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Sponsorship Outlook: 10 Hot Properties to Watch in 2024

Event Marketer

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship? No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore.

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The Brief: Weed Sponsorships and Predictive Palettes

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. THE CALI VIBES FESTIVAL WAS A TOTAL SMOKESHOW Music festivals and weed go hand in hand, but a cannabis brand has never served as a presenting sponsor of a major U.S.

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EMS 2024: 12 Top Takeaways from the 22nd Annual Experiential Marketing Summit

Event Marketer

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Here, we break down 12 top takeaways, straight from the floor at EMS 2024. Alyson Griffin, head of marketing at State Farm, delivered the first EMS 2024 keynote. Events are impactful. Events are memorable.

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NBA All-Star 2024: Inside 13 Fan Activations

Event Marketer

Photo credit: AT&T DOORDASH DoorDash has been hitting up tentpole events all winter, and NBA All-Star 2024 was no exception. And the brand’s sponsorship of the 3-Point Shootout triggered a donation from State Farm to the NBA Foundation with every shot sunk. Just before the Ruffles Celebrity Game on Feb. camera roll dump pt.1.

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How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences

Event Marketer

While Florida is the land of gators, Lacoste showed up to the 2024 Miami Open with its rival signature crocodile. Photo credit: Factory 360 The post How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences appeared first on Event Marketer. team to make sure that we have as much communication visibility as possible.”

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Q&A: Verizon’s VP-Sponsorships Talks NHL Partnership, Enhanced Fan Experiences

Event Marketer

Nick Kelly, VP-Sponsorships, Verizon Verizon customers can win seats in the brand’s Hotspot section at MetLife Stadium. With hockey season in full swing, Verizon announced the renewal of a multiyear sponsorship with the NHL on Feb. 17-18, at MetLife Stadium in East Rutherford, NJ.

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Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains

Event Marketer

The 2024 festival included some fresh strategies and brand shake-ups, with Adobe and UTA carving out dedicated brand spaces on Main Street for the first time, and Cotopaxi taking the place of Canada Goose as a sustaining sponsor and the event’s Official Outerwear Jacket. pic.twitter.com/f3adIckJEw — George P.

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