EventMB

APRIL 11, 2024

Skift Take: Maritz takes a closer look at new attendee behavior and shares insights on how to optimize revenue and attendance. Miguel Neves Read the Complete Story On Skift Meetings

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EventMB

MAY 22, 2022

In this extensive guide to trade show booths, we provide ten creative examples in each of the following categories: 1 Trade show booth ideas for small budgets. Trade show booth ideas that attract visitors. Creative trade show booth ideas. Trade show booth ideas: 10×10.

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Event Marketer

NOVEMBER 24, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. to enhance financial wellness and stability for its frontline employees, many of whom work in markets that experience seasonal ebb and flow of business volumes.

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Trade Shows Healthcare 2024 Financial 111

Picatic by Eventbrite

MARCH 24, 2022

Sponsorship is a multi-billion dollar industry, and its annual growth has surpassed advertising and other forms of marketing, including public relations, direct marketing, and promotions.

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Event Marketer

FEBRUARY 16, 2024

When Informa Market’s MAGIC , Project and Sourcing at MAGIC apparel trade shows come to Las Vegas, it’s all senses, all the time. The fact that business is done, and the shows were buzzing, is almost surprising. Here’s what we saw, and did, on the show floor. fill the air.

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Event Marketer

MARCH 15, 2024

YOU MIGHT ALSO LIKE: Three Ways Community Activities Can Bolster Event Marketing Campaigns Exhibit Design: Intel Merges AI and Live Music at AWS re:Invent How is the industry moving forward? Cue in several wide-reaching initiatives and credible action on the show floor. At the GCSAA Conference and Trade Show in Phoenix (Jan.

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Trade Shows Sustainability 2024 Transportation 116

Event Marketer

AUGUST 18, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. People profiles, story pitches and all other trade show coverage: Send us a note.

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Expo Pass

FEBRUARY 15, 2023

To encourage your creativity, we’ve put together a list of five trade show booth ideas. You can be that cool kid by using VR and AR in your trade show booth. You’ll be the coolest exhibitor in the trade show! Take your competition beyond the trade show by hosting a photo-based competition using social media.

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Trade Shows Social Media Advertising Transportation 147

Exhibitor Magazine

JULY 9, 2024

Exhibitor Group, the award-winning leader in trade show and corporate event marketing education, announces that Valerie Kliskey has n. ROCHESTER, MN.

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Trade Shows Marketing Corporate Events Education 98

StraussCA

NOVEMBER 14, 2024

Planning a multi-day trade show can feel like a balancing act—there’s a lot to manage, from educational sessions to networking and logistics. Example: Topics like “Sustainability in Marketing” or “Leveraging New Tech for Growth” are both relevant and actionable. But when everything falls into place, it’s incredibly rewarding.

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Trade Shows Education Sustainability Tech 105

Event Marketer

MAY 13, 2024

If standing room only was any indication, leveling up trade show activations was a hot topic for attendees of the “Trade Show Exhibits X Experiential = The Future” master class that kicked off the 2024 Experiential Marketing Summit, held April 24-26 at the MGM Grand Las Vegas. Sustainability steps matter.

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Trade Shows 2024 Sustainability Global Events 105

Event Marketer

DECEMBER 15, 2024

One of our favorite perks of covering trade shows is exploring whats happening around the exhibit floor throughout the year, tracking next-level innovation in translating business objectives to immersive storytelling and, frankly, just getting our minds blown. That matchas a given. Have a story idea? Want us to cover your booth?

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Trade Shows 2024 Sustainability Healthcare 86

Event Marketer

OCTOBER 20, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. People profiles, story pitches and all other trade show coverage: Send us a note.

Trade Shows 103

Trade Shows 2025 Food and Beverage Sustainability 103

Event Marketer

JULY 18, 2024

As companies get serious about reaching the 2050 Net Zero goals, trade show industry partners and organizations are also leveling up their practices and coming up with guidelines that help reduce the environmental impact and increase climate-related transparency, mandated by the recent rules from the Securities and Exchange Commission.

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Event Marketer

SEPTEMBER 12, 2023

–Sean Smith, Show Director, Outdoor Retailer OR’s 2024 format will include a Hosted Buyer program, Design + Innovation Show and Outdoor Adventure X festival. The 40-year-old b-to-b outdoor sports trade show will introduce an updated format for its shows, developed through feedback gathered from exhibitors and retailers.

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Velvet Chainsaw

FEBRUARY 21, 2019

Add to that fact the high cost of purchasing, setting up and staffing an exhibit booth and then sprinkle in how digital marketing channels have grown more sophisticated, and it’s easy to see how our exposition marketplaces may very well be on the road to becoming the next Sears. Adapted from Dave’s Forward Thinking column in PCMA’s Convene.

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Trade Shows B2B 2019 Sustainability 306

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

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Trade Shows Social Media Automotive Fashion 363

Event Marketer

FEBRUARY 21, 2024

A staple of European trade shows, coffee bars have made strong inroads onto U.S. show floors, much to the delight of the attendees needing that afternoon “hit.” Image: Adobe Firefly The post Trending: Five Coffee Bar Strategies for Trade Show Exhibits appeared first on Event Marketer. Frothy brand logos?

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Trade Shows Food and Beverage 2024 Contracts 96

Smart Meetings

DECEMBER 19, 2023

Trade shows have been a crucial aspect of the business world for centuries. In the context of trade shows, this means designing the event in a way that minimizes waste and promotes sustainability. Read More : Ditching the Dump Implementing circularity in trade shows is important for several reasons.

