Event Marketer

APRIL 17, 2024

John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. We’ve been evolving the Miami Open [activations] over the years,” says John Lynch, trade marketing manager at Lacoste North America. Agency: Factory 360.

Sponsorships 305

Sponsorships Apparel Retail Fashion 305

Velvet Chainsaw

DECEMBER 11, 2019

If your conference is like most, sponsorship revenue is underperforming. If your conference revenue business model falls short on one or both of these benchmarks, your sponsorship strategy is in need of a turnaround. For your sponsorship menu, approach the categories in terms of how they align with your sponsor’s marketing objectives.

Sponsorships 273

Sponsorships Advertising Transportation Education 273

Velvet Chainsaw

SEPTEMBER 22, 2017

The most effective sponsorships are all about the attendee — the fan, the sponsor’s target market. If they don’t win over the attendee, the sponsorship may not be sustainable. The same could be said for the naming of your sponsorship levels. A Different Approach to Naming Sponsorship Levels. Dare to be different!

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Sponsorships Advertising 2017 Conference 278

Event Marketer

FEBRUARY 14, 2022

“The key word is flexible, and making sure that you don’t forget about the people who were going to be in person and helping amplify their experience when it has to be at home,” says Meliza Humphrey, senior brand marketing manager at Acura. “I We wanted to bring our own story to Sundance,” Humphrey says.

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Attendease

NOVEMBER 1, 2019

Luckily, sponsors are here to make event costs easier to manage and to help generate significant revenue for your event. This is why event sponsorship packages are crucial because they help you get more sponsors. In your event sponsorship package, you want to include the following information: Expected attendance.

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Sponsorships Event Apps Events Speakers 257

Event Marketer

SEPTEMBER 12, 2024

Among “cheeky” headlines on the sponsorship: “Mick Jagger Hints He May be Ready to Embrace Old Age by Letting America’s Biggest Organization for the Elderly Sponsor the Rolling Stones’ Upcoming Tour” ( The Daily Mail ) and “The Rolling Stones’ Boomer Superfans Crashed AARP’s Website.” ( The Philadelphia Inquirer ).

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Sponsorships Negotiating Social Media Travel 282

Event Marketer

DECEMBER 11, 2023

The program encompassed sponsorships of more than 50 college football teams, and on-site activations that spanned performances by top djs, photo moments, interactive games and a whole lot of cold ones. Another Bud Light sponsorship that made headlines was the “World’s Largest Tailgate” hosted in partnership with the Kansas City Chiefs.

Sports 299

Sports Sponsorships Wireless 2023 299

Event Marketer

APRIL 11, 2022

More Sports Sponsorship Tactics: Capitalizing on Golf’s Growth, Tito’s Handmade Vodka Debuts a PGA Tour Lounge. As a heritage sponsor, we’ve always tried to find ways to make sure there’s mutual value,” says Ryan Keen, senior marketing manager at the Coca-Cola Company. million people. “As RODEOHOUSTON ?

Sponsorships 353

Sponsorships Apparel Sustainability Sports 353

EventMB

APRIL 14, 2020

Sponsorships are a crucial part of monetizing virtual events — here's how to do it. The post 18 Virtual Event Sponsorship Ideas by Victoria Copans appeared first on [link]. Mastering the art of virtual events is more important than ever, with COVID-19 throwing a wrench in live events and travel plans around the world.

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Sponsorships Travel Events Event Management 247

Event Marketer

APRIL 10, 2023

The appeal is evident: “Picklers” represent a broad demographic for brands to connect with, and as more dollars are being poured into the sport every day, it’s likely that sponsorship—and engagement—opportunities will only get better from here. People want to be part of the action,” says Makena Berchem, brand manager-partnerships at Carvana.

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Sponsorships Sports Social Media Marketing 246

Event Marketer

MARCH 25, 2024

Fun fact: Women were at the helm of the tour, including creative direction, executive production and project management, and an all-female production crew was specifically hired to bring the bus tour to life at each stop. And at various craft stations outside of the bus, fans can personalize their exclusive merch.

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Sponsorships Insurance Sports Banking 289

Event Marketer

OCTOBER 2, 2023

Bria Washington, Manager-Sports Marketing, Coca-Cola During the two-day activation, Coke distributed 8,100 samples of products from across its portfolio. I didn’t want it to just be a solo JLab activation within a Coke footprint,” says Bria Washington, manager-sports marketing at Coca-Cola. “It Coca-Cola and the U.S.

