Planning Pod

JANUARY 23, 2017

So, with online event registration being such a critical resource, here’s an infographic featuring 33 best practices for optimizing your event registration forms, websites, practices and marketing efforts. 8 Create a hashtag for your event and use it in every social media post. #9

Social Media 118

Social Media 2014 Speakers Entertainment 118

Planning Pod

MAY 24, 2024

In today’s competitive market, event businesses like yours need every advantage to attract and convert leads. Imagine creating segments for leads who: Downloaded your white paper on specific event ideas (e.g., One powerful (and oft-misunderstood) tool at your disposal?

Consulting 88

Consulting Corporate Events Marketing Social Media 88

EventTechBrief

AUGUST 13, 2018

Thus, the most significant growth area for The Nexus and exhibition organizers is as a persistent, year-round resource, a type of industry search engine and marketing automation platform that is enriched by the exhibition, but not dependent on it. Show producers could also sell target-marketing services.

Trade Shows 153

Trade Shows Social Media Consulting Marketing 153

Hubilo Blog

DECEMBER 4, 2018

But do not worry, in this section, we’ll cover how to market your event app and get a 100% adoption rate. Before moving over to that, how about we examine what are the basic mix-ups that event organizers make while marketing their app. * Did you do sufficient marketing? “If Make it a multi-channel marketing effort.

Event Apps 74

Event Apps Marketing Social Media Tech 74

GatherHere

DECEMBER 17, 2018

Close to half the world’s population (more than 3 billion people, in fact) are active on some type of social media. So, it’s easy to see why businesses, particularly places that host private events, are using these online tools to amp up their marketing strategy and reach new audiences.

Social Media 35

Social Media Marketing Events Venues 35

Planning Pod

MAY 15, 2020

Or other less productive diversions presenting themselves (gaming, social media posting, etc). Prepare for success with great marketing. You need to continue to hammer home the value of your event (plus any updates, like new presenters) via consistent emails and social media posts right up to the morning of the event.

Entertainment 167

Entertainment Social Media Events Marketing 167

Social Tables

OCTOBER 6, 2018

As a demographic, they also: Value experiences over material goods Want to share those experiences usually via social media Have higher technological literacy Are 62% more likely to travel than their generation X counterparts As the average screen time per day increases, millennials place more value on face-to-face meetings.

Meetings 157

Meetings 2016 Trade Shows Social Media 157

Social Tables

OCTOBER 6, 2018

As a demographic, they also value experiences over material goods, want to share those experiences (usually via social media), have higher technological literacy, and are 62% more likely to travel then their generation X counterparts. .” For these reasons, millennials value networking over almost any other aspect of events.

Meetings 158

Meetings 2016 Trade Shows Social Media 158

MPG Event Marketing

DECEMBER 1, 2017

But just as important for event marketers is having quality content to help attract an audience in the first place. In this blog we will address some of the key ways event marketers can build an effective, content-led event marketing campaign that will help to publicise an event and get the bookings streaming in. Why is that?

Marketing 60

Marketing Social Media Speakers Banking 60

MPG Event Marketing

DECEMBER 1, 2017

But just as important for event marketers is having quality content to help attract an audience in the first place. In this blog we will address some of the key ways event marketers can build an effective, content-led event marketing campaign that will help to publicise an event and get the bookings streaming in. Why is that?

Marketing 60

Marketing Social Media Speakers Banking 60

Bizzabo

MAY 7, 2018

As many event organizers and event marketers can attest, Facebook can be a great way to promote an event, but it won’t just work for you by default. Organizers and marketers must learn how to promote an event on Facebook, before buzz can be generated and registrations can be increased. Since Facebook is used by over 1.7

Advertising 103

Advertising Social Media Marketing Event Marketing 103

Bizzabo

AUGUST 27, 2018

Learn how to increase your productivity and get more out of your events in this guide to event marketing automation. Ask any successful marketer how to promote a product or service effectively, and they’ll tell you that success starts with understanding your target audience. That’s where marketing automation comes in.

Event Marketing 65

Event Marketing Marketing 2018 Events 65

PCMA Convene

AUGUST 29, 2019

Social Media — What we’ve seen from working with those in their teens and early 20s is that they prefer different platforms. Since Snapchat and Instagram Stories are shared with only a select group of people and exist temporarily, that makes it much harder for marketers to see users’ online behavior and to target them.

