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A Platform For Taking Trade Shows to Exhibition 2.0

EventTechBrief

In a recent white paper, AMR International refers to the necessary evolution of trade shows as Exhibition 2.0. In this next iteration, the London-based strategic consulting firm imagines “a shift in the role of the organizer from sales channel purveyor to 365 industry value creator.

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The Challenge of Virtualizing Trade Shows and Exhibit Halls

PCMA Convene

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. Illustration by SHOUT). It’s nonsense. It does not exist.

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B2B Buyers Have Changed, Expos Haven’t

Velvet Chainsaw

In-booth education, white papers, and solution-based demos will be valued greater than a chance to win Alexa. If you have a conference with an expo that is in decline, consider shifting from an expo/trade show/marketplace to a solutions center, aimed at solving business problems that are pain points for your attendees.

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Make Your Event Wi-Fi Not Suck – #EventIcons Episode 148

Endless Events

and Ian Framson of Trade Show Internet are going to answer all your burning questions and share their best tips on how to make sure you have the best Wi-Fi possible at your next event. Ian Framson of Trade Show Internet ( @TSInternet ). They know planning your event wi-fi can seem daunting and stressful.

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4 Tactics for Hybrid Events

PCMA Convene

But, as Riddell explores in a recent white paper for event marketers, “The Big Rethink: How to recalibrate your event and trade show strategies in this new era” — and the results of the latest Convene COVID-19 Recovery Dashboard results also reveal — hybrid has many layers.

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The Road to IMEX: Firing Up the Buzz

Smart Meetings

“We want to extend the content, conversation and the connections that happen at a physical show through the digital experience,” said Bauer. She was quick to point out that the platform won’t replicate a trade show in a digital space.

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Great Places to Work in Experiential 2023: Switch

Event Marketer

We specialize in business meetings, live + virtual + hybrid events, field marketing, brand immersion, trade shows, exhibits, advertising, branding, packaging, digital, B2B, B2C, video production, print production, event technology, scene fabrication, you-name-it-we-probably-do-it, and much more.

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