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B-to-B Dream Team 2025: Meet Valerie Strehle

Event Marketer

She recognized a significant gap in resources dedicated to managing large-scale events at Workiva, and in response, she proposedand led the formation ofa dedicated global events team focused exclusively on managing events with budgets of $1 million or more. Weve got a code name just for Strehle: CID or Consider it Done.

2025 276
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The Smart Meetings Incentive Experience Modeled Positive Behavior

Smart Meetings

Smart Meetings made history by convening top meeting professionals in an iconic location fresh off an almost $200 million renovation to experience the best motivational practices employed today. of historic and modern conference center space offered something for attendees and their guests while they were meeting.

Meetings 231
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Master Event Planning with a Workback Schedule Template

Attendease

With countless moving parts, deadlines, and stakeholders to manage, where do you even begin? Benefits of Using an Event Workback Schedule Using a workback schedule transforms your event planning in 3 key areas: time management, team coordination, and risk control. Break large projects into smaller, more manageable tasks.

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Best of 2024: Event Safety and Security

Smart Meetings

At a private event in Las Vegas, a group of researchers found a hacking technique called Unsaflok, allowing hackers to open several models of Saflok RFID-based keycards, putting meeting planners and their attendees potentially at risk. Introducing an A-list speaker to said event ups the risk ante a little.

2024 246
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Holograms Beam into Events

Smart Meetings

Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events.

Speakers 246
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The Category 5 Pivot: How One Event Company Beat Helene and Milton

Smart Meetings

When you earn CEUs for mastering risk management and mitigation for events, they don’t teach this. More than 40 speakers and industry leaders were also expected to attend. Still, many attendees, exhibitors and speakers were still on site. Back-to-back hurricanes? Are you serious? What lessons does Cole draw from the experience?

Travel 244
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3 Extreme Accessibility Experts Share Their Accommodation Mandates

Smart Meetings

Designing accessible events topped almost all meetings industry event agendas in 2024, but few planners understand what is required to make everyone feel welcome even as equal access moves from the desired to the required column in their job descriptions. DeWitt also managed her own congenital disability and then married into the military. “I