Marketing Meetings Sponsorships 
Event Marketer
DECEMBER 23, 2024
Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept. Agency: Inspira Marketing THE TAILGATE TOUR The Tailgate Tour is billed as the largest and longest running fan experience in college sports. Agency: NFuse 360 Marketing J.C.A. Read the full case study here.
Event Marketer
OCTOBER 30, 2024
Night markets originated in China over 1,000 years ago, but they’re far from ancient history. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. The open-air evening bazaars have been cropping up across the U.S. Here’s a look at the hot property in action.
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Velvet Chainsaw
JUNE 15, 2022
For some of the major annual meetings we’re tracking, sponsorship revenue has been a bright spot when compared to exhibit revenue performance. The textbook outcome of a successful sponsorship is improved attitudes and behavior for that brand. Pricing methodologies for sponsorship vary greatly. Five Guiding Principles.
Event Marketer
JANUARY 3, 2025
Verizon is launching a nationwide FanFest that will offer free celebrations on Super Bowl Sunday at stadiums and venues across all 30 NFL markets. Verizon customers can score tickets to FanFest on a first-come, first-served basis on a microsite and bring a select number of guests.
Attendease
FEBRUARY 4, 2020
Sponsorships are the lifeline that keeps the events industry sustainable. Over the last decade, event sponsorship has become the primary way in which events receive funding, products, and other services. Over the last decade, event sponsorship has become the primary way in which events receive funding, products, and other services.
Event Marketer
NOVEMBER 7, 2024
Our theme this year is Human x Machine,” said Kathryn Frankson, global director-marketing, Money20/20. A co-located charging station was also appreciated and provided a high touchpoint sponsorship opportunity. At Money20/20, attendees had an opportunity to have up to six 12-minute meetings that best met their goals.
Eventmobi
SEPTEMBER 29, 2022
Bruce Rosenthal, founder of the Partnership Professional Network, explains what you need to know now about structuring association sponsorship programs to win. Sponsors have expressed concerns like: “Recognition is probably the least important driver of sponsorship value.” “Our Download our Sponsorship Strategy Guide!
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