Smart Meetings

MARCH 6, 2024

Incorporating wellness into events authentically, rather than as a mere marketing strategy, requires thoughtful planning and a genuine commitment to the health and well-being of participants. He credits his ability to create memorable experiences for event attendees to the clarity he gleans from workouts and mental breaks.

Meetings 264

Meetings Sustainability 2024 Consulting 264

Smart Meetings

AUGUST 19, 2022

Archibald’s primary job is leading the associations, sectors and marketing departments of VisitScotland and he will maintain this position while running New Intent. According to a company press release, New Intent will create educational sessions, white papers and knowledge sharing. Today is an incredibly exciting day,” he says.

2015 236

2015 Sustainability Education Speakers 236

Velvet Chainsaw

MARCH 2, 2018

Marketing: From Push to Pull. Marketing effectiveness has evolved from push to pull. In-booth education, white papers, and solution-based demos will be valued greater than a chance to win Alexa. Many of these conferences still have high deal-making value. This means that helping is valued over selling.

B2B 244

B2B Food and Beverage Trade Shows Education 244

Smart Meetings

MAY 13, 2024

Smart Meetings chatted with Amy Kramer, innovation leader for Martiz ; Nick Borelli , an instructor at PCMA Event Leadership Institute and marketing director with Zenus Inc.; But how exactly can AI help meeting planners tackle their everyday jobs? AI gives you time and resources,” says Borelli, “It is game changing.”

2024 239

2024 Technology Event Technology Meetings 239

Smart Meetings

JUNE 4, 2024

This positive association can lead to stronger brand loyalty and a more favorable perception in the market. As consumers increasingly prioritize their health, they appreciate and remember brands that support their wellness journey. Stevens also hosts a web series called Return on Wellness.

2024 242

2024 Events Consulting Event Planning 242

GEVME

DECEMBER 3, 2020

Exhibitors also had to do without printed marketing collaterals like brochures. People could view our latest ebook, our white paper and our brochures. And while we had the ability to add our branding to our booth, we were not allowed to set up interactive touchpoints by bringing our own hardware.

2020 280

2020 Consulting Marketing Meetings 280

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

B2B 147

B2B Event Marketing Marketing Social Media 147

Event Industry News

SEPTEMBER 25, 2023

A new report released by Green Tourism, Visit Belfast and the Global Destination Sustainability Movement shows Belfast’s transition to become a premier sustainable tourism destination – and how other cities can learn from its approach A white paper released at the UKinbound Annual Convention in Belfast reveals how a pioneering partnership between Green (..)

Tourism 64

Tourism Sustainability Event Design Event Marketing 64

Prestige Events Magazine

DECEMBER 5, 2023

Felicia Asiedu, marketing director Europe at Cvent said: “This year’s research once again highlights challenges in the sector, but more importantly it shows us solutions – it demonstrates how to support our teams and meet their needs. The white paper was compiled, researched and written by Jill Hawkins.

2023 130

2023 2024 Events Meetings 130

Smart Meetings

OCTOBER 13, 2022

Download “Pathways to Clarity” a joint IMEX, Smart Meetings White Paper outlining the state of the meetings industry. Members of the @destintl Large Market Roundtable announced the new Destinations Booking Agreement at #IMEX22 , establishing best practices to protect both destinations and #business #events #strategists. “The

Tourism 223

Tourism 2022 Travel Fashion 223

Event Industry News

JANUARY 14, 2021

we are looking for a Content Manager to handle the overall management of content for marketing, communication and PR perspectives. A university degree in areas such as Communication, Marketing, Journalism or related subjects. ? Requirements: ? Requirements: ? Committed, responsible and used to work under short objectives and deadlines.

Management 129

Management B2B Negotiating Marketing 129

Smart Meetings

OCTOBER 14, 2022

Download “Pathways to Clarity” a joint IMEX, Smart Meetings White Paper outlining the state of the meetings industry. Additionally, MPI Foundation raised $400,000 through Caesars Entertainment-sponsored Rendezvous and a silent auction.

2022 264

2022 Sustainability Trade Shows 2025 264

PCMA Convene

JUNE 30, 2021

The white paper uses three innovation pillars as a framework to help business events professionals reengineer the industry: business models, delegate experience, and talent and capabilities. Download a complimentary PDF of the full white paper. Delegate Experience. Michelle Russell is editor in chief of Convene.