Social Media 65

Social Media 2018 Event Apps Events 65

The Castle Group

OCTOBER 10, 2023

Building a marketing strategy is like putting together a 1000-piece jigsaw puzzle. As a career marketing professional, I prefer to use positive language. I make an exception when explaining integrated marketing, though. I think the best way to start is with what integrated marketing is not: siloed.

Marketing 52

Marketing Social Media Sponsorships Advertising 52

Eventory

JULY 12, 2018

You can also include data such as, for example, the purchasing behavior of a given group of participants (use statistic data, white papers published by companies that study customer behavior and so on). The social media coverage of the partner – how to measure goals related to the brand recognition after the event?

Trade Shows 113

Trade Shows Social Media Advertising Events 113

Management Events

AUGUST 5, 2024

In the hyper-competitive tech business realm, brand exposure is the oxygen that fuels success for B2B marketers. Veterans in the field understand that foundational strategies for content marketing only get you so far, but truly breaking through the digital chaos to establish a dominant presence requires advanced methods.

B2B 52

B2B Marketing Tech Social Media 52

PCMA Convene

MARCH 25, 2019

“More and more companies, especially in the healthcare arena, are trying to market through education.”. Event marketing company GES recently helped a medical convention create a direct link between its educational sessions and the show floor. The upgraded list allows exhibitors to send out pre-show marketing.

Medical Meetings 89

Medical Meetings Meetings Education Consulting 89

Eventory

NOVEMBER 12, 2018

Before you even start the event planning process you have to define your marketing goal that you want to complete with the event marketing. Using event marketing to achieve the marketing goal can be extremely effective. Use your insights, market research data, social media data, etc.

Event Planning 66

Event Planning Social Media Marketing Venues 66

SmartMeetings

MAY 10, 2021

According to a recent white paper by Ezra , the professional coaching app, months of working from home has resulted in psychological effects a lot of people simply weren’t prepared for. In your event marketing, tell people what you mean when you say the meeting will be “compliant.” Rx for a Mental Health Crisis. Square shot.

Venues 105

Venues Travel Airlines Meetings 105

Bizzabo

MAY 14, 2018

This month we spoke with Cathy McPhillips, VP of Marketing for Content Marketing Institute, about growing an annual conference, making data-driven decision, building an engaged community and more. She has been frequently named a Top Marketer and is dedicated to providing event attendees with an incredible experience.

Marketing 50

Marketing Conference Speakers Social Media 50

SpotMe Blog

OCTOBER 23, 2023

One of the easiest ways to conceptualize this is to think of it as a funnel: At the entrance of the funnel, you have your audience, which typically sits in your marketing platform – be it in Salesforce Marketing Cloud , Veeva CRM , or across the web and social media. In principle, this funnel is very straightforward.

Healthcare 130

Healthcare Events Marketing Education 130

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing? Therefore, it deserves to be marketed in its own unique way.

Event Marketing 40

Event Marketing Marketing 2023 Social Media 40

Ins'Tent

MAY 5, 2022

This information will give clarity to the organizer and help plan and market your online event. Also, it’s important to plan a different marketing strategy for both audiences, this may include exclusive sessions for diverse target audiences and a variety of marketing visuals. Why will they find the event appealing? .

Sponsorships 52

Sponsorships Social Media Events Tech 52

ePly

FEBRUARY 13, 2024

That investment can be anything from real estate to a marketing campaign or conference. While ROI goals may vary from organization to organization, a good rule of thumb is to set a goal of making more than what you spent on the event and marketing campaign. What is event ROI? This can usually be captured in a survey.

Social Media 62

Social Media Event Marketing Sponsorships Events 62

Eved

JULY 3, 2017

The Event Nerd is a passionate advocate for bringing new technology into event experience, and covers everything from conference coverage to event marketing to everyday tech and words of wisdom. Founder of event marketing consulting agency DAHLIA+, creator and curator of the popular DAHLIA+ Daily newsletter, in demand public speaker, and CMP.

