Prestige Events Magazine

FEBRUARY 14, 2024

per attendee, surpassing live sports, theatre, and comedy. Live sports, despite attracting frequent visits, saw a lower average spend of £50.63. Social media plays a crucial role in driving festival and live music attendance.

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Social Media Sports 2024 Marketing 147

Event Marketer

APRIL 17, 2024

The scale of the signage and visuals, as well as the presence of the Wendy persona, who is the voice of Wendy’s on social media, is something the team strategized for when it came to social media amplification.

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Sponsorships Social Media Sports 2024 317

Eventbrite UK

AUGUST 7, 2017

Having a presence on social media is no longer enough! You need to up your game constantly and you can do this with the help of the best social media tools. The post The Best Social Media Tools for Event Marketers appeared first on Eventbrite UK Blog.

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Social Media Event Marketing Marketing Events 122

Event Marketer

SEPTEMBER 9, 2024

Labor Day is in the rearview mirror, and for many sports fans, that can only mean one thing: It’s football season. COCA-COLA Coca‑Cola Zero Sugar is partnering with Electronic Arts (EA) this college football season as the exclusive CPG sponsor of the new EA SPORTS College Football 25 video game.

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Sports Sponsorships Food and Beverage Social Media 289

Event Marketer

JUNE 21, 2021

Social audio just may be the next frontier for social media. Different from podcasts, which are recorded for future listening, social audio is about real-time, moderated conversations that allow listeners to actively participate. But, of course, there are some nuances to know about. Android users.

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Social Media Advertising Speakers 2020 356

Event Marketer

SEPTEMBER 19, 2024

No one has watched this tailgating evolution more closely than Jay Freedman, president of NFuse 360 Marketing, which produces The Tailgate Tour, billed as the largest and longest running fan experience in college sports. Just because tailgate audiences skew older than Gen Z, it doesn’t mean they’re not posting on social media.

Food and Beverage 290

Food and Beverage Sports Wireless Social Media 290

Event Marketer

DECEMBER 13, 2021

The approach struck a chord, and the campaign ultimately earned 100 percent positive consumer sentiment—a rare feat in the age of social media. We wanted to use social media because we thought it was a great way to create buzz broader than just being in New York,” says Andrea Brimmer, cmo at Ally. “So

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Venues Social Media Financial 2022 331

Prestige Events Magazine

SEPTEMBER 19, 2024

The guide, which comes in blog, video, and social media form consists of top tips for organisers when planning these important business events.

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Social Media Corporate Meetings Sports Venues 261

Event Marketer

SEPTEMBER 5, 2023

He not only sported a black-and-white Claritin-branded racing suit—emblazoned with his name, of course—but also enthusiastically engaged with on-site media and attendees as an ambassador for the brand. The brand leveraged its social media channels, and Muniz posted about the event for his own followers.

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Social Media Hospitality Sports Marketing 279

Event Marketer

JULY 2, 2024

Team Black banners with House Targaryen’s three-headed red dragon sigil hung prominently on the exterior of Rockefeller Center, Citi Field and the New York Stock Exchange, while Grand Central Terminal pledged its loyalty to the “One True King” with green banners sporting a gold dragon sigil. Even we were duped into believing they were real.)

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Social Media Sports Marketing Event Marketing 299

Event Marketer

MARCH 14, 2025

The JBL Campus event, hosted at Victory Lap, a sports bar known as a hub for University of Texas at Austin students, was part concert, part hands-on product demo, and all crafted to entice the next generation. from March 8-9 was the physical manifestation of the brands social media gallery of the same name. Agency: George P.

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2025 Airlines Food and Beverage Sports 147

Event Marketer

JUNE 13, 2022

While a virtual component was offered, and a main stage presentation was still part of the mix, it was the series of interactive vignettes highlighting the biggest conversations on Twitter that served as the foundation of the social media giant’s 2022 NewFronts strategy.

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2022 Advertising Sports Social Media 352

Event Marketer

SEPTEMBER 27, 2021

More on Sports Sponsorship: How Seven Sponsors are Serving up Fan Experiences at the 2021 US Open. Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year. Grey Goose uses its Honey Deuce Cocktail Kit to engage sports fans at home. Aleco Azqueta. EM: What did this year’s strategy entail?

