What Can the Events Industry Learn From ‘Emotioneering’?
PCMA Convene
MARCH 6, 2024
Among the slew of ads that aired during the 2024 Super Bowl in February, the best (at least according to a New York Times critic ) had one thing in common: They sought to stir our emotions, from the uplifting (the NFL ) to the nostalgic ( VW ) to the tearjerker (Kia — above). Turns out, making a play for our heartstrings is a sound strategy. “Two-thirds of people globally say they want brands to help them feel intense emotions,” according to VML Intelligence’s “The Age of Re-enchantment” 2023 re
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