Event Marketer

FEBRUARY 19, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. THE CALI VIBES FESTIVAL WAS A TOTAL SMOKESHOW Music festivals and weed go hand in hand, but a cannabis brand has never served as a presenting sponsor of a major U.S.

Sponsorships 290

Sponsorships Wireless 2024 Advertising 290

Event Marketer

MARCH 25, 2024

Attendees are invited to walk through the social media-friendly spaces to take curated photo ops, while also getting a chance to literally be showered in cash at random times throughout the day. (If Much of the messaging was designed to celebrate Fabletics’ first-ever sports mascot, Fab Daddy, who takes the form of a giant letter “F.”

Sponsorships 289

Sponsorships Insurance Sports Banking 289

Event Marketer

SEPTEMBER 9, 2024

Labor Day is in the rearview mirror, and for many sports fans, that can only mean one thing: It’s football season. Naturally, brands are lining up to earn their attention at NFL and college games with tailgating tours, sponsorship activations and pop-up experiences. DUKE’S MAYO Mayonnaise was front and center on Sept.

Sports 289

Sports Sponsorships Food and Beverage Social Media 289

Event Marketer

SEPTEMBER 27, 2021

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

Sponsorships 312

Sponsorships Food and Beverage Sports 2021 312

Event Marketer

JUNE 21, 2021

Social audio just may be the next frontier for social media. Different from podcasts, which are recorded for future listening, social audio is about real-time, moderated conversations that allow listeners to actively participate. But, of course, there are some nuances to know about. Android users.

Social Media 356

Social Media Advertising Speakers 2020 356

Event Marketer

DECEMBER 14, 2021

Sports fans are a digitally savvy audience that rely on their devices to supplement the game-viewing experience. To meet their expectations, State Farm launched a digital + live sponsorship program to kick off the NFL season with an augmented reality-fueled scavenger hunt for fans that yielded prizes like NFTs.

Social Media 299

Social Media Sponsorships Sports Tech 299

Event Marketer

JULY 31, 2023

On-site activations are befitting of the British palette for low-key sponsorships. The Lawn in New York” area up front is the VIP equivalent to courtside seats, populated by celebrities, influencers, and brand partners whose social media presence amplified the activation. broadcast audience.

Sponsorships 246

Sponsorships Sports Social Media Marketing 246

Event Marketer

SEPTEMBER 19, 2024

No one has watched this tailgating evolution more closely than Jay Freedman, president of NFuse 360 Marketing, which produces The Tailgate Tour, billed as the largest and longest running fan experience in college sports. Just because tailgate audiences skew older than Gen Z, it doesn’t mean they’re not posting on social media.

Food and Beverage 290

Food and Beverage Sports Wireless Social Media 290

Event Marketer

FEBRUARY 20, 2023

Here, we tackle the sponsorship activations that went the distance for the biggest sporting event of the year. We’ve been doing ‘The Dozen’ for over three years, but this was the first time doing it as a live show, so we had to provide a more elevated guest experience,” says Lisa Litvack, vp-live events at Barstool Sports.

Sports 246

Sports Hospitality Social Media Sponsorships 246

Event Marketer

MARCH 27, 2023

So to encourage fans to follow their passion for the sport while exploring new places, the brand launched a social media contest that tasked them with describing the lengths—and travel destinations—to which they would go to see their favorite team play via TikTok, Instagram or Twitter.

Sports 246

Sports Sponsorships Retail Social Media 246

Eventmobi

FEBRUARY 23, 2022

However, the uncertainty surrounding the raw nature of the content threatens event planners’ potential to incorporate and monetize live stream content in post-event media, sponsorship packages, or other video opportunities. So do your due diligence and add another arm’s length to your social media reach.

Wireless 448

Wireless Events Social Media Venues 448

Event Marketer

MARCH 27, 2023

As a sponsor of the Arizona Super Bowl Host Committee, but not the big game itself, the Arizona-based brand launched a local and regional sponsorship anchored by digital “trading cards” that let parents rightfully claim their pets as MVPs: Most Valuable Pets. When the campaign wrapped, tails were wagging across the board.

Sponsorships 246

Sponsorships Retail Sports Social Media 246

Event Marketer

MARCH 27, 2023

While Baringer went to school for sports marketing, intending to work for a professional team, he didn’t expect a health insurance company to be his way into the world of sports partnerships and events.