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Trade Shows 2024 Sustainability 2023 98

Exhibitor Magazine

OCTOBER 14, 2024

Exhibitor Group is excited to announce applications are now being accepted for a limited number of Certified Trade Show Marketer (CTSM) scholarships f.

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Trade Shows 2025 Marketing 98

Exhibitor Magazine

DECEMBER 1, 2024

Exhibitor Group, the award-winning leader in trade show and corporate event marketing education, announces that Victoria R. ROCHESTER, MN. Conti has.

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Trade Shows Marketing Corporate Events Education 72

Event Marketer

AUGUST 15, 2024

On the heels of Open AI’s release of ChatGPT, marketers everywhere began to dabble in its potential for smarter, more personalized campaigns. at Momentum Worldwide explained during the Experiential Marketing Summit Summer School webinar on Aug. A little over a year ago, AI was largely a buzzword in experiential. Have a story idea?

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Trade Shows 2024 2023 Technology 121

Event Marketer

JULY 15, 2024

A wave of particles whisking you along, favorite characters close enough to touch, precious artifacts and soothing waves…tunnels and other types of staged liminal space may be an established element in trade show exhibits but new LEDs and evolving tech are offering new storytelling opportunities, and brands are going all in.

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Trade Shows 2024 Retail Entertainment 106

Marketo Events

APRIL 21, 2020

It’s no secret that this is a challenging time for field marketers and event marketers. For those who specialize in events, trade shows, or field activities, making the pivot from in-person to virtual events is likely unchartered territory. Always Have a Plan B…and a Plan C.

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Marketing Trade Shows Speakers Technology 213

Eventmobi

FEBRUARY 18, 2021

Their marketing needs depend on the kind of demand generation that will ultimately lead to conversions. And event organizers need to show that they can deliver. Foot traffic has long been a key measure of event ROI, especially at trade shows. You can also help them to improve their own marketing strategies.

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Trade Shows Events 2020 Marketing 387

Attendease

AUGUST 26, 2024

From the tedium of manual registration and spreadsheet wrangling to the headache of juggling different tools for websites, email marketing, agenda builders, and more… It’s a recipe for frustration and overwhelm. Get started by asking yourself questions like: What types of events do I plan (conferences, trade shows, meetings, etc.)?

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Corporate Events Event Planning Negotiating Trade Shows 370

Exhibitor Magazine

AUGUST 18, 2024

Exhibitor Group, the award-winning leader in trade show and corporate event marketing education, announces that Bob Tibbett has now. ROCHESTER, MN.

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Trade Shows Marketing Corporate Events Education 75

Attendease

NOVEMBER 14, 2024

As a project coordinator or marketing manager, you’ve likely been tasked with planning company and product events —even though event planning isn’t a core function of your role. Or perhaps you’d like to segment and personalize your marketing communications to improve your outreach. Event marketing automation.

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Management Event Management Marketing Trade Shows 195

EventMB

JUNE 2, 2023

Skift Take: Building a brand by thinking like a marketer is the key to creating a successful trade show exhibit experience that achieves business goals. Skift Meetings Studio Team Read the Complete Story On Skift Meetings

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Trade Shows Marketing Meetings 194

Ins'Tent

DECEMBER 10, 2024

When skies are blue and the weather is mild, trade show marketing can still be difficult to pull off perfectly. Dont let the weather catch you off-guard and ruin your marketing efforts. Plan ahead for a successful trade show, regardless of rain, snow, or shine with these 10 essential tips!

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Trade Shows Social Media Events Marketing 52

Stova

NOVEMBER 5, 2024

Our comprehensive report dives into the essentials of maximizing trade show impact, from lead generation and ROI to cutting-edge strategies like AI-powered networking. The post A Blueprint for Trade Show Success appeared first on Stova. Perfect for any organizer looking to stay ahead in a competitive industry.

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Trade Shows Management Marketing Events 59

EventMB

JUNE 3, 2024

Skift Take: Greg Topalian predicts an industry shake-up in the event industry—think events moving to secondary markets, outdoor venues, new ways to make connections, and fan-focused trade shows. Ready for the revolution? Miguel Neves Read the Complete Story On Skift Meetings

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Trade Shows Venues Marketing Events 209

Expo Pass

SEPTEMBER 27, 2021

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. To answer these questions, we did a little research, and put together our favorite pre-event marketing strategies for planning your 2021/2022 events. And do emails still work? What about promotions? Start with “Why?”.

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Event Marketing Marketing Trade Shows Social Media 158

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

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Event Marketing Marketing Social Media Consulting 195

Expo Pass

JANUARY 9, 2024

This year saw new technologies and cultural values transform the marketing landscape. Regardless of your familiarity, these marketing trends will shape the event planning landscape for the coming year. We’ve organized the major marketing trends for 2024 into a helpful guide, so you can be prepared for the world to come.

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EventMB

AUGUST 7, 2024

Skift Take: In the first half of 2024, 21 of the top 25 hotel markets saw increased group demand, though overall levels remain below 2019 when adjusted for inflation. Conferences and trade shows are key drivers of this growth, with significant recovery in regions like Asia Pacific and North America.

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Meetings Trade Shows 2024 2019 203

EventMB

FEBRUARY 14, 2023

Hosting the region's industry trade show and relaunching an iconic destination showcase event is a sign that Australia means business. Skift Take: Australia is looking to quickly rebuild its pipeline of international events following the disruption caused by the Covid pandemic.

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Trade Shows Events Meetings Marketing 218