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Sponsorships Food and Beverage Sports 2021 312

Event Marketer

DECEMBER 14, 2021

Sports fans are a digitally savvy audience that rely on their devices to supplement the game-viewing experience. Using their smartphones, consumers scanned a football-shaped QR code found on the #TeamStateFarm Football Find microsite, the State Farm Newsroom site, on State Farm’s social media channels, and on physical signage in the city.

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Social Media Sponsorships Sports Tech 299

Event Marketer

NOVEMBER 1, 2021

Couples who preferred to enjoy the event from home could participate remotely by creating food and cocktail recipes featured across BLK and partnering restaurant social media channels. The activations are the main focus of a 360-degree marketing campaign that includes digital, social, out of home, paid media and more.

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Social Media Fashion 2019 Sports 306

Event Marketer

APRIL 3, 2023

So as the event’s final matches approached, the brand unveiled a set of three murals on the shores of Doha dubbed the “Beach Club Billboard” to underscore its commitment to ensuring equity and access for female athletes, and remind sports fans that “the game has two halves.” Overwhelmingly, men were named. But on Dec.

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Sponsorships Sports Social Media Contracts 264

Event Marketer

APRIL 10, 2023

As the nation’s fastest-rising sport, pickleball is attracting sponsors from a host of categories as tournaments , tours and festivals dedicated to the sport continue to crop up. The PPA is involved with amateur games, so they’re making the sport super accessible. Let’s make this sport more accessible.

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Sponsorships Sports Social Media Marketing 246

Attendease

FEBRUARY 7, 2022

As such, they create and sponsor a wide variety of extreme sports events — from BMX and mountain biking, to cliff-diving and parkour, to motorsports racing, and beyond — and you can guarantee there are fridges chock-full of the latest Red Bull products in every dressing room and at every concession stand. Pre-Launch Promotion.

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Trade Shows Social Media Automotive Fashion 363

Event Marketer

AUGUST 16, 2021

And then there were the social media watch parties. Speaking of social media, Pratt and other cast members were highly involved in the campaign, using their own social channels to engage with fans and promote the film. The stream then led into a shout-out from Pratt before moving into the watch party.

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Social Media Transportation Airlines Travel 351

Event Marketer

JULY 31, 2023

The Lawn in New York” area up front is the VIP equivalent to courtside seats, populated by celebrities, influencers, and brand partners whose social media presence amplified the activation. On-site activations are befitting of the British palette for low-key sponsorships. broadcast audience.

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Sponsorships Sports Social Media Marketing 246

Canadian Special Events

NOVEMBER 26, 2024

A highlight of the evening was the dynamic dance floor, which led up to a platform designed to resemble sports bleachers. This subtle nod to Dylan’s love of sports was incorporated in a way that didn’t overshadow the overall elegance of the event. The post A Deep Love of Sports appeared first on CanadianSpecialEvents.com.

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Sports Social Media Entertainment Venues 52

Event Marketer

FEBRUARY 20, 2023

Here, we tackle the sponsorship activations that went the distance for the biggest sporting event of the year. We’ve been doing ‘The Dozen’ for over three years, but this was the first time doing it as a live show, so we had to provide a more elevated guest experience,” says Lisa Litvack, vp-live events at Barstool Sports.

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Sports Hospitality Social Media Sponsorships 246

Eventmobi

AUGUST 5, 2020

It’s just like that feeling you get when you’re attending a sports game and your face comes up on the jumbotron. It was a unique and unexpected twist to what would have been a pretty typical meeting and it’s also a great way to get some social media buzz going. Attendees love to see themselves on screen.

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Speakers Social Media Entertainment Conference 370

Event Marketer

MARCH 27, 2023

So to encourage fans to follow their passion for the sport while exploring new places, the brand launched a social media contest that tasked them with describing the lengths—and travel destinations—to which they would go to see their favorite team play via TikTok, Instagram or Twitter.