Marketing 246

Marketing Sports Hospitality Tourism 246

Event Marketer

OCTOBER 17, 2022

The artists sported the special edition Wayfarers during their sets. One of several activations promoting the Colorblock Collection, the Ray-Ban x Elsewhere Rooftop Concert Series took place over three weekends in July and August, featuring sets by electronic music producers TSHA and ESTA., and closing with day party Everyday People.

Social Media 264

Social Media Sports Venues Speakers 264

Event Marketer

SEPTEMBER 30, 2024

22 event, which was unaffiliated with Netflix, and all of its sad details, were broadcast across social media as attendees deemed the experience not only a disappointment, but a “ scam ” that had tickets starting at $150.

Advertising 289

Advertising 2025 Social Media 2024 289

Event Marketer

DECEMBER 20, 2023

From seamlessly integrating next-gen holograms into brand activations to bringing sports enthusiasts closer to the action with our immersive simulators, we provide cutting-edge interactive experiences to our clients on a national scale. into our interactive gaming wall for its soccer sponsorship.

Entertainment 130

Entertainment 2023 Sponsorships Sports 130

Eventmobi

JUNE 11, 2018

Indianapolis is known for sports—including the Indy 500 race—and the conference was held near several sports fields. Creating “Instagrammable” moments that inspire attendees to share images on social media is still a top priority for planners. They can also be branded so you can use them as a sponsorship source.

2018 188

2018 Event Planning Speakers Sponsorships 188

Event Marketer

DECEMBER 12, 2022

Zappos Gets Weird with Bay to Breakers Title Sponsorship. The complimentary, limited-capacity experience even included a special appearance by the Fancy Feast kitty herself—social media gold for cat lovers. Agencies: Momentum Worldwide; M&C Saatchi Sport & Entertainment). Agency: Industria Creative). Agency: BMF).

2022 278

2022 Social Media Entertainment Tech 278

The MICE

JANUARY 9, 2025

For example, we offered activities in the fan zone, as well as special side events, to encourage participation in sports. Across our communicationswhether on our homepage, social media channels, or Fan Zone TVwe addressed sustainability topics, supported by banners and direct interaction from our volunteers.

2024 52

2024 Sustainability Sports Travel 52

Event Marketer

FEBRUARY 13, 2024

Following the infrastructure frustrations with November’s Formula 1 Las Vegas Grand Prix , Super Bowl LVIII was another test for Vegas to show it could handle big-time sporting events, and the consensus on the ground was that the city was right on the money this weekend and that the game-related experiences lived up to the hype.

Food and Beverage 325

Food and Beverage Sports Hotels Apparel 325

Event Marketer

MARCH 18, 2024

To celebrate an exclusive partnership with the resort as its official 2024 SPF Partner, Kiehl’s popped up a two-day activation designed to get its skincare products into the hands of adventure-seekers by blending “extreme sports and extreme skincare innovation.” Consumers could drop by for product sampling and education.

Apparel 298

Apparel 2024 Insurance Retail 298

Event Marketer

MARCH 11, 2024

There was also an interactive ski gondola installation, a third-floor sports-themed Paramount+ Pub, as well as myriad other vignettes and photo ops surrounding titles like “Survivor,” “Ink Masters” and “The Chi.” Agency: 15|40.

2024 264

2024 Fashion Entertainment Social Media 264

Nunify

JANUARY 19, 2023

The best way to showcase that value proposition is by creating a sponsorship package. A sponsorship package lets you differentiate from your competition, showcase the ROI from your event, and attract your dream sponsors. Table of contents Introduction Table of contents What are sponsorship packages? You get money.

Sponsorships 52

Sponsorships 2023 Social Media Sports 52

Maritz Global Events

OCTOBER 17, 2019

What if I told you to treat your guests like sports fans? What if you used some of the same elements sports teams use when designing event experiences? While one group lathers itself in body paint and the other thirsts for personal and professional knowledge, event guests and sports fans have several things in common.

Sports 58

Sports Social Media Entertainment Events 58

GEVME

NOVEMBER 17, 2020

Not so much in Europe yet, but in most of the US, sports venues can order from our seat food and beverage, to be delivered to any location. Currently, it will be mainly based on their social media profiles. What advice do you have for event professionals who are inspired by the sporting industry?

Food and Beverage 120

Food and Beverage Sports B2C B2B 120

Event Industry News

SEPTEMBER 23, 2021

A 2018 Department for Digital, Culture, Media and Sport Committee report showed that for every £10 spent on a ticket for a live music event, £17 is spent elsewhere in the local economy, meaning that every ticket taken up positively impacts the whole community.

