Event Marketer

FEBRUARY 20, 2024

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. Now, marketers are in the mix, too, taking over real estate on the promenade below the convention center where the meeting takes place. The key to sponsorship?

Sponsorships 105

Sponsorships 2024 2023 Sports 105

Eventmobi

AUGUST 5, 2022

The event provides over 600 marketers with professional development and education related to paid search and advertising, and networking opportunities with the biggest and brightest in the industry. Hanapin Marketing. Hanapin Marketing is a leading US-based advertising agency. How Hanapin Marketing Achieved Their Event Goals.

Marketing 195

Marketing Event Apps Advertising Speakers 195

GEVME

SEPTEMBER 5, 2018

What does event revenue refer to? This part of the revenue should cover venue costs, marketing, and equipment. Everything that comes on top of that can be covered through sponsorships and other sources of income. Marketers like to say, “Content is king, distribution is queen, and data is God.” came from registration.

Sponsorships 206

Sponsorships Events Government 2017 206

SpotMe Blog

SEPTEMBER 1, 2022

Artificial Intelligence (AI) refers to computer systems that simulate human intelligence. App is short for ‘application’, which refers to a software program developed for a specific purpose. Attendance tracking refers to the process of monitoring the journey attendees take before, during, and after events.

Event Planning 246

Event Planning B2C Event Apps Speakers 246

Eventsforce

MAY 22, 2019

Yet securing and managing sponsorships is one of the biggest challenges organisers have to face. Decide Why Your Event Needs Sponsorship. Whilst one of your objectives for sponsorship is likely to be to bring money in, you also need to consider other reasons why you would like sponsors. Decide on Different Types of Sponsorship.

Sponsorships 92

Sponsorships Events Negotiating Management 92

Eventmobi

JUNE 16, 2023

Non dues revenue refers to the income generated by organizations through sources other than membership fees. Stand out from your competitors with unique member benefits, innovative event activations, personalized experiences, and effective marketing strategies. You don’t have to rely on traditional marketing tactics anymore.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

Attendease

JUNE 19, 2024

This term refers to an employee’s emotional commitment to their organization—the more engaged they are, the more they care about their work and company. Document any processes relevant to their work and make those resources available so they can refer to them whenever required. Soliciting sponsors through your sponsorship team.

Sustainability 195

Sustainability Sponsorships Events Management 195

Attendease

JUNE 19, 2024

This term refers to an employee’s emotional commitment to their organization—the more engaged they are, the more they care about their work and company. Document any processes relevant to their work and make those resources available so they can refer to them whenever required. Soliciting sponsors through your sponsorship team.

Sustainability 195

Sustainability Sponsorships Events Management 195

SpotMe Blog

JULY 25, 2021

Marketing and sales events. You can leave the content up as long as you like, so busy attendees can access it at any point — and can even come back to it in the future for reference or for other marketing purposes. 5) Social Media Marketing World. Trade shows. Training seminars. Product launches and demonstrations.

Social Media 279

Social Media 2021 Trade Shows Marketing 279

Gallus Events

JANUARY 21, 2020

The 2019 Christmas market was held in Princes Street Gardens. There’s been a Christmas market in Princess Street Gardens for a few years, and the event has been getting bigger and bigger, seemingly adding more features every year. I have referred to this release throughout this article. The Edinburgh Christmas market.

Sustainability 360

Sustainability 2019 Tourism Marketing 360

Attendease

FEBRUARY 8, 2024

Integrate your event management and marketing tools with your CRM to ensure this data is visible across every system your association uses. Leverage these insights in future campaigns to create personalized marketing messages. Track event metrics such as total attendance and attendee feedback using your CRM.

Event Management 195

Event Management Technology Management Sponsorships 195

GEVME

JUNE 13, 2018

Create a conference marketing plan: Write content (emails, agenda lists, speakers’ bios, blog posts, etc.). Run marketing activities according to the schedule. Prepare and run post-event marketing activities. These can include onsite check-in, group registrations, automated email marketing, etc. Invest in paid ads.

Conference Planning 200

Conference Planning Conference Speakers Advertising 200

Attendease

JANUARY 11, 2024

After all, these enable businesses and professionals to interact with more people from different regions and easily market new products and services globally. It’s thus no surprise that the market for virtual events is valued at $78.53 This can help them review some points, take notes, or use the webinar for future reference.

