Remove Marketing Remove Meeting Design Remove Speakers
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Make the meeting bigger!

Conferences that Work

The event industry unduly focuses on large meetings. Our trade magazines mainly report on big events, the ones with big-name speakers and eye candy razzle-dazzle. Some respond by increasing their event marketing. For too long, we’ve equated a meeting’s “success” with its size. What to do?

Meetings 367
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Something is rotten in the state of meeting industry education

Conferences that Work

Also solicited/accepted are keynote/motivational speakers who get paid large fees and provide exciting presentations with, in my experience, little or no content of long-term value to the meeting attendees. In my case, the demand for the meeting design and facilitation services I provide has been exploding. (In

Education 196
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Don’t keep me a secret!

Conferences that Work

” “Substance, not celebrity… celebrity speakers will not boost registrations. So, if you’re one of the thousands of people who have purchased my books or the hundreds of clients who have benefited from my meeting design and facilitation services, please don’t keep me a secret! © Freeman 2024.

2024 240
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Why Your Conference Should be Target-Audience Obsessed

Velvet Chainsaw

Peter Fader , professor of marketing at Wharton, and author of Customer Centricity: Focus on the Right Customers for Strategic Advantage , highlights customer lifetime value as a strategic lens for identifying your best customers. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences.

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The Five Best Online Training Courses for Online Events

Gallus Events

As one of my speakers said during my last online event: “to get to the next level you will have to pay at the next level” Everyone is heading online……… So here they are: The five best online training courses for online events. The meeting design institute have been pioneering hybrid events for as long as I have.

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Review of online social platform Rally

Conferences that Work

The speaker icon next to the “All Tables” caption allows you to choose the “background chatter volume” Like an in-person social, you can set this so you can hear some of the conversation at other tables. However, I’m not Rally’s target market! Conclusions.

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EMS 2023: Engagement and Data-Driven Strategies Lead the Conversations in Vegas

Event Marketer

More than 1,000 members of the event marketing community convened at Caesars Palace Las Vegas for the 21 st annual Experiential Marketing Summit, May 9-11.

2023 130