Event Marketer

APRIL 17, 2024

A platinum sponsor and official outfitter of the tennis tournament, Lacoste crocs invaded Hard Rock Stadium and the South Florida city from March 17-31, with branded banners, uniforms, pop-ups, parties and pools sporting the iconic green reptile design. team to make sure that we have as much communication visibility as possible.”

Sponsorships 118

Sponsorships Apparel Retail Fashion 118

Event Marketer

APRIL 11, 2022

According to the brand, the scale of the Coca-Cola Ice House was not only designed to represent Coke’s status as a heritage partner and align with the “go big or go home” attitude, but also to meet consumers’ rising expectations of what an in-person brand experience entails as the world continues to reopen. It’s also where people are.

Sponsorships 140

Sponsorships Apparel Sustainability Sports 140

Event Marketer

OCTOBER 31, 2023

Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1.

Sponsorships 125

Sponsorships Food and Beverage 2023 Sports 125

Event Marketer

FEBRUARY 20, 2024

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. Now, marketers are in the mix, too, taking over real estate on the promenade below the convention center where the meeting takes place. The key to sponsorship?

Sponsorships 103

Sponsorships 2024 2023 Sports 103

Eventmobi

FEBRUARY 23, 2022

However, the uncertainty surrounding the raw nature of the content threatens event planners’ potential to incorporate and monetize live stream content in post-event media, sponsorship packages, or other video opportunities. Recommended Read: Event Live Streaming 101: The Ultimate Guide for Beginners.

Wireless 448

Wireless Events Social Media Venues 448

Event Marketer

JANUARY 20, 2025

Endorsements of female athletes is an evergreen marketing strategy, but womens sports is embarking on a new, more experiential era as the teams, leagues and individual players that once played to limited audiences find new fans, larger audiences and a fresh crop of passionate investors. Catch up on all of this years weekly trends here.

Sports 52

Sports Sponsorships 2024 Fashion 52

Event Marketer

FEBRUARY 5, 2024

“We have a long history of developing innovative technology, and this was a great example of something that we did in real time that directly impacts the athletes, and a unique perspective on how our technology enhances sports and the experience of sports.” During this year’s championship weekend, Jan.

Sponsorships 115

Sponsorships Sports Technology Tech 115

SmartMeetings

APRIL 6, 2021

Sponsorship is not a creation of meeting organizers or even the modern capitalist economy. A quick history lesson uncovers this: The first sponsorships date back to the 5th century BC in Ancient Greece. As the American pastime, baseball continued to drive sports sponsorship. ROI to ROO to ROE. Pandemic Shifts.

Sponsorships 78

Sponsorships Meetings Advertising Sports 78

Event Marketer

JANUARY 3, 2025

While each location will have its own local draws, attendees at Verizon Super Bowl FanFest will be able to watch the Big Game, meet hometown NFL legends and players, and enjoy entertainment from team cheerleaders, local artists, djs and live bands, such as the Mariachi Rams and Houston Texans Gameday Presentation Team.

Sponsorships 105

Sponsorships Sports Entertainment Venues 105

Event Marketer

SEPTEMBER 27, 2021

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

Sponsorships 122

Sponsorships Food and Beverage Sports 2021 122

SmartMeetings

NOVEMBER 23, 2020

If producing hybrid events were an Olympic sport , most meeting professionals would have no trouble qualifying as amateurs. By experimenting with their own events, they are inventing what the future of meetings will look like. Caryn Mambro & Alec Catalano – @OpusAgency , @khartline , @darcygabe [link]. Time to Bulk Up.

Meetings 105

Meetings Sponsorships Trade Shows 2020 105

EventMB

AUGUST 23, 2024

Founded in 2008, Legends provides venue planning and project management, premium sales, sponsorship, hospitality, and merchandise services to many sports, entertainment, and attractions brands. The post Legends – ASM Deal Is Done appeared first on Skift Meetings. They include Real Madrid. SoFi Stadium. One World Observatory.

2008 140

2008 Sponsorships Sports Hospitality 140

SmartMeetings

OCTOBER 12, 2017

Anyone who has attended a Super Bowl party or a pregame tailgate gathering knows that sporting events have a way of bringing people together. Meeting professionals can adapt that game plan to their next incentive outing or corporate retreat by building the trip around a top-tier sporting event. Open Tennis Championships, Aug.

Sports 58

Sports 2018 Banking Sponsorships 58

Eventmobi

JUNE 11, 2018

After spending the past week at MPI WEC 2018 (one of the largest annual gatherings for meeting professionals), I experienced what it’s like for an organization to pull out all the stops to create a truly memorable experience for events planners (who have seen and done it all). As a result, this theme seamlessly ran throughout WEC.

