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Event Farm Hits the Road: Tour D'States 2016

Event Farm

Today we're kicking off our first roadshow series, Tour D'States 2016. Over the next month we'll be traveling across the country to host educational, intimate events, offering attendees the chance to network with peers and learn from industry experts about the future of event and experiential marketing.

2016 165
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Event Farm's Top 10 Blog Posts of 2016

Event Farm

As 2016 comes to a close, we at Event Farm are excited about the coming year and the opportunity to continue helping you—the event and marketing pros—drive business results through offline, in-person experiences. 35 Statistics That Every Event Marketer Should Know. 8 Trends for Event Marketing in 2016 and Beyond.

2016 100
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The Top 5 Best Experiential Marketing Events of 2016

Ins'Tent

Marketing events have become the standard to launch products, generate buzz and get press mentions for brands. Let’s take a look at some of the biggest campaigns from 2016 and how they made an impact. The thrill of the chase and the social media posts that ensued got people talking and Snapchat saw a marketing success.

2016 53
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Marketing Predictions for 2020: Here’s What the Experts Say

EventBank Insights

That’s just some of the marketing challenges we’ve encountered over the past year. But to succeed in marketing, you always need to be forward-thinking. Here’s what the other marketers have to say will be the biggest marketing opportunity this 2020. In B2B marketing, personal interactions will continue to be important.

2020 139
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SXSW 2023: White Claw’s Marketing VP Talks Activating for Music Fans at the ‘Shore Club’

Event Marketer

But for a brand like White Claw, which was “born out of culture,” according to Kevin Brady, vp-integrated marketing and creative, activating during the music festival portion was a no-brainer (G7 Entertainment Marketing handled). We actually launched in 2016, but 2019 was the big explosion.

2023 83
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Five New Event Planning Trends to Watch in 2019

Attendease

It could be that shrinking budgets are occurring because events are being asked to compete against the greater number of channels in today’s marketing landscape. A Look Back at My 2016 Predictions. How does this list stack up to the list of event planning industry trends I originally put together back in March 2016?

2019 375
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Why Hybrid, and Other Highlights From DEI’s 2016 Digital Event Benchmark Report

PCMA Convene

The most recent report, released last month, compares the 2016 results against those from 2015, and helps identify three key opportunities. . Respondents to the 2016 survey indicated that streaming content with an emcee is particularly effective in engaging the virtual audience. Tracking the attendee journey. Getting the message out.

2016 76