Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Indeed, events are everything , and at the 22 nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why.

2024 79

2024 Marketing Trade Shows 2025 79

InCharged

DECEMBER 30, 2019

Flat and passive trade shows tips are boring enough to put their own organizers to sleep! If your own crews can’t stay focused throughout the entire presentation, then how can you expect your potential clients to show any interest? Look into your target market. Create an exciting and impactful presentation.

Trade Shows 52

Trade Shows 2020 Marketing Conference 52

Endless Events

AUGUST 10, 2018

To many event professionals, trade show engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about trade shows with its “bland ambassadors” and boring cube booths? Also, learn from the best brands and how they make their trade shows memorable.

Trade Shows 67

Trade Shows Conference Social Media Speakers 67

PCMA Convene

APRIL 19, 2021

Sean Wargo, AVIXA’S senior director of market intelligence, says of events: “We need to move away from this idea that there’s this calendared moment … it doesn’t make any sense. Sean Wargo joined the nonprofit organization as senior director of market intelligence just as it was in the process of rebranding. “But

Trade Shows 98

Trade Shows Fashion Hospitality Education 98

InCharged

DECEMBER 30, 2019

Flat and passive trade shows are boring enough to put their own organizers to sleep! If your own crews can’t stay focused throughout the entire presentation, then how can you expect your potential clients to show any interest? Look into your target market. Create an exciting and impactful presentation.

Trade Shows 49

Trade Shows 2020 Marketing Conference 49

PCMA Convene

FEBRUARY 1, 2021

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. It’s up to trade-show organizers to keep that spark alive.

Trade Shows 96

Trade Shows 2020 2021 Education 96

InCharged

AUGUST 26, 2019

Flat and passive trade shows are boring enough to put their own organizers to sleep! If your own crews can’t stay focused throughout the entire presentation, then how can you expect your potential clients to show any interest? Look into your target market. Create an exciting and impactful presentation.

Trade Shows 40

Trade Shows Marketing Conference Social Media 40

InCharged

AUGUST 26, 2019

Flat and passive trade shows are boring enough to put their own organizers to sleep! If your own crews can’t stay focused throughout the entire presentation, then how can you expect your potential clients to show any interest? Look into your target market. Create an exciting and impactful presentation.

Trade Shows 40

Trade Shows Marketing Conference Social Media 40

InCharged

AUGUST 26, 2019

Flat and passive trade shows are boring enough to put their own organizers to sleep! If your own crews can’t stay focused throughout the entire presentation, then how can you expect your potential clients to show any interest? Look into your target market. Create an exciting and impactful presentation.

Trade Shows 40

Trade Shows Marketing Conference Social Media 40

InCharged

AUGUST 26, 2019

Flat and passive trade shows are boring enough to put their own organizers to sleep! If your own crews can’t stay focused throughout the entire presentation, then how can you expect your potential clients to show any interest? Look into your target market. Create an exciting and impactful presentation.

Trade Shows 40

Trade Shows Marketing Conference Social Media 40

ePly

JANUARY 27, 2024

The world of event planning experiences success not just through having a great venue or a top-notch speaker line-up – it’s about getting the word out and drawing a crowd. An event marketing plan is integral for tying this all together into one magical experience. What Exactly is an Event Marketing Plan?

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Event Marketing Marketing Social Media Trade Shows 62

Plan Your Meetings

OCTOBER 1, 2018

We settled on two events that charged no registration fee for attendees, thinking we’d save much of our meagre marketing budget by walking the trade show floor and handing out literature about our company. RELATED STORY: 8 top tips: Land quality leads at trade shows. Some were veteran suitcasers.

Trade Shows 72

Trade Shows Advertising Fashion Hotels 72

Ins'Tent

APRIL 12, 2019

A trade show is a competitive environment. Before your next trade show event, embrace the opportunity offered by custom printed signage to maximize your success. Your trade show marketing extends to every inch of your display. Ideally, your brand colors are set before the trade show.

Trade Shows 75

Trade Shows Speakers Marketing Management 75

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

SmartMeetings

JANUARY 29, 2018

Want to gain added exposure at a trade show? Smart Meeting Northern California speaker Eileen McDargh says, “don’t settle for just a banner on the stage with your company’s name.” Consider sponsoring a professional speaker and get creative about partnering. Make sure the speaker is versed in your product or service.

Trade Shows 55

Trade Shows Speakers Meetings Education 55

Eventinterface

MAY 7, 2018

Selecting the right speakers can make or break your meeting. The bad ones see themselves as the star-of-the-show, with little consideration for the needs of other (often non-professional) speakers on the program. Mountain Time, presented by Orvel Ray Wilson,CSP standing-ovation keynoter, best-selling author, elite speaker coach.

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Speakers 2001 Negotiating Insurance 100

Bizzabo

AUGUST 10, 2018

Planning on attending an upcoming trade show? We’ve come up with a eight-step checklist ensuring you are fully prepared before attending your next trade show. The trade show has withstood the test of time as an effective marketing tactic. But, trade shows require extensive preparation.

Trade Shows 54

Trade Shows Social Media Event Apps Advertising 54

Expo Pass

SEPTEMBER 27, 2021

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. To answer these questions, we did a little research, and put together our favorite pre-event marketing strategies for planning your 2021/2022 events. Or access to virtual one-on-one or networking sessions with speakers.