2018 188

2018 Event Planning Speakers Sponsorships 188

Event Marketer

FEBRUARY 27, 2024

IRL player meet-and-greets and on-the-spot trivia sessions were in the mix, too. The Clinic is slated to include interactive activations, media extensions, player meet-and-greets, basketball clinics, social content and community events, all geared toward inspiring the next generation of basketball players.

2024 128

2024 Sponsorships Sports Retail 128

Skiddle

NOVEMBER 23, 2023

In the heart of East London, where the vibrant energy of the creative industries meets the love for football, Gun FC has become a beacon of success and community. Watch this space to learn how we’ll be supporting other sports initiatives in the not-so-distant future. Got a question you need an answer to?

Sponsorships 59

Sponsorships Sports 2014 Fashion 59

GEVME

JANUARY 26, 2021

Almost all broadcasted sports matches, the Google I/O Meet etc. These leads are the main reason why brands do sponsorship in the first place. . Ensure maximum visibility online so that any crisis in conduction of a hybrid event does only least affects the sponsorships associated with the events. . Conclusion.

Sponsorships 218

Sponsorships Travel Events Risk Management 218

Maritz Global Events

OCTOBER 17, 2019

What if I told you to treat your guests like sports fans? What if you used some of the same elements sports teams use when designing event experiences? While one group lathers itself in body paint and the other thirsts for personal and professional knowledge, event guests and sports fans have several things in common.

Sports 58

Sports Social Media Entertainment Events 58

Event Industry News

AUGUST 5, 2019

Bristol-based Brightelm, an independent professional conference organiser, has appointed Giulia Esposito to focus on sponsorship and exhibition sales. In particular, she has spent the last seven years working on global sponsorship and exhibition sales projects with a number of commercial event operators. . Sporting Events.

Sponsorships 56

Sponsorships Financial Sports Conference 56

Event Marketer

NOVEMBER 21, 2022

From the FIFA World Cup archives: Sponsorship: Visa Spreads World Cup Fever With Interactive Lounges and In-Stadium Experiences. The activation was packed with activities designed to fuel fans’ passion for the sport and their teams, and touchpoints that conveyed the history of Coke’s World Cup sponsorship.

Sports 98

Sports 2026 Sponsorships Sustainability 98

Velvet Chainsaw

MARCH 2, 2018

The slow death of expo revenue is not an indicator that meetings don’t mean business any more. B2B buying is a team sport — an average of 5.4 Based on our deep analysis of dozens of shows, the former are the event business models being disrupted most. From our view, most industry mega-shows continue to thrive.

B2B 244

B2B Food and Beverage Trade Shows Education 244

Event Industry News

NOVEMBER 29, 2019

It is aimed at large sporting and cultural events and was unofficially tested at this year’s Glastonbury Festival. We have significant interest from huge global events and sporting bodies across the globe too, they are considering using our technology to amplify their events and increase their sponsors ROI.”. Sporting Events.

Sports 107

Sports Event Tech 2020 Tech 107

Event Marketer

NOVEMBER 25, 2024

Partner: Avenge Creative, fabrication) Photo credit: Line 8 Photography TECH WORLD ATTENDEES MEET AN ‘AI JOURNEY ACCELERATOR’ “Smarter AI for All” was the event theme at the Lenovo Tech World ’24 user conference in Seattle last month, but the host didn’t just want attendees to learn more about AI, it wanted them to interact with it.

Sponsorships 117

Sponsorships Sports Trade Shows Tech 117

Event Marketer

FEBRUARY 20, 2024

At the Super Bowl LVIII Experience, football fans had the chance to test their athletic skills, peruse memorabilia and meet NFL superstars. 7 to 10, a couple of NFL players stopped in for meet-and-greets. 1 sports drink ordered in Vegas. Additionally, throughout the pop-up store’s open hours from Feb.

Sponsorships 109

Sponsorships Sports Marketing Event Marketing 109

Event Marketer

DECEMBER 14, 2021

Sports fans are a digitally savvy audience that rely on their devices to supplement the game-viewing experience. To meet their expectations, State Farm launched a digital + live sponsorship program to kick off the NFL season with an augmented reality-fueled scavenger hunt for fans that yielded prizes like NFTs.

