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Identity publishes white paper exploring the future of immersive events

Prestige Events Magazine

Creative experiential agency Identity, part of the Human Network, has released its latest white paper, Shaping the Future of Immersive Experiences , designed for brand leaders, event buyers, and CMOs. Preparing for the Future Brands must embrace innovation, storytelling, and sustainability to stay ahead.

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Identity strengthens leadership team with appointment of industry specialist Martin Fullard as Marketing and Communications Director

Prestige Events Magazine

His recent authorship of a significant white paper on the global events economy for The Business of Events demonstrates his strategic understanding of the industry’s challenges and opportunities.

Marketing 264
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Best of 2023: Sustainability

Smart Meetings

In 2023, Smart Meetings released a stream of multimedia resources for planners to learn about sustainability in the world of events. This year, sustainability was just as much about education and how-to’s as it was about why it’s important to be sustainable. We know sustainability is important.

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Smart Moves: Marriott Marquis Washington, DC Appoints Sustainability Concierge

Smart Meetings

Stephanie Miller, sustainability concierge, will guide hotel guests to their most sustainable visits Marriott Marquis Washington, DC is one of the District of Columbia’s largest LEED Silver-certified hotels, and true to its green nature, it has rolled out a new sustainability program , right in time for its 10th anniversary.

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IMEX 2022 ‘Pathways to Clarity’ Showcased Sustainability and Mental Wellness

Smart Meetings

Download “Pathways to Clarity” a joint IMEX, Smart Meetings White Paper outlining the state of the meetings industry. “We were doing sustainability before anyone thought it was remotely interesting because we thought it was the right thing to do,” said IMEX CEO Carina Bauer. meetsmart pic.twitter.com/xY7qsyppLz.

2022 264
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Business Travel Strikes Back, A New Company Culture Dawns

Smart Meetings

In the face of doubt, however, business travel has emerged with critical and pivotal strategies for recovery in its pocket and a renaissance of travel in its sights, as evidenced by American Express Global Business Travel (GBT)’s white paper, “ Why Business Travel Is the Center of the New Company Culture.”

Travel 263
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7 Ways to Embed Wellness in Your Meetings

Smart Meetings

Collaborate with local suppliers for fresh, sustainably sourced ingredients. Adopt Sustainable Practices : Implement eco-friendly initiatives, from digital event materials to selecting venues that prioritize sustainability. ” Meals : Offer a variety of healthy, nourishing food choices that accommodate all dietary needs.

Meetings 264