2020 105

2020 Travel Tourism Hospitality 105

Eventmobi

AUGUST 13, 2021

When you lose a certain percentage of your attendees every year, you end up devoting a big chunk of your marketing budget to attracting new attendees. Read further to learn more, or download the white paper now — The Secret to Successful Attendee Retention: Year-Round Engagement. What’s the Secret to Success?

Event Technology 195

Event Technology Technology Event Apps B2B 195

Smart Meetings

MARCH 7, 2024

Event tech native Nick Borelli: AI will remove the drag stuff so you can produce A+ events Nick Borelli, director of marketing for the ethical facial analytics company Zenus Inc., They can source a venue, create a workable agenda, create marketing materials, all the things required. has good news for meeting professionals.

Technology 278

Technology Meetings Events Social Media 278

Event Industry News

SEPTEMBER 12, 2018

These are some of the questions posed in the new AIM White Paper “Promoting and Selling an Exhibition: Innovative Ideas to do it with success” which AIM Group International has just realised and shares on the market. The White Paper can be downloaded for free from the AIM Group International website.

Sponsorships 49

Sponsorships Management Technology Conference 49

Smart Meetings

JULY 15, 2024

Read More: Smart Meetings AI White Paper Hybrid lives: The future may not be dominated by hybrid as we once predicted, but Cvent clients are still recording at least some of the sessions at events with more than 500 attendees, even if they are making them available after the event on demand rather than in real time. “It

Event Tech 173

Event Tech Tech Event Technology Technology 173

MeetingsNet

SEPTEMBER 12, 2024

This is according to a recent white paper produced by Soundings, a freelance-talent provider for the events industry. Freelancers with expertise in areas like virtual-event management, digital marketing, and technology are in high demand. Further, “these are not people who simply plug in temporary holes,” says the report.

2023 98

2023 Technology Event Tech Tech 98

Smart Meetings

MAY 26, 2023

Event marketers and planners are uniquely trusted among stakeholders to understand human behavior; to try new things, guide new opportunities and generate demand for innovation that delivers results. Sponsors can also drop white papers at expos, and attendees can receive mobile badges when they enter a venue.

Healthcare 221

Healthcare 2024 Tech Technology 221

webMOBI

JUNE 19, 2018

Content marketing has increasingly emphasized its focus upon the customer’s experience of the content and consumers have been seen to seek for more in-depth output material from a brand. The post Innovative B2B event marketing ideas appeared first on WebMobi.

B2B 63

B2B Event Marketing Marketing Social Media 63

Prestige Events Magazine

JULY 29, 2021

PROVIDING END-TO-END MARKETING SERVICES FOR SALES AND MARKETING TEAMS. Throughout our 20 years we have been known primarily for event management (not surprising really, as our name suggests), but during this time we have also delivered other marketing services to complement our event delivery.

Social Media 130

Social Media Sponsorships Consulting Marketing 130

Event Marketer

MARCH 29, 2023

WHERE IDEAS + RESULTS ARE CONNECTED Switch is an award-winning, full-service creative agency + production house that specializes in experiential, traditional and digital marketing. CORE CAPABILITIES: Switch offers a full spectrum of marketing resources. We are passionate and dedicated to the work we produce. 630.853.6033 switch.us

2023 130

2023 B2C Insurance Trade Shows 130

PCMA Convene

APRIL 7, 2021

The Derse whitepaper “The Big Rethink” suggests that hybrid strategies are “the next frontier for event marketers.” The white paper cites Event Marketer’s 2021 Experiential Marketing Forecast report in which 70 percent of brands plan to offer hybrid experiences in 2021.

2021 102

2021 Trade Shows Events Event Marketing 102

Smart Meetings

OCTOBER 12, 2022

Download “Pathways to Clarity” a joint IMEX, Smart Meetings White Paper outlining the state of the meetings industry. Jamaica Tourist Board Director of Tourism Donovan White shared his optimism about the outlook for the meetings industry in the country at a press conference and announced, new airline service from key markets.

2022 293

2022 Airlines Hotels Tourism 293

Planning Pod

MAY 24, 2024

In today’s competitive market, event businesses like yours need every advantage to attract and convert leads. Imagine creating segments for leads who: Downloaded your white paper on specific event ideas (e.g., One powerful (and oft-misunderstood) tool at your disposal?

