No Spectators: How Four Brands Altered Their Game Plans for the Tokyo Olympics
Event Marketer
SEPTEMBER 27, 2021
First, organizers delayed the games by a year in deference to the COVID-19 pandemic (yet kept the name Tokyo 2020). Explore more Olympics Sponsorship Strategies: Inside Seven Top Activations From the Summer Olympics. activities throughout Tokyo 2020. The immersive technology company co-hosted a watch party with the U.S.
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