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Producing In-person Events Post-COVID: Nine Resources for Event Marketers

Event Marketer

As the number of Americans vaccinated for COVID-19 increases and the country begins to reopen businesses, more marketers are beginning to consider producing live, in-person events again. But in terms of logistics, budgets, technology and safety, events post-COVID will differ in key ways from those held before the pandemic.

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New Year, New Approach: Four Ways AT&T is Upgrading its Event Marketing Tactics in 2022

Event Marketer

The new year offers organizations a chance to reset and reevaluate, and AT&T has wasted no time in reshaping its approach to experiential marketing to meet the needs of the modern COVID-era consumer. What we’ve seen is every market that we’ve gone in, there’s a different expectation,” says Ward.

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Mobile Marketing Partners Combine: Lime Media Group Acquires Turtle Transit

Event Marketer

In a deal that officially creates the event industry’s largest mobile marketing partner, Lime Media announced its acquisition of award-winning mobile builder Turtle Transit. All Turtle Transit systems, assets, and functions have been integrated into Lime Media’s Dallas-area headquarters. Terms of the deal were not disclosed.

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Luggage Brand BÉIS Activates a Shoppable Three-city Hotel Pop-up Tour

Event Marketer

The BÉIS Hotel tour touched down for several weeks in each market, kicking off in L.A. It will wrap in Dallas this month on Sept. and Dallas pop-ups were similar in their design of The BÉIS Hotel, with the layouts adjusted to fit the different spaces and the incorporation of Easter eggs unique to each city. and Dallas.

Hotels 103
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Top 2020 Event Conferences

Attendease

With three exhilarating days already planned, this year’s Event Planner Expo will focus on building industry relationships, allowing top influencers to network with professionals from the industry. Boost your commercial reach with valuable opinions from marketing and event technology experts. Experiential Marketing Summit.

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For These Brick-and-Mortar Retailers, Experiential Marketing is a Path Forward

Event Marketer

During the events, the space was decked out like a gamer’s paradise with a game pod and big screen TV, loungers with DualSense controllers and the coveted PlayStation 5 console that launched late last year to much fanfare. Saks Fifth Avenue. Saks will showcase the influencers unboxing their kits on its Instagram account throughout the month.

Retail 131
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Stand Together Pop-Up Tour Opens Doors to Immigration Solutions

Event Marketer

Stand Together, a philanthropic organization focused on immigration awareness, is taking its “Common Ground” cause marketing installation on tour. The interactive experience is in Dallas this month at the George W. More Cause Marketing Strategies: Pin It: Pinterest Inspires Wellness With Digital Program, Pop-Up.