Consulting 88

Consulting Corporate Events Marketing Social Media 88

Prestige Events Magazine

MAY 12, 2021

A number of bodies have endorsed the courses; Priya Narain, General Manager of the Event Marketing Association (EMA) shares, “ I’m absolutely thrilled that the unique pressures that people in our industry face is being addressed in such an accessible format.

Management 130

Management Events Event Marketing Venues 130

Smart Meetings

DECEMBER 15, 2022

New Intent’s plan is to create educational sessions, white papers and knowledge sharing by partnering with events industry supply chain and speaker services. Smart Meeting asked CEOs of destination marketing organizations (DMOs) for tips on how to be more proactive in being accessible to travelers. Read how you can help here.

2022 130

2022 Hospitality Sustainability Meetings 130

Stova

MAY 21, 2024

DETAILS Event teams are often stretched thin, and marketing budgets aren’t what they used to be. This white paper will delve into how you can make the most of user-generated content to support your event marketing efforts. Download now and start transforming your event marketing approach. Here’s how.

Event Marketing 59

Event Marketing Marketing Meetings Events 59

PCMA Convene

JUNE 28, 2019

Read about the five trends, and what they mean for the future of event spaces by downloading the white paper here. Receive one clock hour of certification credit by reading the articles from our July Convene CMP Series at pcma.org/experiential-marketing-future-of-meeting-events. CMP Credit.

2019 105

2019 Entertainment Travel Events 105

MeetingsNet

DECEMBER 2, 2021

A meeting professional’s expertise can go in any number of directions: marketing, adult education, event design, site selection, contracting, event technology … It’s a dynamic role. Having a conversation with your venue about indoor air quality is a must. Here are some resources to help you understand the basics.

Site Selections 102

Site Selections Contracts 2020 Hotels 102

TicketBud

NOVEMBER 16, 2015

We’ve talked about all kinds of marketing for events on this blog, but one has been missing - until today. Content Marketing is one of the most influential types of marketing out there and it comes in many shapes in sizes. For this introductory part to the series, I want to talk about why content marketing is so powerful.

Marketing 60

Marketing 2007 Events Event Marketing 60

MeetingsNet

JULY 21, 2023

Bloggers and marketers have been using artificial intelligence to create brief videos from text, still images, and moving graphics. At the Marketing AI Conference in Cleveland taking place July 26 to 28 in Cleveland, Gloss AI will work with the marketing team for the event host, AI Marketing Institute, to produce several A.I.-generated

Social Media 98

Social Media Speakers Conference Marketing 98

Planning Pod

JANUARY 23, 2017

So, with online event registration being such a critical resource, here’s an infographic featuring 33 best practices for optimizing your event registration forms, websites, practices and marketing efforts. 12 Compliment and flatter your audience in your marketing messages (yes, this actually works). #13

Social Media 118

Social Media 2014 Speakers Entertainment 118

EventTechBrief

AUGUST 13, 2018

Thus, the most significant growth area for The Nexus and exhibition organizers is as a persistent, year-round resource, a type of industry search engine and marketing automation platform that is enriched by the exhibition, but not dependent on it. Show producers could also sell target-marketing services.

Trade Shows 153

Trade Shows Social Media Consulting Marketing 153

PCMA Convene

DECEMBER 6, 2024

And, as always, the Forecast includes our Annual Meetings Market Survey , which gives us a strong sense of where we stand at this moment in time the ups, the downs, the challenges, and our overall mood. Respondents highlighted using AI, the report said, for content improvement, venue selection, and marketing support.

2025 52

2025 2023 Sustainability 2024 52

MPG Event Marketing

OCTOBER 26, 2017

Too many events fail because the marketing team view them as a one-off concept, not something that needs attention every day. In her latest blog on planning for event marketing success, Kirsty Joynson argues event marketing is a 12-month job. But the very rarity and importance of events is both a blessing and a curse.

B2B 74

B2B Marketing Speakers Advertising 74

Prestige Events Magazine

DECEMBER 11, 2023

Stephanie Hall, group director of sales & marketing for Exclusive Collection, adds: “At a time when the employee voice and DEI are core elements of the business environment, we’ve looked at what’s working and how event organisers can plan for the upcoming generations as they make their mark on the workplace. WHITE PAPER LINK

2010 147

2010 Meetings Negotiating Banking 147