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Sports Sponsorships Retail Social Media 246

Eventmobi

FEBRUARY 23, 2022

Whereas if you’re photographing, recording or streaming in a public place (including conference halls, sports arenas or concert venues) there is little to no legal action to be taken. So do your due diligence and add another arm’s length to your social media reach.

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Wireless Events Social Media Venues 448

Event Marketer

JANUARY 22, 2024

To engage fans who couldn’t make it to the IRL experiences, “Love Life Date Night” offered a virtual component where couples could participate at home by creating food and cocktail recipes featured across BLK and partnering restaurant social media channels. Treat consumers to sweet samples. Agency: 160over90.

Food and Beverage 289

Food and Beverage Social Media 2022 Negotiating 289

Event Marketer

MARCH 27, 2023

While Baringer went to school for sports marketing, intending to work for a professional team, he didn’t expect a health insurance company to be his way into the world of sports partnerships and events.

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Marketing Sports Hospitality Tourism 246

Event Marketer

APRIL 17, 2023

Contrasting Austin’s sunny spring weather, Paramount+ breezed in to SXSW 2023 with a cozy slope-side pop-up from March 10-13 to engage attendees with its latest slate of original series, movies and sports. Brand ambassadors sported blue Paramount+ parkas with white pom knit hats and ski pants.

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Sports 2023 Social Media 2022 246

Social Tables

DECEMBER 9, 2016

There is nothing like a good sporting event to promote sportsmanship and friendly competition. When it comes to sports event planning, there may be some questions running through your mind over what is required in terms of logistics and venue layout. Sporting events should be about fun and not about winning. Waiver of Liability.

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Sports Event Planning Social Media Venues 92

Event Marketer

OCTOBER 31, 2023

From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1. Here, we explore the four key facets of the brand’s sponsorship program.

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Sponsorships Food and Beverage 2023 Sports 321

Event Marketer

OCTOBER 17, 2022

The artists sported the special edition Wayfarers during their sets. One of several activations promoting the Colorblock Collection, the Ray-Ban x Elsewhere Rooftop Concert Series took place over three weekends in July and August, featuring sets by electronic music producers TSHA and ESTA., and closing with day party Everyday People.

Social Media 264

Social Media Sports Venues Speakers 264

Event Marketer

MARCH 25, 2024

Attendees are invited to walk through the social media-friendly spaces to take curated photo ops, while also getting a chance to literally be showered in cash at random times throughout the day. (If Much of the messaging was designed to celebrate Fabletics’ first-ever sports mascot, Fab Daddy, who takes the form of a giant letter “F.”

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Sponsorships Insurance Sports Banking 289

Event Marketer

NOVEMBER 14, 2022

The content could be shared on participants’ social channel of choice and was broadcast across the external signage of the company’s Times Square headquarters, a social media strategy that was supported by Morgan Stanley’s first-ever influencer partnerships.

Financial 290

Financial Fashion Banking Social Media 290

Eventsforce

DECEMBER 12, 2019

In this month’s round up of top tech stories, we look at the latest trends in social media and what event professionals can do to boost their marketing activities in 2020. Have a look at the top event tech stories you don’t want to miss: Social Media Today: 6 Key Social Media Trends to Watch in 2020.

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Social Media 2020 Tech Transportation 87

Event Marketer

SEPTEMBER 30, 2024

22 event, which was unaffiliated with Netflix, and all of its sad details, were broadcast across social media as attendees deemed the experience not only a disappointment, but a “ scam ” that had tickets starting at $150.

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Advertising 2025 Social Media 2024 289

GEVME

APRIL 5, 2018

If your opening ceremony is dedicated to the launch of a new product for athletes, the event will generate desired benefits only in case you’ll manage to attract people proficient in sports. Build social media campaigns. It’s important to get in social media at least few weeks before an event. Choose an event type.

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Social Media Advertising Marketing Sports 195

Event Marketer

JUNE 27, 2023

But it was a huge success, I think both for the sport and for the brand activations that were there, so we went back again,” says Michael Giardina, vp-marketing, mixable spirits, at William Grant & Sons. Agencies: Momentum Worldwide; M&C Saatchi Sport & Entertainment North America; Quaker City Mercantile; Dentsu.

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