Eventmobi
APRIL 10, 2024
If you plan events for B2B companies, you know that exhibiting at industry events is critical to driving brand awareness, generating new leads for your sales team, and engaging with existing customers. And the bigger the event, the larger your potential pool of valuable contacts–but bigger events also mean more competition for the attendees’ attention.
Conferences that Work
APRIL 29, 2024
Since 2009 I’ve maintained an informal calendar of peer conferences (aka unconferences) on this site. It’s informal because I only list events I hear about, a minuscule fraction of the unconferences people hold every day. Even so, the calendar lists hundreds of events. Currently, I add a few peer conferences a month. For example, as I write this the May 2024 listing includes events in Vienna, Austria; Raleigh, North Carolina; and two in Nepal.
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EventMB
APRIL 12, 2024
Skift Take: Shoes can make or break one’s ensemble. Luckily, dress codes have loosened, allowing attendees to step up their sneaker game and attend comfortably.
MeetingsNet
APRIL 8, 2024
The keynote address for HPE Discover 2024 will use the venue’s 160,000-square-foot wraparound screen as the band U2 did a few months back. When Hewlett Packard Enterprise brings its HPE Discover 2024 conference to the Venetian Convention and Expo Center in mid-June, attendees will have to walk a bit farther than usual to take in the keynote presentation from HPE President and CEO Antonio Neri—but it’s unlikely that many of them will mind the inconvenience.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
ePly
APRIL 18, 2024
For event professionals seeking to thrive in a dynamic and competitive industry, association participation can unlock many opportunities. Beyond the national and international horizons, our local IAEE (International Association of Exhibitions and Events) and PCMA (Professional Convention Management Association) chapters serve as bustling hubs for networking, professional development, and community strengthening.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
PCMA Convene
APRIL 25, 2024
The Society for Maternal-Fetal Medicine (SMFM) held its 43rd Annual Pregnancy Meeting, Feb. 6-11, at Moscone West. In March, urologist Ashley Winter took to X (formerly Twitter) to share that she wouldn’t be attending the American Urological Association’s 2024 annual meeting, May 3 – 6, 2024 in San Antonio, Texas. “My husband & I are trying for our 2nd child.
Conferences that Work
APRIL 22, 2024
If you saw the solar eclipse on April 8, 2024, you surely felt an experience of awe. Even if you weren’t in the path of totality—at my home we were at 96%—it was an awesome experience. The author (on the right) and others enjoying a near-total solar eclipse on April 8, 2024 The eclipse could hardly be called unexpected; it had been predicted for hundreds of years.
EventMB
APRIL 15, 2024
Skift Take: Hopin's unicorn roller coaster ride comes to end, with Italian company Bending Spoons swooping in to pick up StreamYard and the two remaining product lines.
Event Marketer
APRIL 18, 2024
A drive down Magnolia Lane is special. Lined with dozens of large magnolia trees, the famous 330-yard-long road into Augusta National Golf Club is more than just an entrance; it’s a historic landmark in the golf world that fills players and spectators alike with anticipation and excitement for Masters week. We were lucky enough to experience this drive into the 2024 tournament, held April 8-14 in Augusta, GA, thanks to an invitation from Mercedes-Benz for its Masters Experience.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
MeetingsNet
APRIL 15, 2024
A veteran planner explains how to push back tactfully but effectively when a proposed change isn’t for the better. During the 12-hour educational marathon hosted by Meeting Professionals International on April 11—Global Meetings Industry Day—one session presenter touched on a delicate issue that surely had all the business-event planners in attendance nodding along: Yes, change is essential and inevitable.
eventplanner
APRIL 30, 2024
Equip yourself with the finest event management software of 2024 to streamline every aspect of your events, from initiation to execution. Navigating the complexities of event management is demanding, requiring precise coordination and detail management.
PCMA Convene
APRIL 21, 2024
r.World, a company that provides reusable service ware, estimates 4 billion single-use plastic cups are used annually at live events in North America. The official theme for Earth Day 2024 is “Planet vs. Plastic,” a call to arms issued by Earthday.org to reduce all plastic production by 60 percent by 2040 and to rapidly phase out all single-use plastics by 2030.
Conferences that Work
APRIL 15, 2024
Seth Godin points out that many organizations fear connecting because their leadership fears losing control. Even though the control they think they have is a myth. “Organizations are afraid of connecting. They are afraid of losing control, of handing over power, of walking into a territory where they don’t always get to decide what’s going to happen next.