Wireless 195

Wireless Sponsorships Management Events 195

SmartMeetings

SEPTEMBER 30, 2019

Cvent Sponsorship Manager Noel McWilliams and Fazefwd founder Meg Fasy have mastered the art of attracting partners who will support all or part of your agenda. Develop a Wholistic Sponsorship Strategy. Enhanced opportunities for sharing content increase the value of the sponsorship for all parties. Refer a Friend.

Sponsorships 61

Sponsorships Negotiating Consulting Venues 61

ePly

FEBRUARY 13, 2024

Event sponsorship levels represent the difference between a money-losing event and one with a positive ROI. Savvy event marketers take the time and try to build sponsorship packages that appeal to their prospects’ needs. They know that offering sponsorship tiers is essential in building sponsorship packets.

Sponsorships 62

Sponsorships Financial Marketing Speakers 62

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

B2B 147

B2B Event Marketing Marketing Social Media 147

Eventmobi

MARCH 22, 2019

Generates additional event revenue through digital sponsorship opportunities (e.g. CMO / VP of Marketing/Events. In this example, the focus is on incremental revenue coming from new sponsorship opportunities. Current Sponsorship Revenue. Sponsorship Revenue with an Event App. CMO / VP of Marketing / Events.

Event Apps 150

Event Apps Sponsorships Education Events 150

Eventmobi

MARCH 21, 2019

Generates additional event revenue through digital sponsorship opportunities (e.g. CMO / VP of Marketing/Events. In this example, the focus is on incremental revenue coming from new sponsorship opportunities. Current Sponsorship Revenue. Sponsorship Revenue with an Event App. CMO / VP of Marketing / Events.

Event Apps 30

Event Apps Sponsorships Education Events 30

Social Tables

JANUARY 27, 2021

Experiential Marketing Summit Date, location details TBA According to its website, the 2021 Experiential Marketing Summit is going to be a “virtual experience” in March and May 2021, followed by a live experience in October. Refer to our Privacy Policy or contact us at privacy@cvent.com for more details.

2021 193

2021 Event Planning Conference 2020 193

SpotMe Blog

AUGUST 25, 2022

Marketing events with various participant tiers. Marketing content that can be reused. Make sure your outline is as thorough as possible because you’ll be using it as your reference point throughout the entire planning process. How you will market your event . Digital marketing. What they’re best for. The pricing.

Event Planning 246

Event Planning Speakers Event Apps Venues 246

Socio Events

OCTOBER 7, 2022

Event sponsorship is often one of the most difficult aspects of being an event planner. Here’s the problem: 50% of event organizers agree that securing event sponsorships is their most significant challenge. What is event sponsorship? For more detailed information, check out our Ultimate Guide to Event Sponsorship in 2022.

Sponsorships 52

Sponsorships 2022 Financial Social Media 52

TicketBud

FEBRUARY 16, 2015

The quintessential affiliate marketing stock photo. This is referred to as Affiliate Marketing. This is referred to as Affiliate Marketing. The key to affiliate marketing success is through careful preparation and tracking. Types of Affiliate Marketing Channels. Your Sponsors. Your Attendees.

Marketing 60

Marketing Sponsorships Social Media Events 60

Socio Events

FEBRUARY 15, 2023

That said, there’s one class of event promotion that stands out among the rest: pre-event email marketing. Why, exactly, is email marketing effective? What is pre-event email marketing? In an ideal world, event marketers wouldn’t need to worry about promoting an event. Send them to a sponsorship landing page.

Marketing 97

Marketing Speakers Event Apps Events 97

Eventtia

NOVEMBER 7, 2022

An event proposal can have various different purposes: securing sponsorships, getting a client as an event planner, getting buy-ins from stakeholders and higher-ups, and so on. Obviously, an event proposal is also important in securing sponsorships, which is often a crucial part of funding any event.

Sponsorships 118

Sponsorships Events Event Planning Food and Beverage 118

Event Marketer

NOVEMBER 5, 2024

Photo credit: Mercedes-Benz USA AMERICAN EXPRESS American Express and Formula 1 recently announced a new multiyear sponsorship that expands Amex’s partnership across the F1 calendar as an Official Partner. The post Formula 1 US Grand Prix: Mercedes-Benz, Levi’s, Amex, Pacsun Activate in Austin appeared first on Event Marketer.

