Remove Marketing Remove Sponsorships Remove Venues
article thumbnail

Inside Coca-Cola’s Evolving Formula 1 US Grand Prix Sponsorship Strategy

Event Marketer

Coca-Cola Southwest Beverages partnered with the corporate sponsorship team to create a race-themed environment that engaged fans from around the world with the iconic brand. Talks Miami Grand Prix, Hydration Inspiration The post Inside Coca-Cola’s Evolving Formula 1 US Grand Prix Sponsorship Strategy appeared first on Event Marketer.

article thumbnail

From Tech to Name-dropping, Four Ideas to Ace Your Golf Sponsorships

Event Marketer

Following last years revamp of its sponsorship strategy at the golf tournament, Morgan Stanley is returning with a putting experience on replicas of the courses ninth and 16 th holes. American Express also highlighted small businesses as part of its sponsorship of the 2024 U.S. Womens Open in Lancaster, PA.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lime Venue Portfolio To Light Up Confex with ‘Kitchen Disco’ Activation

Prestige Events Magazine

– Brand to Launch S Guide as part of wider ESG Conversation Lime Venue Portfolio will be bringing a Kitchen Disco concept to International Confex (26-27 February) as it looks to continue a conversation with event organisers around ESG, and specifically around social and community impact programs at events.

Venues 255
article thumbnail

A More Experiential Era in Pop Star Sponsorships

Event Marketer

These are just some of the pop artists shaking up the sponsorship landscape through unconventional brand partnerships that reimagine what a celebrity endorsement looks like (hint: it looks a lot more experiential). Todays brands and artists know that the action outside the concert venue is prime real estate for community and connections, too.

article thumbnail

How Verizon’s First Super Bowl FanFest is Going Beyond NOLA

Event Marketer

Verizon is launching a nationwide FanFest that will offer free celebrations on Super Bowl Sunday at stadiums and venues across all 30 NFL markets. The brand plans to hit 30 cities across the U.S. Verizon customers can score tickets to FanFest on a first-come, first-served basis on a microsite and bring a select number of guests.

article thumbnail

The Brief: Weed Sponsorships and Predictive Palettes

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. ANA further reports that the ethnic diversity of the advertising and marketing industries declined from 32.3 fest—until now, that is. population.

article thumbnail

SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property

Event Marketer

markets, and this year, SEPHORiA made its way to Atlanta for the first time. The venue offered a distinctive backdrop, with a few authentic elements still in place, like real train cars and a repair transfer table. So we’ve never intended SEPHORiA to exist in one market, exclusively. We choose a [U.S.]

2024 306