Social Media 119

Social Media Sponsorships Sports Tech 119

Event Industry News

AUGUST 8, 2019

This year – again with major sponsorship from Event Tech Live, the Event Technology Awards and Evolution Dome – the BBQ promises to be bigger and better. Sporting Events. Last year, the lab hosted over 100 event professionals to celebrate all things ‘techy’. Areas of interest. Brand Events. Concerts & Tours. Conferences.

Event Tech 104

Event Tech Tech Sponsorships Sports 104

Event Industry News

SEPTEMBER 13, 2022

Join the events, from business conferences to major sporting occasions that keep their attendees charged and connected. Add to that the ability to work remotely, with video meetings and calls, and after a few hours, people are running low on battery. Delight your attendees and support digital engagement. Find out more here. feature.

Sports 97

Sports Sponsorships Event Apps Sustainability 97

Smart Meetings

SEPTEMBER 29, 2022

Associated Luxury Hotels International (ALHI) President and CEO Mike Dominguez is bullish about the demand for group bookings and the path for building up the capacity to service meeting professionals sending RFPs in a compressed market with shrinking booking windows. We need to support hotels while they get staffed up,” he said.

Hospitality 98

Hospitality Hotels Sports Sponsorships 98

Smart Meetings

SEPTEMBER 29, 2022

Associated Luxury Hotels International (ALHI) President and CEO Mike Dominguez is bullish about the demand for group bookings and the path for building up the capacity to service meeting professionals sending RFPs in a compressed market with shrinking booking windows. We need to support hotels while they get staffed up,” he said.

Hospitality 98

Hospitality Hotels Sports Sponsorships 98

Smart Meetings

FEBRUARY 8, 2019

I’m guardedly optimistic by the news,” said Christy Lamagna, CMP, CMM, CTSM, founder of Strategic Meetings & Events. “It David Bruce, founder of Meeting Planners Unite and founder and executive director of Alliance of Independent Meeting Professionals, thinks that the merger will have a negative impact on planners.

Sports 84

Sports Entertainment Sponsorships Venues 84

Event Marketer

MARCH 27, 2023

Two Buffalo Bills fans scored Marriott’s grand prize: a stay in a replica hotel room at State Farm Stadium and the chance to meet NFL legends like Jim Kelly. Think: meeting former quarterback and Bills icon Jim Kelly, and chatting with current Bills wide receiver Stefon Diggs.

Sports 94

Sports Sponsorships Retail Social Media 94

TicketBud

JANUARY 11, 2024

Characteristics of Hybrid Events Hybrid events have been around for decades – think, televised sports, award shows, political events, or concerts. Hybrid events also help event organizers meet sustainability goals. In this way, hybrid events also unlock new sponsorship opportunities.

Sponsorships 126

Sponsorships Trade Shows Events Sustainability 126

Core-apps

FEBRUARY 26, 2019

Sponsorship placement for optimal ROI. Basketball is not a single player sport, and neither is building a successful event app. We mirror the digital sponsorships and enhanced listings. Additional product offerings, tailored to meet the needs of innovative event organizers. Theme and branding.

Event Apps 116

Event Apps Sponsorships Consulting Events 116

Event Marketer

DECEMBER 20, 2024

Greg Wamsley, vp-operations and sustainability lead at Mosaic North America, shares details on the agencys work with the Canadian Olympic Committee to design and produce Canada Olympic House , which gives athletes a home away from home and offers a meeting place for them to gather with loved ones and supporters.

2024 114

2024 2028 2026 Fashion 114

Event Marketer

NOVEMBER 5, 2024

The Formula 1 United States Grand Prix is known for serving up a quintessential Texas experience, with cowboy hats and boots sported in the stands, barbecue cooking on the grill, drivers riding horses into the paddock and the Dallas Cowboys Cheerleaders performing on track ahead of the race start. Ahead of the U.S.

Apparel 126

Apparel 2009 2024 Sponsorships 126

Event Marketer

MARCH 27, 2023

While Baringer went to school for sports marketing, intending to work for a professional team, he didn’t expect a health insurance company to be his way into the world of sports partnerships and events. The program also gives students a chance to attend the Super Bowl, Formula 1 Miami Grand Prix and Ultra Music Festival.

Marketing 98

Marketing Sports Hospitality Tourism 98

Smart Meetings

AUGUST 2, 2021

Before this, he worked as national sales manager, North America, for Visit Britain and executive meetings manager for Destination DC. Sklencar is director of sponsorship for MPI’s Greater New York chapter. Kooris, Solomon and Soucy are board members for Connecticut Convention & Sports Bureau. Kevin Ramsawack.

Hotels 98

Hotels Sponsorships Travel Sports 98