No Spectators: How Four Brands Altered Their Game Plans for the Tokyo Olympics
Event Marketer
SEPTEMBER 27, 2021
First, organizers delayed the games by a year in deference to the COVID-19 pandemic (yet kept the name Tokyo 2020). New this year was the Samsung Galaxy Tokyo 2020 Media Center, a virtual experience that served as the center of all Samsung p.r. activities throughout Tokyo 2020. Then they announced a ban on nearly all spectators.
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