Sat.Jan 11, 2025 - Fri.Jan 17, 2025

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Reducing No-Shows at Free Events: A Bold Approach

Conferences that Work

Liz Latham , co-founder of Club Ichi and a brilliant event marketer, recently shared an intriguing idea she plans to test to increase attendance at her free events. Having registrants not show up has become a big problem for the meeting industry, especially for free events. Not long ago, registrants would reliably attend events they signed up for, barring unforeseen circumstancesa far cry from today’s reality.

Financial 156
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Five Predictions from Scott Galloway that Signal Change for Business Events

EventMB

Skift Take: At PCMAs Convening Leaders conference, NYU Stern professor, author, and entrepreneur Scott Galloway shared his insights on the trends shaping the 2025 business landscape. Many of his predictions could impact the business events industry, these five may have the biggest impact.

2025 117
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LA Fires Update: What Meeting Profs Need to Know

Smart Meetings

How to Help MICE Colleagues With the full extent of damage from the ongoing Los Angeles wildfires still being evaluated, many in the meetings and events industry are stepping up to find meaningful ways to support those impacted. The effects have rippled across the community, touching everyone from hotels, restaurants and event venuesand their hardworking staffto families and individuals who have lost their homes and nearly everything they own.

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EventSource’s List of 2025 GTA Open Houses and Wedding Shows

EventSource

Just got engaged and ready to dive head-first into your wedding planning adventure? Or perhaps you’re just looking for inspiration to make your special day unforgettable? Wedding open houses are the perfect opportunity to explore venues, meet industry professionals, and envision how your big day could come to life. We’ve got your round-up of all the wedding open houses happening between January and March.

2025 71
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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Miami Art Week: 10 Experiential Ideas Worth Stealing

Event Marketer

Every winter, more than 20 international art fairs come to life in Miami across 1,200-plus galleries, where the work of thousands of global artists is on display. In recent years, brand activations and events have also become essential to the upscale events ecosystem, and during Miami Art Week 2024 (Dec. 2-8), some new faces and fresh experiential tactics popped up.

More Trending

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The Polygon Gallery: North Van’s Chic Event Destination

Canadian Special Events

Located at 101 Carrie Cates Court in North Vancouver, The Polygon Gallery is a stunning venue that blends sleek modern architecture with the artistic energy of Vancouvers waterfront. This contemporary gallery is a dynamic setting that sparks creativity, ensures flexibility, and provides event planners with the tools to execute an unforgettable experience.

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Xuanxuan and Leo’s Luxurious Classic Wedding at Edgewater Manor

EventSource

When Xuanxuan and Leo promised forever to each other, their love story found the perfect setting at Edgewater Manor. Perched on the shores of Lake Ontario, the venue brought charm and closeness to their romantic summer wedding. With its breathtaking views and cozy stone architecture, it set the stage for a day that was intimate, stylish, and filled with heartfelt moments.

Venues 62
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EventWell Unveils Bold Plans for 2025: Launching the EventWell Manifesto and SensorySafe Accreditation Scheme

Prestige Events Magazine

EventWell, the UKs leading neurodivergent-led not-for-profit championing neuroinclusion and wellbeing in the events industry, is thrilled to announce the upcoming launch of the EventWell Manifesto and the groundbreaking SensorySafe Accreditation Scheme in 2025. These initiatives are set to transform the landscape of UK events, conferences, exhibitions, and festivals by setting new standards for accessibility and inclusion.

2025 59
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The Silent Power of Seating Charts

EventMB

Skift Take: Images from President Jimmy Carters funeral showed how the seating arrangement spurred some unlikely encounters. Your seating strategy has the power to do the same.

Meetings 111
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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A More Experiential Era in Pop Star Sponsorships

Event Marketer

Olivia Rodrigo. Charli XCX. Big Sean. Sabrina Carpenter. These are just some of the pop artists shaking up the sponsorship landscape through unconventional brand partnerships that reimagine what a celebrity endorsement looks like (hint: it looks a lot more experiential). Enterprising marketers have long leaned on celebrities to help them excite fans, gain traction with new audiences and generate media impressions.

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NOWIE’S new research initiative aims to better understand challenges for women in events

Event Industry News

The Network of Women in Events (NOWIE) has today (14th January) launched a pioneering annual research survey, which aims to better understand the challenges faced by women in the events industry.

2013 59
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Transforming Event Dreams into Reality

Event Planning BluePrint

Unscripted Chats: Tequila, Mistakes, and Work-Life Balance Ive known Addie Graham-Kramer for over a decade, and shes nothing short of amazing. As a key part of our Event Planning Blueprint community, Addie has built her company, The Event Company , into a powerhouse that plans 45+ events annually with a team of over 15 employees. Shes not only a phenomenal entrepreneur but also an inspiring leader in the event planning industry.

2013 62
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Multigenerational Magic: Engaging Diverse Audiences at Events

Smart Meetings

Creating unforgettable events starts with understanding how to connect with attendees from every generation. Baby Boomers, Generation X, Millennials and Gen Z each bring their own unique perspectives, preferences and expectations to the table. Understanding and respecting these differences is key to creating events that genuinely resonate. So, lets explore practical strategies to successfully engage diverse groups.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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X-Culture Program Inspires Students to Innovate in the Events Industry

PCMA Convene

The X-Culture International Business Symposium brought together 51 X-Culture students from 15 countries across six continents who, in addition to participating in a business competition and career development program, had the chance to network, learn more about the world of international business, and meet and hear from international business scholars.