Sports 328

Sports Sponsorships Retail 2023 328

Event Marketer

APRIL 3, 2023

We care about competition and performance and being advanced, but it’s also about the daily athlete,” says Félix Bedolla, brand communications manager at adidas MENA. “In What’s more, adidas is in the process of adjusting its sponsorship contracts to ensure men’s and women’s teams are compensated equally by the brand.

Sponsorships 264

Sponsorships Sports Social Media Contracts 264

Event Marketer

APRIL 10, 2023

Consumers’ interest in the sport is booming—and that translates to big-time sponsorship opportunities for brands who take the time to understand who the fans are and how to speak to them authentically. So we tapped two brands that jumped on sponsorships early to find out what they’ve learned.

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Sponsorships Sports 2023 2021 246

SpotMe Blog

SEPTEMBER 23, 2021

Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . What Are Event Sponsorships? Event sponsorship is when an organization agrees to cover part of the cost of an event in exchange for promotional benefits. In-kind sponsorship. Why Do Sponsorships Matter?

Sponsorships 242

Sponsorships 2021 Food and Beverage Marketing 242

Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

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Sports Sponsorships 2023 Social Media 246

Attendease

JANUARY 16, 2024

Luckily, sponsors are here to make event costs easier to manage and to help generate significant revenue for your event. This is why event sponsorship packages are crucial because they help you get more sponsors. This is where sponsorship tiers come into play.

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Sponsorships Event Apps Events Speakers 195

Eventmobi

MAY 27, 2022

Sponsorship brings revenue opportunities to associations worldwide, but navigating today’s challenges around successful events is complicated. Read on to explore the secrets of sponsorships that resonate — and the upsides of putting people before programming. Sponsorship should be a positive experience for all individuals involved.

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Velvet Chainsaw

DECEMBER 12, 2019

Sponsorship is the most powerful form of marketing. Recently I’ve received invitations to attend webinars and download industry research reports and articles all aimed to help conference and show organizers grow sponsorship revenue. Some of the more innovative sponsorships will align with the passion or values of the attendees.

Sponsorships 195

Sponsorships Food and Beverage Advertising Contracts 195

Eventmobi

MAY 17, 2023

Learn about sponsorship levels, why they work, and how to create them for your event. Detailed sponsorship level examples included! Securing the right sponsors can make or break your event—and the right sponsorship levels can exponentially raise your chances of success! What Are Sponsorship Levels? Let’s dive in.

Sponsorships 195

Sponsorships 2023 Social Media Contracts 195

Attendease

OCTOBER 19, 2021

We recently spoke to Lindsay Martin-Bilbrey, CEO at Nifty Method , about the concept of all-in-one event management software, why this concept is flawed, and what approach can tech providers and event planners take. The event management platform is really just one of the things in the grand scheme of planning the actual event.

Event Management 356

Event Management Management Food and Beverage Tech 356

Eventmobi

MAY 23, 2024

To ensure your conference is a smashing success, invest in conference management. Common Conference Types Why is Conference Management Important? Conference Management Types The Conference Management Process How to Select the Right Conference Management Software What Is a Conference? It’s up to you.

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Conference Management Speakers Event Apps 289

Smart Meetings

DECEMBER 26, 2024

Read More: IAEE Womens Leadership Forum Created a Safe Space A marketing strategies track shared real-world stories about brand management, attendee acquisition and sponsorship sales. Chin-Hsun Tsai, associate professor and event management program director at Iowa State University. Poultry & Egg Association.

Trade Shows 245

Trade Shows 2024 Education 2025 245

Attendease

FEBRUARY 15, 2024

Event sponsorship can make or break the success of a corporate event. Understanding Sponsorship Objectives The first step is understanding potential sponsors’ goals and expectations. Demonstrate how their sponsorship will provide ROI and help them achieve their desired outcomes. Outline sponsorship benefits.

Sponsorships 195

Sponsorships Social Media Events Corporate Events 195

Eventmobi

JULY 5, 2023

Ever need help generating event sponsorship ideas? So let’s explore 66 creative event sponsorship ideas that will help you secure sponsorships for events of all kinds. And if you’ve got quite a few sponsorships under your belt, you might find something new to consider! Create sponsorship levels Got your offerings ready?

