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How to Secure Event Sponsorship

Attendease

Sponsorships are the lifeline that keeps the events industry sustainable. Over the last decade, event sponsorship has become the primary way in which events receive funding, products, and other services. Undoubtedly, the most lucrative form of sponsorship for event managers, the brands too gain a lot from these events.

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Podcast: Inside Canada Olympic House and Air Canada’s Paris 2024 Campaign, with Mosaic and Wasserman

Event Marketer

Greg Wamsley, vp-operations and sustainability lead at Mosaic North America, shares details on the agencys work with the Canadian Olympic Committee to design and produce Canada Olympic House , which gives athletes a home away from home and offers a meeting place for them to gather with loved ones and supporters.

2024 290
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IAEE Expo! Expo! Put on a Show for Show Organizers in LA

Smart Meetings

A hands-on technology learning lab encouraged attendees to test their prompt prowess as AI collaborators and take new tech products for a drive. Read More: IAEE Womens Leadership Forum Created a Safe Space A marketing strategies track shared real-world stories about brand management, attendee acquisition and sponsorship sales.

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Podcast: Cultivating Longevity in Your Team and Career, with Cyndie Wang of HPE

Event Marketer

Cyndie Wang, VP-Global Sponsorships and Brand Experience, Hewlett Packard Enterprise (HPE) No two days are ever the same for Cyndie Wang. Plus, she shares the KPIs and metrics HPE is employing to measure the impact and business influence of its events and programs, as well as the future state of AI, sustainability, DEI and tech.

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Q&A: 10 Minutes with Keri Ibbitson of Philips

Event Marketer

More of Our Interviews: Q&A: 10 Minutes with Zac Kelley of Zimmer Biomet Q&A: 10 Minutes with Erin Taylor of Oatly Keri Ibbitson, Regional Lead-Events at Philips “HIMSS has been a tradeshow giant for most my career, bridging cutting edge tech companies with healthcare giants, and the hybrids in between,” Ibbitson says.

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How Salesforce is Embracing Safety, Tech to Elevate its Dreamforce Event

Event Marketer

The brand also invited attendees to customize their event experience by industry and topic (such as sustainability) to enjoy a more personalized, Netflix-like experience. The post How Salesforce is Embracing Safety, Tech to Elevate its Dreamforce Event appeared first on Event Marketer. Agency: George P. Johnson, New York City.

Tech 246
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Event Tech Live: What to Know Before You Go

Stova

Are you attending Event Tech Live (ETL) in London next week? What the Event Offers Event Tech Live has been the industry’s primary source of education and innovation in all things event technology for over 8 years, and with over 100 exhibitors and 100 sessions, this iteration promises to be one of its best.