2030 59
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Caroline Gourlay appointed new Women in Exhibition’s UK Chapter President

Event Industry News

Women in Exhibitions, UK Chapter, have announced Caroline Gourlay, Head of B2B Exhibition Sales at Excel London, as its new president. Women in Exhibitions aims to inspire, empower and prepare women for leadership positions in the events and exhibitions sector, by supporting at every stage of their career journey.

B2B 59
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Celebrating 100 Years of Care: St. Mary’s Centennial Ball

Canadian Special Events

The historic Windsor Station in Montreal was transformed into a breathtaking venue to celebrate the 100th anniversary of St. Marys Hospital. The St. Marys Ball, produced by Total Events , welcomed 750 of Montreals most distinguished guests for an unforgettable evening of elegance, history, and innovation. The evening was meticulously crafted to honour a century of exceptional healthcare.

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Work Away

The Castle Group

When I was in the process of making a career change after a dozen years working in the news industry, I remember thinking I would work twice as hard for a company that would give me a little more flexibility in my life. The chance to work remotely a little bit more, get home in time to take my son trick-or- treating on Halloween, etc. Just a few examples of little things that can make a big difference.

Travel 52
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Identity appoints award-winning business development leader George Perry as Global Head of Business Development

Prestige Events Magazine

Identity, a leading brand experience agency within The Human Network, announces the appointment of George Perry as Global Head of Business Development, strengthening its international growth strategy across key markets including the UK, Europe, Middle East, and with an eye on future opportunities in the United States. Perry joins Identity following a successful tenure as Global Business Development Director at AVANTGARDE Group, where he led international teams across the global offices.

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Making Festivals Count: EIF launches new UK Festivals Data Map

Event Industry News

A new UK Festivals Data Map is launched, mapping over 850 festivals that took place in England, Wales and Scotland in 2024, where music was a key part of the entertainment.

2024 59
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What’s driving event strategy in 2025?! Join IBM and Opus Agency on January 22 for a webinar breaking down the latest trends, challenges, and opportunities from Bizzabo’s 2025 Event Benchmarking Report. Read more here.

Opus Agency

Explore 2025 Event Benchmarks with IBM, Opus Agency, and Bizzabo

2025 52
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The List: Warm Up and Team Build

SmartMeetings

Team-building exercises for when its chilly outside Team-building activities have a lot of power to help groups feel more comfortable and connected. Whether youre on a tight schedule and dont have much time, you dont have access to materials, you cant coordinate an offsite or even if youre looking at doing some team-building exercises with your in-office staff, there are plenty of activities that are easy to do and have powerful effects.

2025 52
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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7 Best LMS for Training Providers Ranked for 2025

Arlo Training & Events Software

Most learning management systems are designed to meet the needs of internal training teams, with typical use cases including upskilling employees, supporting professional development, and mandatory workplace training such as onboarding and compliance training. Obviously, this is very beneficial if you’re part of an internal team. There’s no shortage of platforms available that can help you create and manage the training materials you need for your employees.

2025 26
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EventWell unveils bold plans for 2025: Launching the EventWell Manifesto and SensorySafe Accreditation Scheme

Event Industry News

EventWell, the UKs leading neurodivergent-led not-for-profit championing neuroinclusion and wellbeing in the events industry, is thrilled to announce the upcoming launch of the EventWell Manifesto and the groundbreaking SensorySafe Accreditation Scheme in 2025.

2025 59
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Hitting the high notes with £27m investment from The National Lottery Heritage Fund

Prestige Events Magazine

New funding in 2025 saving seven lesser-known UK heritage treasures From awakening Edinburghs Architectural Masterpiece on Calton Hill, dormant for over 50 years, to transforming former offices for the Sheffield United Gas Light Company into a new vibrant and visible home for young musicians, called Harmony Works in Sheffield Saving Jumbo the last intact listed water tower from the Golden Age of industrial water engineering in Colchester and reopening the Palais de Danse in St Ives to visitors

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Harry Potter Meets Immersive Networking at The College of Extraordinary Experiences

EventMB

Skift Take: Are you tired of small talk over lukewarm coffee at yet another hotel ballroom? Well, theres a business event in a medieval castle in Poland, where business networking gets the Hogwarts treatment with all the magic of meaningful connections.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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To Space and Beyond

PCMA Convene

The Space Cities Network will be featured as a case-study example of innovative collaboration in two Convening Leaders 2025 sessions. Space Cities Network is a recent initiative between four cities across four continents Lausanne, Switzerland; Christchurch, New Zealand; Houston, Texas, United States; and Seoul, Korea designed to increase collaboration across the outer space sector between universities, research centers, government agencies, industry sectors, and corporations.

2025 52
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The top event trends for 2025

Event Industry News

The event and live marketing industry is continuously balancing between rapid technological advancements and a growing demand for true live experiences. Technology meets authenticity, with personal interaction taking center stage like never before.

2025 59
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Room2Give: Wyboston Lakes Resort’s latest ESG initiative will empower communities through charitable support

Prestige Events Magazine

Wyboston Lakes Resort has launched Room2Give, its latest Environmental, Social, and Governance (ESG) initiative that will not only reduce consumption but also enable the Resort and its guests to support local community organisations. Guests staying at the venues Woodlands Event Centre or Willows Training Centre for more than one night will be able to choose which of three local charities to support by opting out of room cleaning.