Apparel 126

Apparel 2009 2024 Sponsorships 126

GEVME

APRIL 18, 2021

By harnessing all these powerful tools such as social media, digital marketing, online events, artificial intelligence, UI, the Internet of things, we can create experiences that will bewilder the audience every single time. Many platforms allow you to record your event all year long for your audience to refer to it. Conclusion.

Social Media 156

Social Media Speakers Travel Trade Shows 156

GEVME

JANUARY 12, 2021

Prospective attendees will not know about your event unless it is marketed well. The recorded event thus can be kept for reference for a later date. Increased Sponsorship Value. When planning your online program, you must make sure that all your speakers are well prepared and are ready with engaging presentations. Conclusion.

Technology 207

Technology Trade Shows Travel 2020 207

PCMA Convene

FEBRUARY 28, 2018

When we invited event professionals to participate in this Annual Meetings Market Survey in November, the U.S. and those that travel to international markets. We are preparing for fewer European attendees as a result of new European regulations restricting the sponsorship of physicians to attend conferences in the U.S.

Marketing 78

Marketing Meetings 2016 2007 78

Endless Events

FEBRUARY 28, 2023

With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. 60% of business leaders and 80% of marketers believe that events are critical for success. Want to plan a superstar event that fulfills all of your marketing goals? Feed your event planning into your existing marketing calendar.

2023 121

2023 Food and Beverage Fashion Social Media 121

Endless Events

FEBRUARY 7, 2018

You can use tunnels in many ways such as an LED tunnel where you could play video footage that matches your theme, display sponsorship branding, and so much more. They also work as event promotion and marketing being spread across attendees social media channels. Event Sponsorship . Bonus Planning Tips.

Sponsorships 128

Sponsorships Tech 2015 Fashion 128

Event Marketer

OCTOBER 31, 2024

A secret tunnel connected through the half-pipe led to an ice-themed speakeasy, the 20 Degree Lounge presented by Cash App (a reference to the club’s 20-degree loft). Inside the Sure Thing Club: The post How Topgolf Teed up a Product Launch with an Engagement-rich ‘Nightclub’ appeared first on Event Marketer.

Food and Beverage 117

Food and Beverage Social Media Entertainment Tech 117

Eventmobi

SEPTEMBER 13, 2023

A positive relationship with your organization will inspire your members to refer their friends and colleagues. This organic connection is worth its weight in gold and can save you on big marketing costs. In fact, marketers report a 760% increase in email revenue alone from personalized and segmented campaigns.

Social Media 195

Social Media Event Apps Events Management 195

GEVME

JULY 21, 2021

Virtual events have become common, and almost all types of events that were referred to earlier as physical-only, are now being transformed into stunning online events. Sponsorship: Enabling ways and methods to shout out the sponsor brand. These typically include ticketing, email marketing, and follow-ups on event registrations.

Food and Beverage 156

Food and Beverage Trade Shows Events Social Media 156

GEVME

JULY 21, 2021

Virtual events have become common, and almost all types of events that were referred to earlier as physical-only, are now being transformed into stunning online events. Sponsorship: Enabling ways and methods to shout out the sponsor brand. These typically include ticketing, email marketing, and follow-ups on event registrations.

Food and Beverage 156

Food and Beverage Trade Shows Events Social Media 156

TicketBud

DECEMBER 5, 2023

It also reinforces marketing and branding initiatives geared toward creating cohesive messaging and consistent experiences for your audiences. This ensures better attendance and engagement from your audience and ample time for strategic marketing and promotion. Refer to your past year’s event analysis.

Marketing 110

Marketing Entertainment Negotiating Sponsorships 110

SmartMeetings

APRIL 13, 2021

A great resource to refer to is the Meeting and Event Design Accepted Practices Guide created by the APEX COVID-19 Business Recovery Task Force. If sponsorship dollars are an integral part of your event income, are your sponsors in a position to invest?

Contracts 130

Contracts Travel Trade Shows Sponsorships 130

GEVME

JULY 11, 2021

We need social media specialists, marketing specialists, writers, organizers, digital managers, and a wholesome excellent team to help us put all the bits together and deliver an experience for our audience to remember. Sponsorship: Virtual events provide a great sponsorship opportunity. Email marketer. AV Specialist.

Social Media 156

Social Media Speakers Tech Sponsorships 156