Event Marketer

APRIL 17, 2024

A multipronged sponsorship spanning almost a decade has led the luxury sports fashion brand to bank some annual traditions while bringing forward new experiences this year for tennis fanatics under its Le Club Lacoste membership program. team to make sure that we have as much communication visibility as possible.” Agency: Factory 360.

Sponsorships 303

Sponsorships Apparel Retail Fashion 303

Smart Meetings

MARCH 4, 2019

There’s more than meets the eye when it comes to convention sponsorship. Now, with data and technology bringing advertisers closer to their audiences, brands expect to see clear and conclusive evidence that sponsorships yield sufficient return on investment. Don’t Lead with Email. Maintain the Momentum Afterward.

Sponsorships 254

Sponsorships 2019 Advertising Social Media 254

Event Marketer

JANUARY 31, 2022

Activating in the great outdoors is serving as a pandemic-proof strategy for brands looking to connect with consumers face-to-face, and sponsorship activations at the X Games Aspen, Jan. The post Get a Quick Overview of Sponsorship Activations from X Games Aspen appeared first on Event Marketer. Agency: In-house.

Sponsorships 340

Sponsorships Automotive Sports Travel 340

Event Marketer

FEBRUARY 14, 2022

Acura teamed up with Outfest to host its 26th annual Queer Brunch celebrating LGBTQ+ storytellers through panels, Sundance-selected film celebrations and digital meet-ups. The post Sponsorship: When Sundance Went All-digital Again, Acura Was Prepared for the Pivot appeared first on Event Marketer.

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Event Marketer

OCTOBER 31, 2023

Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1.

Sponsorships 320

Sponsorships Food and Beverage 2023 Sports 320

Event Marketer

JANUARY 20, 2025

A Fan-centric Vision for Sporting Events When your event is described as Coachella meets track meet , you know youre breaking new ground. The event, which offers the largest-ever prize purse in a womens-only meet, generated three million viewers.

Sports 246

Sports Sponsorships 2024 Fashion 246

Event Marketer

NOVEMBER 7, 2024

A co-located charging station was also appreciated and provided a high touchpoint sponsorship opportunity. Content-Meets-Connection Space Leveraging the buzz concept, the show introduced a dedicated space that hosted two MoneyPot podcast booths, a stage and a bar.

2024 314

2024 Trade Shows Banking Sponsorships 314

Prestige Events Magazine

FEBRUARY 24, 2025

As well as contributing to the events content through its sponsorship of the People & Culture theatre, delivering two educational sessions, and convening a specialist roundtable at the show, Lime Venue Portfolio will be showcasing best practice examples throughout its presence at International Confex.

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Venues Banking Sponsorships Education 255

Event Marketer

DECEMBER 11, 2023

Giveaways, fragrance and grooming product sampling, MVP-inspired photo ops and meet-and-greets with local celebrity athletes are all part of the event program, which runs through mid-December. Another Bud Light sponsorship that made headlines was the “World’s Largest Tailgate” hosted in partnership with the Kansas City Chiefs.

Sports 296

Sports Sponsorships Wireless 2023 296

Event Marketer

APRIL 11, 2022

According to the brand, the scale of the Coca-Cola Ice House was not only designed to represent Coke’s status as a heritage partner and align with the “go big or go home” attitude, but also to meet consumers’ rising expectations of what an in-person brand experience entails as the world continues to reopen. RODEOHOUSTON ?

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Sponsorships Apparel Sustainability Sports 353

Event Marketer

NOVEMBER 14, 2024

In the morning, Sue Bird and former pro soccer star Megan Rapinoe visited the activation for fan meet-and-greets and a panel to discuss their career journeys and the explosive growth of women’s sports. Fans who kicked the ball into the net received a video of a goal, while those who missed received a video of a goalkeeper save.

Sports 310

Sports Sponsorships Advertising 2024 310

Event Marketer

FEBRUARY 20, 2024

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. Now, marketers are in the mix, too, taking over real estate on the promenade below the convention center where the meeting takes place. The key to sponsorship?

Sponsorships 263

Sponsorships 2024 2023 Sports 263

Event Marketer

JANUARY 23, 2025

Among these events is a meet-and-greet for the Sundance Ignite X Adobe Fellowship program, in addition to programming around introducing next-gen filmmakers, AI in filmmaking and diverse storytelling. Attendees will be able to customize their own beanie and attend panel discussions, networking events and dinners.

