Event Marketer
APRIL 29, 2021
As the number of Americans vaccinated for COVID-19 increases and the country begins to reopen businesses, more marketers are beginning to consider producing live, in-person events again. But in terms of logistics, budgets, technology and safety, events post-COVID will differ in key ways from those held before the pandemic.
Event Marketer
DECEMBER 12, 2022
If you’ve ever seen an episode of FX’s surreal comedy-drama “Atlanta” about the Black experience in America, you know it’s a conversation starter. So to celebrate the series’ penultimate and ultimate seasons, the network hosted discussions and wellness activations for HBCU students at an off-campus event in Atlanta.
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Event Marketer
FEBRUARY 5, 2024
And they really help us surprise and delight our fans and bring authenticity and relevance to the key audience that we want to reach in our marketing.” On the day of the show’s premiere, Hulu partnered with six BIPOC-owned bakeries and coffee shops in Atlanta; Charlotte, NC; Chicago; Los Angeles; San Jose, CA; and Washington, D.C.
Event Marketer
OCTOBER 9, 2023
“I think a key challenge as a marketer is figuring out how to capture content on-site at experiential activations that’s then going to be compelling for people who weren’t there. And so we’re excited about different things that we’re trying to address that challenge that we think we made some headway on this tour.”
Event Marketer
FEBRUARY 9, 2024
When Hulu was developing the marketing campaign for its new drama series “Black Cake,” a partnership strategy with local businesses in major markets was key to driving awareness among target audiences. At each localized event, attendees were welcomed by a representative from the host organization and a brand ambassador.
Event Marketer
MARCH 1, 2024
Guests at Nobu Hotels in Atlanta, Chicago, Las Vegas, Miami Beach and Palo Alto traveled back in time to Japan’s late Sengoku period through pop-up lobby installations showcasing costumes and designs seen in “Shōgun.” In the two weeks leading up to the Hulu premiere on Feb. Agency: Cartwheel and Co.
Event Marketer
OCTOBER 10, 2023
Emily Boido, Senior Director-Marketing, Enhanced Water Brands, PepsiCo Propel Fitness Water’s long-standing focus on the fitness space has taken a hyper-local turn with the “Propel Your City Project,” a community event program launched this summer that is offering free exercise classes for consumers in Atlanta, Detroit, Houston and Los Angeles.
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