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Together Again Expo joins Texas Live Events Coalition to launch Hometown Series in Dallas, TX

Event Industry News

Alliance Nationwide Exposition is partnering with the Texas Live Events Coalition to host the first Together Again Expo Hometown Series on October 23, 2020, at the Kay Bailey Hutchison Convention Center in Dallas, TX. Sponsorship and additional marketing opportunities are also available and more info can be found on the event website.

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How Coca-Cola Brought ‘Real Magic’ to Fans Along the FIFA World Cup Trophy Tour

Event Marketer

From the FIFA World Cup archives: Sponsorship: Visa Spreads World Cup Fever With Interactive Lounges and In-Stadium Experiences. To get in on the action, consumers in Trophy Tour markets could purchase specially marked FIFA World Cup Original Taste or Zero Sugar 20-ounce bottles of Coca-Cola. But there was plenty more to explore.

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Five Ways the Black Magic Reimagined Summit Met the Needs of the Modern Black Businesswoman

Event Marketer

1 in Dallas. MEANINGFUL SPONSORSHIPS Capital One and Amazon didn’t just slap their logos on the summit to fulfill their sponsorships; they rolled up their sleeves and delivered purposeful experiences that directly benefitted Black women and Black-owned businesses. 30 to Oct. It seemed like a sisterhood.

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2019 Marketing Conferences: The #1 Marketing Events Guide

Bizzabo

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. 2019 Marketing Conferences. 2019 Marketing Conferences. Growth Marketing Conference.

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Mike Dominguez’s Vision for Hospitality Restaffing

Smart Meetings

Associated Luxury Hotels International (ALHI) President and CEO Mike Dominguez is bullish about the demand for group bookings and the path for building up the capacity to service meeting professionals sending RFPs in a compressed market with shrinking booking windows. Dan Meisler will be based in Dallas-Ft.

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How Five Brands Supported the LGBTQ+ Community with In-person Experiences

Event Marketer

Instead of promoting committed relationships, Match leaned into the moment with an activation at Dallas Pride. Drag emcee Marsha Dimes called the sponsorship activation a “true showstopper.” Drag emcee Marsha Dimes called the sponsorship activation a “true showstopper.” Agency: LOUDER Experiences, Dallas.

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How Coke Made a Portfolio Play With Sampling Activations at the Final Four

Event Marketer

A widespread presence across events including the official NCAA fan fests, Party on the Plaza, tailgates and culinary experiences made Coke Zero Sugar and Powerade hard to miss during both Final Four tournament weekends (the men’s competition March 31 to April 3 in Houston and the women’s competition March 31 to April 2 in Dallas).

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