2025 286

2025 Sponsorships 2024 Marketing 286

Event Marketer

OCTOBER 2, 2023

On Sunday, as part of its eMLS All-Star Challenge sponsorship, the brand provided a free-play gaming station where gaming influencers and celebs like Chad Ochocinco Johnson battled with attendees for hours. Washington says tackling the bar/tavern space is essential for meeting soccer fans where they are. Agency: 160over90.

Sports 327

Sports Sponsorships Retail 2023 327

Event Marketer

NOVEMBER 25, 2024

Partner: Avenge Creative, fabrication) Photo credit: Line 8 Photography TECH WORLD ATTENDEES MEET AN ‘AI JOURNEY ACCELERATOR’ “Smarter AI for All” was the event theme at the Lenovo Tech World ’24 user conference in Seattle last month, but the host didn’t just want attendees to learn more about AI, it wanted them to interact with it.

Sponsorships 296

Sponsorships Sports Trade Shows Tech 296

Eventmobi

MAY 27, 2022

Sponsorship brings revenue opportunities to associations worldwide, but navigating today’s challenges around successful events is complicated. Read on to explore the secrets of sponsorships that resonate — and the upsides of putting people before programming. Sponsorship should be a positive experience for all individuals involved.

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Event Marketer

NOVEMBER 5, 2024

Photo credit: Mercedes-Benz USA AMERICAN EXPRESS American Express and Formula 1 recently announced a new multiyear sponsorship that expands Amex’s partnership across the F1 calendar as an Official Partner. Ahead of the U.S. PACSUN A year after making its Formula 1 debut in Austin, Pacsun highlighted its latest F1 U.S.

Apparel 315

Apparel 2009 2024 Sponsorships 315

Smart Meetings

DECEMBER 26, 2024

For many meeting professionals, taking a well-deserved breath after a year of planning large conventions, attending the International Association of Exhibitions & Events (IAEE) Expo! Meeting professionals can ignite others with the work they do. Put on a Show for Show Organizers in LA appeared first on Smart Meetings.

Trade Shows 245

Trade Shows 2024 Education 2025 245

Eventmobi

MAY 17, 2023

Learn about sponsorship levels, why they work, and how to create them for your event. Detailed sponsorship level examples included! Securing the right sponsors can make or break your event—and the right sponsorship levels can exponentially raise your chances of success! What Are Sponsorship Levels? Let’s dive in.

Sponsorships 195

Sponsorships 2023 Social Media Contracts 195

Attendease

FEBRUARY 15, 2024

Event sponsorship can make or break the success of a corporate event. Understanding Sponsorship Objectives The first step is understanding potential sponsors’ goals and expectations. Demonstrate how their sponsorship will provide ROI and help them achieve their desired outcomes. Outline sponsorship benefits.

Sponsorships 195

Sponsorships Social Media Events Corporate Events 195

Eventmobi

JULY 5, 2023

Ever need help generating event sponsorship ideas? So let’s explore 66 creative event sponsorship ideas that will help you secure sponsorships for events of all kinds. And if you’ve got quite a few sponsorships under your belt, you might find something new to consider! Create sponsorship levels Got your offerings ready?

Sponsorships 195

Sponsorships Social Media Trade Shows Food and Beverage 195

Eventmobi

JULY 31, 2024

An annual meeting is many things—a gathering, an experience, and a way to build connections. But an annual meeting is only three days out of the year, maybe four. Many organizations are producing better meetings than ever. Connecting with actual people is, of course, one of the best parts of attending an annual meeting.

Meetings 347

Meetings Education Trade Shows Conference 347

Eventmobi

AUGUST 21, 2024

No matter what type of organization you work at, if you host events to further your goals, you probably know about corporate sponsorships. This type of help from businesses can provide crucial support in the following forms: Financial: The most widely-known type of sponsorship is a company donating money to fund an event.

Corporate Events 318

Corporate Events Sponsorships Social Media Financial 318

Eventmobi

AUGUST 8, 2024

They’re often built around specific locations or causes, with a narrower focus than you might get at an annual meeting. Meanwhile, Region 3 is based around Toronto, Canada’s largest city, making it possible not only for regular chapter meetings, but frequent regional meetings. In some cases, they’re even walkable, per Hoff.

