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Fast Forward15: Mentoring Awards

Prestige Events Magazine

With many students struggling to transition from education to industry employment, this challenge will offer the project management, creativity and networking skills for todays talent and event profs of the future. For enquiries on sponsorship, please contact current mentees Ivanira Morgado and Joanna Crosby: hello@fastforward15.co.uk.

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How to Use Social Media to Improve Your 2019 Events

Smart Meetings

Will 2019 be the year you leverage social media to make your events safer, more compelling and downright fun? A new survey shows that planners are missing opportunities to connect, sell sponsorships and build community. Here are the internet and social media trends planners need to know for 2019. Risk Management.

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Inside AARP’s Rolling Stones Tour Sponsorship: ‘Lightning in a Bottle’

Event Marketer

Among “cheeky” headlines on the sponsorship: “Mick Jagger Hints He May be Ready to Embrace Old Age by Letting America’s Biggest Organization for the Elderly Sponsor the Rolling Stones’ Upcoming Tour” ( The Daily Mail ) and “The Rolling Stones’ Boomer Superfans Crashed AARP’s Website.” ( The Philadelphia Inquirer ).

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IAEE Expo! Expo! Put on a Show for Show Organizers in LA

Smart Meetings

An empowering takeaway from MarComm Strategist Sherron Washington is that when it comes to social media, sometimes less is more. Read More: IAEE Womens Leadership Forum Created a Safe Space A marketing strategies track shared real-world stories about brand management, attendee acquisition and sponsorship sales.

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The Brief: Cash Showers and ‘F*d Up’ Sponsorships

Event Marketer

Attendees are invited to walk through the social media-friendly spaces to take curated photo ops, while also getting a chance to literally be showered in cash at random times throughout the day. (If If you’re looking for a sign that it’s time to reenact your favorite rap music video, this is it.)

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Pickleball Sponsorship: Four Tips for Engaging ‘Picklers’

Event Marketer

The appeal is evident: “Picklers” represent a broad demographic for brands to connect with, and as more dollars are being poured into the sport every day, it’s likely that sponsorship—and engagement—opportunities will only get better from here. People want to be part of the action,” says Makena Berchem, brand manager-partnerships at Carvana.

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How adidas Leveraged its Men’s World Cup Sponsorship to Spotlight Female Athletes

Event Marketer

At the end of the competition’s knockout stages, however, adidas wiped the portraits clean and invited fans on social media to predict which soccer legends they would portray next. What’s more, adidas is in the process of adjusting its sponsorship contracts to ensure men’s and women’s teams are compensated equally by the brand.