PCMA Convene

MARCH 25, 2019

As a result, medical meetings are finding other ways to demonstrate their value to current and prospective exhibitors. From beacon-collected data to lead scanners to third-party evaluations, here’s how two medical meetings are tackling the exhibitor ROI challenge. That’s a difficult thing to put an ROI on.”.

Medical Meetings 89

Medical Meetings Meetings Education Consulting 89

PCMA Convene

JANUARY 2, 2018

. & YOU, an international digital health congress focused on bringing patients and patient perspectives into medical meetings. You don’t have to go to a live conference anymore to get CME [continuing medical education], which has been the principal reason to come to many medical meetings.

Medical Meetings 72

Medical Meetings Trade Shows Healthcare Conference 72

PCMA Convene

MAY 1, 2018

Glatts led a group of more than two-dozen business-event strategists through a months-long exercise in applying design-thinking processes to medical meetings, and he and three of the exercise participants talked about their experience on a panel at PCMA’s Convening Leaders 2018 in Nashville. “We It inspires a notion of possibility.”

Tourism 75

Tourism Travel Sustainability Conference 75