Sponsorships 195

Sponsorships Social Media Trade Shows Food and Beverage 195

Attendease

SEPTEMBER 18, 2024

No matter how you slice it, managing multiple events requires planning superpowers. So whether you’re new to managing events or you’re looking to streamline your planning process, EventUp Planner has the tools and resources you need to flawlessly execute your entire events calendar— while avoiding conflicts and without compromising quality.

Management 195

Management Sponsorships Event Management Events 195

Event Marketer

OCTOBER 30, 2024

Sponsorship-wise, attendees could grab the mic in karaoke sessions sponsored by Minus 196 and try their hand at Mahjong with influencer group Mahjong Mistress, sponsored by Suntory. The event also featured entertainment from 75 performers, spanning djs, musicians, martial arts experts and traditional dance performances.

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Marketing Entertainment 2024 Sponsorships 289

Eventbrite UK

MARCH 31, 2022

Approaching an event sponsor or making an existing sponsorship more effective is easier than you think. The post Event Sponsorship Tips, Guides, and Resources appeared first on Eventbrite UK. Sponsors want access to their target customers – aka your attendees.

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Sponsorships Events Event Management Management 147

Event Marketer

MARCH 28, 2024

Cyndie Wang, VP-Global Sponsorships and Brand Experience, Hewlett Packard Enterprise (HPE) No two days are ever the same for Cyndie Wang. But Wang’s closest partners through all of the events and projects on her plate are the people on her own team—one she’s built up since her start with HPE in 2015.

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2015 Sponsorships Sports Entertainment 320

Picatic by Eventbrite

FEBRUARY 17, 2023

We sat down with Matt Tuffuor, Global Community Marketing Manager at Eventbrite and co-founder of Toasted Life, and Emily Kessler, Partner and […]

Sponsorships 195

Sponsorships Marketing Events Management 195

Event Marketer

NOVEMBER 30, 2022

What we try to do across all media is look at how do we take owned, earned, paid, and then things like our sponsorships, put that all together and say, where do we want to be? Not even reflective of this time, our team has always been cognizant of getting the most ROI out of any partnership or sponsorship or event we have.

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2023 Sponsorships 2024 2019 325

Velvet Chainsaw

SEPTEMBER 23, 2021

She has over 20 years of experience in management, planning and execution of impactful meetings, events and tradeshows. Davis is the Director, Exhibits & Sponsorships for the Society for Human Resource Management (SHRM) and leads the sales, client experience, and operations for all SHRM events.

Trade Shows 370

Trade Shows 2016 Sponsorships 2021 370

Smart Meetings

FEBRUARY 27, 2023

While sponsorships have been prevalent for a long time, further information about the popularity of digital and print options might surprise you. Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19. Provide exclusive or a finite number of sponsorship opportunities. Optimize each for SEO.

Conference 279

Conference Sponsorships Trade Shows Insurance 279

Attendease

MARCH 5, 2024

360MatchPro’s guide to corporate sponsorships recommends adding information about reasons to support your event, sponsorship levels, and the benefits of each sponsorship tier. Sponsorship benefits often include event naming rights, inclusion in marketing materials, and social media shoutouts before, during, and after the event.

Healthcare 393

Healthcare Social Media Sponsorships Hospitality 393

Event Marketer

FEBRUARY 14, 2025

SiriusXM subscribers and Pandora listeners were treated to several sponsorship activations and lounge experiences. Photo credit: Cheryl Gerber/AP Content Services for TUMS SIRIUSXM AND PANDORA Country singer Chris Stapleton headlined SiriusXM and Pandoras exclusive concert on Feb. 6, but that wasnt all that went down at The Fillmore.

Sports 239

Sports Apparel Sponsorships Hospitality 239

Eventbrite UK

MARCH 10, 2022

The post Sponsorship Measurement: How to Evaluate Your Event’s Success appeared first on Eventbrite UK. Finding a good sponsor can give you extra financial security, extend your reach, and boost the experience of your in-person and virtual audience. But like any good relationship, it needs to benefit both parties.

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Sponsorships Financial Events Management 148

Attendease

FEBRUARY 29, 2024

Your event team will likely include the following roles: Event Manager. They’ll create a timeline for your planning and managing the event budget. The digital engagement coordinator will send live polls, conduct Q&As, and manage the chat room during your event. Marketing and Communications Manager. IT Specialist.

Social Media 381

Social Media Sustainability Sponsorships Management 381