SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin
Event Marketer
MARCH 14, 2025
The JBL Campus event, hosted at Victory Lap, a sports bar known as a hub for University of Texas at Austin students, was part concert, part hands-on product demo, and all crafted to entice the next generation. For 2025, a few new titles were added to the experience, including Happy Face, in addition to the return of fan favorites.
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