Sponsorships 87

Sponsorships Social Media 2018 2021 87

SpotMe Blog

MAY 4, 2021

From virtual entertainment to sponsorships, learn how you can make a digital or hybrid conference just as exciting — or more exciting — than its fully in-person counterpart. #1) 5) Build Credibility With Sponsorships. Work together on social media content and promotions. Social Media Strategies Summit.

2021 130

2021 Conference Social Media Healthcare 130

zkipster

SEPTEMBER 19, 2016

” As the Head of Sponsorship, Events & Strategy at the Hong Kong Rugby Union, Melvin works hard all year to make the 120,000 visitors of the Sevens happy. Head of Sponsorship, Events & Strategy at the Hong Kong Rugby Union: Melvin Byres. Melvin’s team handles events and VIP operations in the stadium and across the city.

Tech 79

Tech Social Media 2016 Sponsorships 79

Planning Pod

JULY 25, 2019

Marketing and promotion – For creating and deploying event websites, email marketing, event mobile apps, surveys/forms, video marketing and social media promotions. It also offers event marketing tools for email blasts and social media integration plus metrics tools for referral tracking, link tracking and custom reporting.

Event Management 112

Event Management Management 2019 Social Media 112

Event Industry News

SEPTEMBER 26, 2019

Increase sponsorship revenue and satisfaction by offering your sponsors a new way of communicating with event attendees, as well as with event gamification. Type of events served: Awards Brand activations Concerts Conferences Experiential Festivals Meetings Sporting events. Sporting Events. Areas of interest. Brand Events.

Event Tech 56

Event Tech Tech Sports Social Media 56

Event Industry News

SEPTEMBER 20, 2019

All education sessions fall under five themes: Engagement, Innovation & Technology; Leadership, Professional Development & Culture; Partnerships, Sponsorships & Sales; Current Affairs, Regulations & Compliance; and “Marketing, Social Media & Branding. Sporting Events. Areas of interest. Brand Events.

Sponsorships 61

Sponsorships 2019 Fashion Negotiating 61

Social Tables

FEBRUARY 23, 2023

Executing a high-earning fundraiser with an abundance of community support relies heavily on volunteers and sponsorships, as well as space and product donations. Promote the event in neighboring communities, on social media, with participating partners, your local tourism office, and with landmark Visitor Centers nearby.

Event Ideas 78

Event Ideas Social Media Entertainment Sports 78

Cvent: Event Marketing

MAY 16, 2018

In the coming year, this technology will be used to enhance sponsorship experiences. Social Media Walls. Social media walls are huge screens that project your attendees’ social posts and photos tagged with your event hashtag. This event tech trend turns your attendees into photographers and event promoters.

Event Technology 58

Event Technology 2018 Technology Social Media 58

Event Industry News

MARCH 7, 2019

He has 23 years’ experience across all disciplines including Experience and Event Marketing, Sponsorship, Amplification, Social Media Strategy, Retail Insights, Influencer Marketing, Experiential and Branded Content, and Omni-Channel Experiences. Whether it’s for insight, strategy, advertising, branding, live events, or more.

Airlines 63

Airlines Social Media Retail Automotive 63

PCMA Convene

AUGUST 20, 2024

.” — Sherron Washington , Marketing and Communication Strategist and Professor at Trinity University and Stevenson University STEAL THIS IDEA Participants at the 2024 IOC World Conference on Prevention of Injury and Illness in Sport were able to grab some lunch and eat while watching poster presentations at stations set up around the dining area.

Speakers 98

Speakers Food and Beverage Conference 2024 98

Planning Pod

SEPTEMBER 21, 2020

Perfect for: Music and sporting events, food festivals, community events. Features include event registration, attendee intelligence, smart event data, sponsorship options, social networking. Includes personalized schedules, sponsor/exhibitor features, social media integrations, complex session setup.

Event Apps 78

Event Apps Conference Social Media Trade Shows 78

PCMA Convene

JUNE 28, 2016

long until the competitive sport of Olympics marketing kicks into high gear. Yet the economic and political situation in Brazil is creating challenges for Summer Games sponsors — and teams and athletes today must deal with exorbitant costs in order to stay competitive, so they rely on those sponsorship dollars for support.

Sponsorships 40

Sponsorships Retail Sports Social Media 40