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From Tech to Name-dropping, Four Ideas to Ace Your Golf Sponsorships

Event Marketer

Following last years revamp of its sponsorship strategy at the golf tournament, Morgan Stanley is returning with a putting experience on replicas of the courses ninth and 16 th holes. American Express also highlighted small businesses as part of its sponsorship of the 2024 U.S. Womens Open in Lancaster, PA.

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Podcast: Inside Canada Olympic House and Air Canada’s Paris 2024 Campaign, with Mosaic and Wasserman

Event Marketer

In addition to discussing the long lead times and procurement issues that come with working on a global, landmark event, Wamsley offers his take on the Paris 2024 experience, including its sustainability innovations and integration into historical venues. and Los Angeles 2028 (a showcase of tech and sustainability?).

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How to Design an Event Sponsorship Package

Eventmobi

Event Sponsorship Package Basics. Sponsors are a crucial source of revenue for events, so make sure that you are able to offer competitive and valuable event sponsorship package options. The two most common ways to approach building event sponsorship packages are: . 1) The Tiered Sponsorship Model.

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IAEE Expo! Expo! Put on a Show for Show Organizers in LA

Smart Meetings

A hands-on technology learning lab encouraged attendees to test their prompt prowess as AI collaborators and take new tech products for a drive. Read More: IAEE Womens Leadership Forum Created a Safe Space A marketing strategies track shared real-world stories about brand management, attendee acquisition and sponsorship sales.

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Nine High-tech Solutions to Explore in the COVID-19 Era

Event Marketer

High-tech vending machines have been a staple in many experiential activations over the years and while most were a pure social media amplification play—tweet with a hashtag within a geofenced area to receive dispensed goods—their touchless nature could solve a few different pain points on the show floor moving forward.

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How Topgolf Teed up a Product Launch with an Engagement-rich ‘Nightclub’

Event Marketer

Known for its tech-driven golf driving range game at more than 100 venues around the world, along with yummy bar food offerings and party packages, the brand stepped outside its comfort zone to host a buzzy launch experience with a cast of sponsors at its El Segundo, CA, location on July 31—creating a nightclub to launch the golf club.

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How to Design an Event Sponsorship Package

Eventmobi

Event Sponsorship Package Basics. Sponsors are a crucial source of revenue for events, so make sure that you are able to offer competitive and valuable event sponsorship package options. The two most common ways to approach building event sponsorship packages are: . 1) The Tiered Sponsorship Model.