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Meetings Education Sponsorships Tech 306

Event Marketer

FEBRUARY 19, 2025

There, they participated in talent meet-and-greets, engaged with the shows Big Board Race, stopped by a Who He Play For? Over at the Amex Experience on Powell St., the brand offered fans their 15 minutes of fame with a behind-the-scenes, interactive experience that dropped them into the world of Inside the NBA.

2025 261

2025 Apparel Sports Sponsorships 261

Velvet Chainsaw

FEBRUARY 25, 2020

If you, as a conference organizer or meeting owner, think selling sponsorships at your event is just about those four to five days when thousands gather face-to-face, think again. Kim Skildum-Reid of Power Sponsorship. Sponsorship is win-win-win. You are worth so much more than that. Growth Strategy.

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Sponsorships Consulting Marketing Conference 311

Conferences that Work

AUGUST 30, 2021

The Association for the Sciences of Limnology and Oceanography (ASLO) has published some useful lessons learned from organizing six online scientific meetings during the COVID-19 pandemic. Online meetings improve access and attendance. The three other meetings did not share historical attendance data.).

Meetings 295

Meetings 2020 Conference Travel 295

Smart Meetings

FEBRUARY 27, 2023

While sponsorships have been prevalent for a long time, further information about the popularity of digital and print options might surprise you. Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19. Provide exclusive or a finite number of sponsorship opportunities. Create a zero-waste meeting.

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Conference Sponsorships Trade Shows Insurance 279

EventMB

NOVEMBER 26, 2024

Skift Take: Completing registrations, collecting sponsorship materials, and communicating updates to exhibitors adds time and resources to planners with already-filled plates. Colette Edenborough Read the Complete Story On Skift Meetings Stova’s new platform aims to improve the experience for exhibitors and planners.

Meetings 195

Meetings Sponsorships Technology 195

Smart Meetings

DECEMBER 22, 2021

If you think popping into a succession of boring Zoom calls makes you an expert on virtual meetings , it’s time to think again. Every year, Smart Meeting profiles top event professionals as part of an annual Planner of the Year feature designed to recognize and inspire innovation and excellence. Meet the 2020 Planners of the Year.

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Meetings 2022 Tech Sponsorships 264

MeetingsNet

NOVEMBER 8, 2024

The event was aimed at meeting organizers and events-industry media and showcased the broad menu of wellness offerings Caesars has developed for its meeting clients. What’s Next For the 2025 Healthcare Advocate Summit, “our wellness planning is more complex because we need to meet our attendees where they are,” says Paige.

Healthcare 104

Healthcare Meetings 2025 2024 104

Event Marketer

OCTOBER 30, 2024

Sponsorship-wise, attendees could grab the mic in karaoke sessions sponsored by Minus 196 and try their hand at Mahjong with influencer group Mahjong Mistress, sponsored by Suntory. The event also featured entertainment from 75 performers, spanning djs, musicians, martial arts experts and traditional dance performances.

Marketing 286

Marketing Entertainment 2024 Sponsorships 286

Picatic by Eventbrite

MAY 15, 2020

Emanuel Yekutiel envisioned a people-powered meeting place with a rich social activism component. Then he built it. Manny’s soon became a vibrant venue on the busy corner of 16th and Valencia in the heart of San Francisco’s Mission District.

Meetings 370

Meetings Venues Speakers Sponsorships 370

Velvet Chainsaw

FEBRUARY 16, 2022

It should benefit attendees by meeting or exceeding their needs in the following ways: Serve — Hub spaces should always include some sort of concierge or help desk so that participants can easily understand and navigate what’s available in this multi-purpose space. It should be a place that attendees frequent to meet up with each other.

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Conference 2022 Sponsorships Tech 487

Event Marketer

FEBRUARY 5, 2024

Sabina Ahmed, AVP-Sponsorships and Experiential, AT&T As presenting sponsor of the College Football Playoff (CFP) National Championship for the last decade, AT&T is consistently hunting for new ways to elevate the fan experience through its technology. During this year’s championship weekend, Jan.

Sponsorships 296

Sponsorships Sports Technology Tech 296

Velvet Chainsaw

OCTOBER 1, 2021

Sponsorship revenue, however, is holding its own–and in some cases–growing. If you have not adjusted your sponsorship menu to include more thought leadership and attendee-experience elements, make it a high priority. Plan for daily touch-base meetings or huddles with key players to ensure each day runs smoothly.

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Sponsorships Conference 2021 2019 370

Event Marketer

SEPTEMBER 27, 2021

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

Sponsorships 310

Sponsorships Food and Beverage Sports 2021 310