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
EventMB
APRIL 8, 2024
Skift Take: A humanist movement is growing to counterbalance the prevalence of artificial intelligence and corporate groups are heeding the call.
Event Industry News
APRIL 16, 2024
Iventis, the leading provider of collaborative event and venue planning solutions, is pleased to announce the appointment of Matthew Wilson as Chief Revenue Officer (CRO), making a strategic addition to its senior leadership team as the company continues its focus on expansion and growth.
MeetingsNet
APRIL 25, 2024
New rules take some uncertainty out of the air-travel experience for on-the-road meeting professionals and their attendees. Here’s what’s new. Delayed and canceled flights, lost bags, wonky WiFi: You can’t police these travel hassles out of existence, but standards can be set for how airlines will deal with them when they happen. Right now, U.S. airlines set their own standards for what kind of flight problems warrant a refund, when and how refunds are issued, when baggage is considered lost, an
eventplanner
APRIL 28, 2024
Cisco has announced the integration of Webex Events into its Webex Suite, effective next Monday, marking a strategic shift from standalone offerings to a more integrated solution.
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
Event Marketer
APRIL 11, 2024
The 2024 New York International Auto Show featured a tight cast of brand characters as well as lessons in organizing supersized booth footprints. Approximately 20 major automotive brands exhibited on the main level of the Javits Convention Center for the 124-year-old NYIAS show, which ran March 29 through April 7. Heavy lifestyle messaging, CSR missions, family-friendly activations, and décor were front and center, along with annual attractions like screeching test drives and the legendary Camp
Conferences that Work
APRIL 1, 2024
On Tuesday, March 26, 2024 , I sat down with Martin Duffy and Paul Nunesdea on LinkedIn Live for an hour’s deep dive conversation about peer conferences: the participant-driven, participation-rich events I’ve designed and facilitated for over thirty years. You can click on the graphic above to watch the video of our engaging conversation. but I admit that I generally prefer to read transcripts of talking heads videos.
EventMB
APRIL 26, 2024
Skift Take: It is no surprise that meetings are getting larger, but what is surprising is that they have increased 25% from an average of 116 attendees to 145, according to newly released data from Knowland and Amadeus.
Event Industry News
APRIL 15, 2024
The UK has hosted 1.02million conferences in the last year alone, generating an outstanding £16.3 billion for the economies of popular conference destinations1. As one of the leading conference destinations in the UK, Leeds has seen huge success in the last 12 months, welcoming 2.
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People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!
PCMA Convene
APRIL 4, 2024
Nutrition experts caution that the anti-diet movement is “hurting people at risk of health problems related to excess weight and a poor diet,” according to a recent story in The Washington Post. In March, I wrote about new research suggesting that the oft-recommended practice of intermittent fasting — abstaining from eating for 16 hours during the day — is actually detrimental to your health.
eventplanner
APRIL 7, 2024
Are you ready to help shape the future of event planning? We are proud to announce that the fourth, completely updated edition of the best-selling book for organisers, EVENT PLANNER by Kevin Van der Straeten, is in the making.
Stova
APRIL 25, 2024
It’s no secret that some marketers believe that email marketing has lost its effectiveness. They believe that inboxes are simply too full, and they can’t break through the noise. If you’ve heard the same, don’t fall victim. Email marketing is just as effective as it’s always been, offering an incredible ROI of $36 for every $1 spent.
Conferences that Work
APRIL 8, 2024
I am not a psychologist or neuropsychologist. However, I have spent thousands of hours as an amateur, supervised by therapists, leading small group workshop explorations of individuals’ struggles to make sense of their lives. And I’ve learned that confusion about thinking and feeling is common. Especially for men. As I wrote in 2010: “…when I was growing up my education emphasized thinking…However, the educational agenda allocated no time for understanding or expressing my feel
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Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.
EventMB
APRIL 22, 2024
Skift Take: ICCA's expansion in Latin America and the Caribbean is the latest development in a continued collaboration with PROMTUR. The country's destination marketing organization is working to position Panama as an attractive hub for international associations.
Event Industry News
APRIL 24, 2024
by Kristen Koenig, RVP, Video Sales & Partnerships at RingCentral In today’s tech world, strategy drives technology selection. However, in the world of events, technology not only has to serve the strategy, but flex to meet ever-evolving tactics.
Planning Pod
APRIL 29, 2024
Do fluctuations in demand leave your event business spinning in the wind like a wayward weather vane? Event pros today are all too familiar with the feast-or-famine cycle. But here’s the good news: you can use business data to not only survive and even grow during slow periods, but also leverage peak seasons for explosive growth. And we’re here to help.
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