Consulting 40

Consulting Tech Event Tech Social Media 40

Stova

OCTOBER 26, 2023

The virtual event market is expected to grow more than 20% annually, reaching $617 billion by 2030. Similar to the way social media suggests new connections, AI event matchmaking connects eventgoers who share interests, industries, and other specified criteria. Then, pump up engagement with a social media event wall.

2024 52

2024 Social Media Event Apps 2030 52

Socio Events

AUGUST 23, 2021

Over the last two decades, marketing has embraced digital practices, which have become a staple in most company’s promotional strategies. But even though digital techniques have made their way into numerous marketing campaigns, in-person events remained an integral component of marketing strategy.

Sponsorships 52

Sponsorships Speakers Travel Event Management 52

PCMA Convene

FEBRUARY 28, 2017

As people have grown accustomed to these personalized suggestions at home, Chris Cavanaugh, chief marketing officer at Freeman, believes they will come to expect similar intuitive, one-size-fits-you-only suggestions from conferences and trade shows they attend. Personalized marketing can pay big dividends, too.

Meetings 40

Meetings 2016 Trade Shows Technology 40

Certain

OCTOBER 20, 2016

Want to increase and update your marketing resources library? The modern marketing landscape is constantly changing and evolving, meaning that sources of information are changing as well. From SEO toolsets to improving search rankings and driving traffic, Moz’s product helps marketers near and far. Content Marketing Institute.

Marketing 20

Marketing B2B Social Media Event Marketing 20

Certain

OCTOBER 14, 2016

According to David Saef, EVP of Marketworks, “Events are a critical component of any brand’s marketing strategy because face-to-face is the best way to engage a brand’s current and prospective customers” ( Hubspot ). This way, marketers can promote their event and start filling up their event hashtag with content. Publish a Blog Post.

Social Media 37

Social Media Events 2016 Speakers 37

GatherHere

JANUARY 11, 2019

Download the White Paper. Close to half the world’s population (more than 3 billion people) are on some type of social media. So, it’s easy to see why businesses, particularly places that host private events, are using these online tools to amp up their marketing strategy and reach new audiences.

Social Media 20

Social Media Advertising 2018 Marketing 20

Stova

MARCH 16, 2023

Each year billions are spent capturing and extracting those insights across every major marketing channel. Stock market index funds operate in a similar manner: these unique mixtures of stocks move up or down in response to the market sentiment with very real financial implications. Let’s break it down.

2023 40

2023 Event Apps Social Media Technology 40

Expo Logic

DECEMBER 27, 2019

Event marketing and promotion. Instead of using paper-based name badges, guests receive a unique QR code on the app containing all relevant personal information, such as their name, company, title and social media profiles. These printed materials are useful, yet are one of the largest contributors to event paper waste.

Event Apps 36

Event Apps Food and Beverage Transportation Sustainability 36

Arlo Training & Events Software

JUNE 12, 2024

In 2021, Marketing General in their 2021 Membership Marketing Benchmarking Report found that 47% of associations that were part of the report noted decreases in their membership levels, with 45% suffering from a drop in membership renewals, up from 24% the year before. Covid and its immediate aftermath had similar effects.

Advertising 20

Advertising Sponsorships Financial Consulting 20

Hubilo Blog

FEBRUARY 25, 2020

Keynote speakers in Marketing and Sales. He was the guest speaker for the HT Brand Studio special on “Emergence of Vernacular Marketing” Where to Find him? Nir is an expert on product marketing and development. Robert is the Regents’ Professor Emeritus of Psychology and Marketing at multiple universities.

Speakers 101

Speakers Consulting Healthcare Financial 101

Hubilo Blog

FEBRUARY 25, 2020

Keynote speakers in Marketing and Sales. He was the guest speaker for the HT Brand Studio special on “Emergence of Vernacular Marketing” Where to Find him? Nir is an expert on product marketing and development. Robert is the Regents’ Professor Emeritus of Psychology and Marketing at multiple universities.

Speakers 98

Speakers Healthcare Consulting Financial 98

Endless Events

OCTOBER 19, 2018

Bizzabo’s list-style posts about event management, marketing and engagement are enhanced by monthly interviews with event profs who are breaking the mold. You’ll find a wide scope of categories from marketing to budgeting, branding, and even ethics. Event Marketer. Gallus Events. Techsytalk.

Trade Shows 133

Trade Shows Food and Beverage Tech Education 133