Event Marketing 122

Event Marketing Marketing Trade Shows Social Media 122

PCMA Convene

FEBRUARY 21, 2019

As event marketers work to attract traffic to their trade-show floors, it’s common to tailor messaging based on where those prospective attendees live, what type of companies they represent, their age, and a number of other demographic factors. Females make up nearly 60 percent of the Millennials who attend trade shows.

Trade Shows 82

Trade Shows 2017 2018 Conference 82

e2m.live

NOVEMBER 2, 2020

This aspect is particularly true while hosting a virtual expo or virtual trade shows. 8 Must-Haves for a Virtual Trade Show Platform. Between your virtual event and event marketing, event enrolment is the pathway. Virtual Trade Show Apps. Event Registration Automation. Reimbursement page.

Trade Shows 52

Trade Shows Social Media Marketing Event Apps 52

Eventmobi

MARCH 6, 2024

Whether you need an all-in-one solution or a tool for specific event needs, you can use event software for any aspect of managing your next conference, trade show, association meeting, workshop, or fundraising event. Best Event Management Software Solutions With the global event management software market projected to reach $18.4

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2024 Event Management Management Trade Shows 195

Event Marketer

MARCH 18, 2024

Along our journey through the trade show floor, we spotted some big brand names with tech-driven exhibits and some smaller booth footprints with noteworthy, original ideas. The flashing cups are always such a hit that the Service Express team brings them to every trade show. Palo Alto Networks hosted live trivia at 3 p.m.

Trade Shows 108

Trade Shows Tech Speakers Consulting 108

e2m.live

NOVEMBER 2, 2020

This aspect is particularly true while hosting a virtual expo or virtual trade shows. 8 Must-Haves for a Virtual Trade Show Platform. Between your virtual event and event marketing, event enrolment is the pathway. Event Registration Automation. Registration article (levels of access, VIP tickets).

Trade Shows 52

Trade Shows Social Media Marketing Technology 52

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

Marketing 118

Marketing Social Media Trade Shows Event Marketing 118

Eventmobi

JULY 5, 2023

Maybe it’s venue rental, marketing expenses, speaker fees, technology requirements, accessibility support, or catering costs. This allows sponsors to choose the option that aligns best with their marketing/business objectives and budget. Often, you want to reach out to someone from the marketing department.

Sponsorships 195

Sponsorships Social Media Trade Shows Food and Beverage 195

SmartMeetings

OCTOBER 23, 2019

As an event professional, you may understand the science of producing a trade show—ordering pipe and drape and carpet, selling booth space and scanning badges—but are you a master of the art of the trade show? Related : Las Vegas Ranked Top Trade-Show City. The show isn’t over, even when the show is over.

Trade Shows 41

Trade Shows B2B Travel Social Media 41

Eventmobi

OCTOBER 10, 2023

According to the 2023 Membership Marketing Benchmarking Report, 64% of associations believe members join to network with others in the field. While workshops provide a hands-on environment, seminars offer a more structured format that might include keynote speakers and panel discussions.

2023 195

2023 Trade Shows Association Meetings Conference 195

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

PCMA Convene

JULY 3, 2017

These are interesting times for trade shows. Earlier this year, the Center for Exhibition Industry Research (CEIR) reported that the industry finished last year on a down note — with the performance of B2B shows declining in the final quarter of 2016 after 25 consecutive quarters of year-over-year growth.

Trade Shows 76

Trade Shows 2016 Education 2017 76

ePly

JANUARY 9, 2024

.” Exhibitor Education Will Be Essential to Drive Trade Show Success According to Richard Erschik , speaker/presenter for the Exhibitor Training Webinar , the pandemic forced many exhibiting companies to lay off their exhibit managers.

2024 118

2024 Trade Shows Education Technology 118

Velvet Chainsaw

SEPTEMBER 8, 2016

As conference education trumps the exhibit hall experience at many association meetings, or creeps into your trade show experience to create a solutions-driven, holistic experience for your attendees, upping your game with session titles, descriptions, and learning objectives has become more important than ever. You should too!

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Conference Marketing Education Attendance Marketing 150

PCMA Convene

MARCH 17, 2021

Erica Gifford , Marketing Project Specialist at APITech had to make that transition with developing over 50 digital courses using what she learned in the DES Course. I’m currently the marketing project specialist for APITech. Before the pandemic, we would exhibit at trade shows. Here is her story.

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Marketing Trade Shows Wireless 2020 98

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list. Reasons to use event marketing tools. Top 12 best event marketing tools for 2019.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

Socio Events

FEBRUARY 15, 2023

That said, there’s one class of event promotion that stands out among the rest: pre-event email marketing. Why, exactly, is email marketing effective? What is pre-event email marketing? In an ideal world, event marketers wouldn’t need to worry about promoting an event. Simply put, email matters. The only problem?

Marketing 97

Marketing Speakers Event Apps Events 97

Eventmobi

APRIL 14, 2020

Your event flow and interaction between attendees, speakers, and sponsors will be dictated by the capabilities of the virtual event platform you choose. In an in-person format, technology is often peripheral to the hustle and bustle of the on-site activities. In a virtual format, your event tech will take center stage. You’re planning….

Conference 273

Conference Social Media Sponsorships Entertainment 273

Expo Pass

JANUARY 25, 2023

The annual Event Planner EXPO conference in NYC hosts a wide variety of guest speakers – with past lineups including Martha Stewart, Daymond John, and Mel Robbins. The Event Planner EXPO offers Speaker Series and Fireside Chats (discussion panels) on the trade show floor. Experiential Marketing Summit.

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2023 Event Planning Conference Trade Shows 136