The Castle Group

OCTOBER 10, 2023

Building a marketing strategy is like putting together a 1000-piece jigsaw puzzle. As a career marketing professional, I prefer to use positive language. I make an exception when explaining integrated marketing, though. I think the best way to start is with what integrated marketing is not: siloed.

Marketing 52

Marketing Social Media Sponsorships Advertising 52

MeetingsNet

MAY 25, 2018

Check out these seven free ebooks, white papers, and other resources you can download now. If you’re looking for some super helpful tips on everything from audience engagement, risk management, and sponsorship, to event apps and gamification, check out this grab-bag of free downloadables. Guide to Event Sponsorship.

Sponsorships 46

Sponsorships Site Selections Risk Management Event Apps 46

Socio Events

JUNE 24, 2020

It can involve sharing thought leadership content — like your latest blog, white paper or podcast, hosting networking events and virtual meet-ups, and even some healthy competition via a community game, trivia, live polling, and Q&A. Online Communities Offer More Frequent Sponsorship Opportunities.

Sponsorships 52

Sponsorships Tech 2020 Events 52

Ins'Tent

MAY 5, 2022

This information will give clarity to the organizer and help plan and market your online event. Also, it’s important to plan a different marketing strategy for both audiences, this may include exclusive sessions for diverse target audiences and a variety of marketing visuals. Seek Sponsorship . Where will it happen?

Sponsorships 52

Sponsorships Social Media Events Tech 52

PCMA Convene

FEBRUARY 1, 2021

COVID-19 And How It’s Changing the Event Industry , a white paper published by Reed Exhibitions. Typically, the show attracts 300 companies exhibiting in the trade show,” said Susan McCart, president, HFI Event Services, which handles exhibit and sponsorship sales for NECA. “We Economic and Other Hard Realities. Scott Craighead.

Trade Shows 96

Trade Shows 2020 2021 Education 96

Socio Events

AUGUST 23, 2021

Over the last two decades, marketing has embraced digital practices, which have become a staple in most company’s promotional strategies. But even though digital techniques have made their way into numerous marketing campaigns, in-person events remained an integral component of marketing strategy.

Sponsorships 52

Sponsorships Speakers Travel Event Management 52

ePly

FEBRUARY 13, 2024

That investment can be anything from real estate to a marketing campaign or conference. Sponsorships – Very important in the non-profit arena, sponsorships can help to fund projects and keep programs operating. Event Marketing Goals and ROI Event marketing goals and ROI are specifically geared toward how the event was marketed.

Social Media 62

Social Media Event Marketing Sponsorships Events 62

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing? Therefore, it deserves to be marketed in its own unique way.

Event Marketing 40

Event Marketing Marketing 2023 Social Media 40

Socio Events

JULY 11, 2022

After two years of attending virtual events, followed by a few smaller hybrid events, I recently attended my first large-scale in-person experience, at the Experiential Marketing Summit at the MGM Grand Las Vegas. You can offer exclusive elements throughout the year, like eBooks and white papers. And EMS didn’t disappoint.

Sponsorships 52

Sponsorships Event Apps Trade Shows Speakers 52

Arlo Training & Events Software

JUNE 12, 2024

In 2021, Marketing General in their 2021 Membership Marketing Benchmarking Report found that 47% of associations that were part of the report noted decreases in their membership levels, with 45% suffering from a drop in membership renewals, up from 24% the year before. Covid and its immediate aftermath had similar effects.

Advertising 20

Advertising Sponsorships Financial Consulting 20

Hubilo Blog

FEBRUARY 25, 2020

Keynote speakers in Marketing and Sales. He was the guest speaker for the HT Brand Studio special on “Emergence of Vernacular Marketing” Where to Find him? Nir is an expert on product marketing and development. Robert is the Regents’ Professor Emeritus of Psychology and Marketing at multiple universities.

Speakers 101

Speakers Consulting Healthcare Financial 101

Hubilo Blog

FEBRUARY 25, 2020

Keynote speakers in Marketing and Sales. He was the guest speaker for the HT Brand Studio special on “Emergence of Vernacular Marketing” Where to Find him? Nir is an expert on product marketing and development. Robert is the Regents’ Professor Emeritus of Psychology and Marketing at multiple universities.

Speakers 98

Speakers Healthcare Consulting Financial 98

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Identifying the proper target market (i.e., Implementing marketing tactics (email, social media, PR, etc.)

Event Marketing 131

Event Marketing Marketing Social Media Speakers 131

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Identifying the proper target market (i.e., Implementing marketing tactics (email, social media, PR, etc.)

Event Marketing 60

Event Marketing Marketing Social Media Speakers 60

Planning Pod

APRIL 29, 2020

And one study of marketing professionals reported that although only 50% of them have attended virtual events and only 33% of them have hosted or participated in one, more than 70% of them who already hosted a virtual event said they were likely to host another one. Marketing and Sales. Use every marketing channel at your disposal.

Event Ideas 180

Event Ideas Food and Beverage Social Media Technology 180

PCMA Convene

JANUARY 2, 2018

billion in the United States in the first half of 2017, according to venture-capital fund Rock Health — has fueled new events and new competition for sponsorship dollars. By comparison, the marketing of conferences like HLTH and Money 20/20 “is really edgy and fun and quirky and simple and different,” he said.

Medical Meetings 72

Medical Meetings Trade Shows Healthcare Conference 72

Converve

JANUARY 30, 2019

The ability to reach potential customers directly by email or via other direct marketing measures – within the context of the General Data Protection Regulation (GDPR), of course – is still the deciding factor in the success or failure of an event. Tip 7: Rely on marketing automation. Tip 1: Formulate clear goals for data management.

B2B 40

B2B Social Media Sponsorships Marketing 40

Converve

JANUARY 30, 2019

The ability to reach potential customers directly by email or via other direct marketing measures – within the context of the General Data Protection Regulation (GDPR), of course – is still the deciding factor in the success or failure of an event. Tip 7: Rely on marketing automation. Tip 1: Formulate clear goals for data management.

B2B 40

B2B Social Media Sponsorships Marketing 40