Remove Social Media Remove Sports Remove Tech
article thumbnail

SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin

Event Marketer

The JBL Campus event, hosted at Victory Lap, a sports bar known as a hub for University of Texas at Austin students, was part concert, part hands-on product demo, and all crafted to entice the next generation. from March 8-9 was the physical manifestation of the brands social media gallery of the same name. Agency: George P.

2025 233
article thumbnail

State Farm Sends NFL Fans on a Treasure Hunt for Footballs and NFTs

Event Marketer

Sports fans are a digitally savvy audience that rely on their devices to supplement the game-viewing experience. Using their smartphones, consumers scanned a football-shaped QR code found on the #TeamStateFarm Football Find microsite, the State Farm Newsroom site, on State Farm’s social media channels, and on physical signage in the city.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Twitter Prioritizes Interactive Exhibits Over Stage Time at its 2022 NewFronts Event

Event Marketer

While a virtual component was offered, and a main stage presentation was still part of the mix, it was the series of interactive vignettes highlighting the biggest conversations on Twitter that served as the foundation of the social media giant’s 2022 NewFronts strategy.

2022 352
article thumbnail

Guide: How to Plan a Successful Product Launch Event

Attendease

As such, they create and sponsor a wide variety of extreme sports events — from BMX and mountain biking, to cliff-diving and parkour, to motorsports racing, and beyond — and you can guarantee there are fridges chock-full of the latest Red Bull products in every dressing room and at every concession stand. Pre-Launch Promotion.

article thumbnail

How to Legally Live Stream Your Event

Eventmobi

But before we dive into the challenges and solutions of this tech, the ability to broadcast live video from your personal device to whomever is willing to watch raises the question: How do you police thousands of users live streaming? So do your due diligence and add another arm’s length to your social media reach.

Wireless 448
article thumbnail

Top Social Media Trends to Watch in 2020 and 6 Other Tech Stories Event Planners Should Read

Eventsforce

Want the lowdown on all things event tech? In this month’s round up of top tech stories, we look at the latest trends in social media and what event professionals can do to boost their marketing activities in 2020. Humans are after all, social animals. Stories are another big thing to watch in social media.

article thumbnail

Q&A: How AfroTech Drives Engagement for its Portfolio of Career-Focused Live Events

Event Marketer

A lot of times, it’s a kind of homecoming for the tech folks.” Simone White, SVP-AfroTech and Live Events Since 2016, AfroTech has been the place where inclusive tech companies and Black professionals and innovators meet. The media company, under Blavity Inc., We also use the traditional marketing channels like social media.

Tech 306