primarily home to product demos. Secure sponsors Securing sponsorships requires some thoughtful pre-planning. This process looks like creating a targeted sponsorship proposal, offering multiple sponsorship packages, and building the genuine connections that’ll make sponsors bite.

2023 195
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Solving for Pricing, Sponsorships, and Skills Challenges When Going Digital

PCMA Convene

You are seeing the focus on virtual, and also seeing meeting planners having to create an “insurance policy” for their associations by potentially producing digital and live meetings simultaneously. As for pricing sponsorships: This appears to be the Wild, Wild West right now. Easier said than done?

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36 Ways to Bolster Your Covid Contingency Plan

Smart Meetings

All-in-one platforms are like an insurance policy on your event. Ensure the show will go on, even if market conditions change on short notice. Create sponsorship packages combining live trade show booths with digital opportunities that drive ongoing awareness, leads and sales. What can you learn from event data?

Speakers 246
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Session Preview: Everything You’ll Learn at ELI’s Business, Design & Strategy Summit

Event Leadership Institute

Jennifer Savica, vice president and head of corporate events at New York Life Insurance Company, will share how her team thrived during the pandemic and how in-house teams can pivot to stay relevant in uncertain times. Creative OmniChannel Sponsorship Solutions that Deliver Value. The Future of Trade Shows.